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LOCAL MEDIA WATCH. The Nexus of All Things Local

Newspaper News Bits

  • January 30, 2007
  • Mike Boland
  • Classifieds, Newspapers, Online/Interactive, User-Generated Content, Video, online

There have been lots of newspaper news and announcements in and around the NAA show so far, and I imagine much more to come. Here is a sampling:  LostRemote reports that The San Francisco Chronicle is experimenting with podcasts…

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NAA Day 1 Overview: Classifieds and Social Networking

  • January 30, 2007
  • Mike Boland
  • Classifieds, Hyper-Local, Newspapers, Online/Interactive, Social

I'm at the Newspaper Association of America's annual Marketing Conference in Las Vegas this week, where there have been lots of interesting sessions that I'll break down in individual blog posts later. Most of the sessions were breakouts involving five…

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Yell.com Broadens Brand

  • January 29, 2007
  • John Kelsey
  • Classifieds, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet

Yell.com, which calls itself the United Kingdom's local search engine, is working with Oodle.co.uk, a search engine for local classified advertisements, which will enable people who access Yell.com to post their own free advertisements on the site. While Yell is…

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Nokia’s 4Q Profits up 19%

  • January 26, 2007
  • Matt Booth
  • Mobile, Online/Interactive, Yellow Pages

From Nokia's 4Q earnings call transcript (courtesy of 123Jump.com): "Nokia, the maker of mobile phones, reported profit growth of 19% to EUR 1.27 billion from EUR 1.07 billion a year earlier, exceeding analysts' forecasts. The company shipped 106 million handsets,…

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European Newspapers Challenge Search Giants

  • January 26, 2007
  • Matt Booth
  • Google, International Markets, Paid Search, Yahoo!, Yellow Pages

AP reported that Copiepresse, a copyright protection group that represents 17 French and German-language Belgian newspapers, asked Yahoo! to remove links that point to the newspapers' content. At issue is whether a cached page (a copy of content that is…

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Nielsen Ranks December’s Top Search Providers

  • January 26, 2007
  • Matt Booth
  • Online/Interactive, Yellow Pages

Nielsen/NetRatings has announced U.S. search share rankings for December 2006. Google Search tops the list with an estimated 3 billion search queries, representing 51 percent of all search queries conducted last month.

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It’s Called Investing in Your Business

  • January 26, 2007
  • John Kelsey
  • Display Advertising, Verticals, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

There is a marketing guy who is trying to build his business by telling people that the best way to get more golden eggs is to kill the goose that laid them. Larry Bodine's LawMarketing Blog recommends that lawyers do…

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Freedom Interactive ’Tearing Out the Infrastructure’

  • January 26, 2007
  • Peter Krasilovsky
  • Ad Sales, Ad Sales, National, Classifieds, Newspapers, Online/Interactive, Yahoo!

When Freedom Communications recruited Michael Mathieu, the monetization leader from United Online (Classmates.com, NetZero, etc.), it was opting for change with a capital "C." Freedom, of course, is the longtime libertarian owner of 70 properties, including The Orange County Register,…

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Arlen: Newspapers Will Morph via HDTV

  • January 25, 2007
  • Peter Krasilovsky
  • IPTV, Newspapers, Online/Interactive, Video, online

Gary Arlen, the longtime media pundit (and my former business partner), says in a new article for TV Technology that he is expecting newspapers to use the Web to shove their way into the television industry and "become significant online…

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L.A. Times Admits Online Errors, Vows to Change

  • January 25, 2007
  • Peter Krasilovsky
  • Newspapers, Online/Interactive

The Los Angeles Times Online will roll out two new e-commerce-oriented verticals in the midst of a ripping internal report that says its online strategy is nowhere near where it needs to be for the paper to have a future,…

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How Important Is Hyper-Local?

  • January 25, 2007
  • Mike Boland
  • City Guides, Hyper-Local, Online/Interactive

The Wall Street Journal reported yesterday (sub required) about a dilemma that is starting to face many newspapers amidst falling revenues and readership; the need to divert finite editorial resources on local rather than global coverage. The article examines The…

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L.A. Times Enhances ’24-Hour News Desk’

  • January 25, 2007
  • Mike Boland
  • Newspapers, Online/Interactive

Following in the footsteps of The New York Times, The Washington Post and USA Today, the Los Angeles Times will bring its print and online newsrooms closer together in order to have better around-the-clock coverage. This could improve Internet content…

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Gannett Launches Search Initiative

  • January 24, 2007
  • Peter Krasilovsky
  • Newspapers, Online/Interactive

Gannett, via its Planet Discover subsidiary, says it will start providing its newspapers and TV stations with search marketing help. The newly formed "Market Development Group" will be run by Stanley Gauss, the former online general manager of The Press…

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Google Tips Its Video Game Advertising Hand

  • January 24, 2007
  • Mike Boland
  • Advertising Networks, Google, Microsoft, Online/Interactive

I'm a bit late to this item (again, I'll blame being out last week), but The Wall Street Journal (sub. required) reported over the weekend that Google is in talks with in-game ad placement firm Adscape Media. Here is Red…

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Yell.com Expands Mobile Offering

  • January 24, 2007
  • Charles Laughlin
  • Directory Assistance, International Markets, Mobile, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print

U.K. publisher Yell's online directory operation, Yell.com, has expanded the capability of its mobile directory platform with a new service being offered both in application- and browser-based modes through a deal with the Danish mobile search firm mobilePeople. Here is…

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A Conversation With vSocial

  • January 23, 2007
  • Mike Boland
  • IPTV, Online/Interactive, Social, Video, online

Recently I had the chance to catch up with Mark Sigal, CEO of online video distribution platform provider vSocial. The company provides a platform for advertisers and video publishers to publish and brand videos on existing Web sites, social networks…

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AT&T Continues Down the Quad-Play Path

  • January 22, 2007
  • Mike Boland
  • Online/Interactive, Television, Local, Video, online

I missed this late last week because I was out, but AT&T has fired the latest shot in the bundled services (or "quad play") battle by offering free wireless calling to landline phones. In other words, it's free when Cingular…

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More on Citysearch Sales Expansion

  • January 22, 2007
  • Mike Boland
  • Ad Sales, Ad Sales, National, Advertising Networks, City Guides, Hyper-Local, Online/Interactive, SMBs

As Peter Krasilovsky reported last week, Citysearch will establish new Atlanta-based sales digs. Kevin Newcomb over at Search Engine Watch points to a ClickZ article today about the expansion. The company hopes to have 180 sales (inside, outside and national)…

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What Cities You In? Some Better Than Others

  • January 22, 2007
  • Peter Krasilovsky
  • General Marketing, Hyper-Local, Online/Interactive, Yellow Pages, Internet

One big trend we've noticed for both Yellow Pages and newspapers is a renewed emphasis on the dynamics of cities served. We used to worry all the time about local dynamics as city guides and others tried to figure out…

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Media Span, BIM Partner for ’Multimedia’ Local Net

  • January 22, 2007
  • Peter Krasilovsky
  • Advertising Networks, Display Advertising, Newspapers, Online/Interactive, Radio

Pushing hard on "multimedia" capabilities to sell national ads on 1,200 local radio, TV and newspaper Web sites, Media Span and Broadcast Interactive Media  mostly known as Web enablers and sales consultants  are teaming up to provide a…

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