Plus Spender SMBs showed a wide diversity in media usage in BIA/Kelsey's most recent Local Commerce Monitor™ (LCM) survey, Wave 17. Plus Spender SMBs consist of SMBs that spend an average of over $75,000 annually on media advertising and promotion.…
Continuing our progression of weekly video recaps, this week we move from monologue to dialogue. BIA/Kelsey CEO Tom Buono and I had the chance to sit down and talk about some of the notable happenings in the world of mobile…
In the U.S., Hispanic consumers usage of smartphones, tablets, social networking and other forms of digital channels make this group one of today's most engaged populations in the local shopping space. On yesterday's "Hispanic Consumers Buy into Digital for Local…
Calls are the highest rated source of leads by SMBs according to BIA/Kelsey's Local Commerce Monitor™, with 66.4% of respondents considering calls a good or excellent lead source. As a result of such high lead generation, businesses are trying to get…
Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…
Here's a sneak peek at a couple slides from BIA/Kelsey's "Hispanic Consumers Buy Into Digital for Local Shopping" webinar, which is broadcasting Thursday, February 27. BIA/Kelsey's Dr. Mark Fratrik, Senior Vice President and Chief Economist, and Meshach Cisero, Associate Analyst,…
The case for local traditional media companies to transform their sales organizations is pretty clear. For years, BIA/Kelsey has been tracking the secular shift from traditional to digital spend through both its Local Media Forecast and Local Commerce Monitor™.…
Mobile website builder Duda Mobile is now just Duda. The name change goes beyond a Sean Parker-esque "cleaner" sensibility: It represents a broadened focus from just mobile, to now build SMB presence and functionality across all screens. That's well aligned…
The impact of data on local marketing was Topic #1 during Street Fight's Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing -- and…
The impact of data on local marketing was Topic #1 during Street Fight's Local Data Summit today in Denver. Speakers addressed the wide range of data issues that have begun to enhance local marketing and shift local marketing -- and…
Hispanic consumers are more social and mobile in their local shopping behaviors than non-Hispanic consumers, according to BIA/Kelsey's Consumer Commerce Monitor™ survey. When Hispanics shop locally they use social media more than non-Hispanic consumers; and when shopping they interact more…
It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is "could the deal possibly…
Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be. Yodle, a leader in local online marketing,…
Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be. Yodle, a leader in local online marketing,…
Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook's $19B acquisition of WhatsApp. Following…
Carrying on the tradition of more multimedia delivery of BIA/Kelsey analysis, below is the latest video diary of weekly news recaps. This week, the focus is just one topic albeit a big one: Facebook's $19B acquisition of WhatsApp. Following…
Google is well known for its forays into seemingly exotic innovations such as skunkworks, top secret Project X research lab known for coming out with inventions like driverless cars, Google Glass and high altitude balloons for bringing the Internet to…
Google is well known for its forays into seemingly exotic innovations such as skunkworks, top secret Project X research lab known for coming out with inventions like driverless cars, Google Glass and high altitude balloons for bringing the Internet to…
There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next "has been" social media website alongside Myspace are circulating the web. According to a…
In case you haven't heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone pockets ~$3B), and the largest tech acquisition since…
