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LOCAL MEDIA WATCH. The Nexus of All Things Local

Mobile Payments: Offer Me Something Better Than a Thinner Wallet

  • April 14, 2014
  • Mike Boland
  • Mobile, Mobile Payments

Mobile payments continue to be an exciting area of innovation we're watching closely. But there's still a question whether there's a bit of over-excitement. Given that paying with cash and credit card isn't really broken, are many mobile payment offerings…

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The Ways of Zendesk

  • April 13, 2014
  • Steve Marshall
  • Online/Interactive

San Francisco's Zendesk announced in an SEC filing its plans for a $150 million IPO. The company may break $100 million in annual revenues this year, and is not yet profitable (which may -- or may not -- matter to…

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BIA/Kelsey Mobile Numbers, Visually

  • April 10, 2014
  • Mike Boland
  • Forecasts, Mobile, Online/Interactive

Following our mobile forecast release and the post earlier today, here are some of the numbers laid out in graphical form. We'll continue to analyze the figures, and their practical takeaways here and at our conference next month.

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Fresh BIA/Kelsey Data: U.S. Mobile Revs Grow from $7.2B to $30B by 2018

  • April 10, 2014
  • Mike Boland
  • Forecasts, Mobile, Online/Interactive, SMBs

It's that time of year again; BIA/Kelsey's spring release of its local media forecast. This is broken down into its media components, such as Online, TV, Yellow Pages, Mobile, etc... The full forecast will be out in a few weeks.…

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Phone Calls are the New Click: A Free BIA/Kelsey White Paper

  • April 9, 2014
  • Mike Boland
  • Call Monetization, Mobile, SMBs

Not a week has passed recently without news or data releases in the emerging area of call monetization. That includes yesterday's Invoca announcement. Mobile search-driven call volume is exploding. And that works out because Local Commerce Monitor™ data indicate that…

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Big Changes Afoot Under New Hibu CEO

  • April 9, 2014
  • Charles Laughlin
  • Online/Interactive, Yellow Pages

  David Eckert hasn't let any grass grow under his feet since taking the helm last month at the global search and directory company Hibu. Eckert, who had been serving as Hibu's "operational" chief restructuring officer, was named CEO in…

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Looking Ahead to Atlanta: Chip Perry's Unique Perspective

  • April 9, 2014
  • Charles Laughlin
  • Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts

Longtime industry change agent Chip Perry wrote the playbook for how to use "internal disruption" as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture…

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Looking Ahead to Atlanta: Chip Perry’s Unique Perspective

  • April 9, 2014
  • Charles Laughlin
  • Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts

Longtime industry change agent Chip Perry wrote the playbook for how to use "internal disruption" as a positive force within a traditional media environment. Back in 1997, Atlanta-based Cox Communications tapped Perry as employee No. 1 of a new venture…

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Speaker Update for 'Leading in Local: The National Impact' May 7-9, Atlanta

  • April 9, 2014
  • Peter Krasilovsky
  • Conferences, Leading in Local: The National Impact, Verticals

The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta. We?ve put together a great list of 55 hand-picked speakers ? all centered on what?s really happening in local with a…

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Speaker Update for ‘Leading in Local: The National Impact’ May 7-9, Atlanta

  • April 9, 2014
  • Peter Krasilovsky
  • Conferences, Leading in Local: The National Impact, Verticals

The spanking new program is set for Leading in Local: The National Impact, which is May 7-9 in Atlanta. We’ve put together a great list of 55 hand-picked speakers – all centered on what’s really happening in local with a…

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Capitalizing on the Growth of Mobile: A conversation with AppLovin

  • April 9, 2014
  • Meshach Cisero
  • E-Commerce, Mobile, News, online, Online/Interactive

AppLovin will launch its Adaptive Personalization Platform (APP) after two and a half years of development, we learned yesterday from CEO Adam Foroughi. APP will help brands better serve personalized recommendations on mobile devices and re-target mobile ads. Key features…

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Invoca Signals a New Direction in Call Monetization

  • April 8, 2014
  • Mike Boland
  • Analyst Roundtables, Call Monetization, Mobile, Video Posts

Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor in its Series C round, which we initially covered back…

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Big Media Brands Take Center Stage at Leading in Local: The National Impact

  • April 8, 2014
  • Charles Laughlin
  • Analyst Roundtables, Conferences, Leading in Local: The National Impact, Online/Interactive, Video Posts

Big media brands like Gannett, Living Social, Weather.com and YP will take center stage next month at BIA/Kelsey's Leading in Local: The National Impact conference in Atlanta. We asked BIA/Kelsey Managing Director Rick Ducey to talk about the messages big…

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Neg Norton Discusses LSA|14's Focus on 'Last Mile Advertising'

  • April 8, 2014
  • John Kelsey
  • Conferences, Online/Interactive, SEM, SEO, Yellow Pages

  BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and…

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Neg Norton Discusses LSA|14’s Focus on ‘Last Mile Advertising’

  • April 8, 2014
  • John Kelsey
  • Conferences, Online/Interactive, SEM, SEO, Yellow Pages

  BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever. Much has changed in the directory publishing and…

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Twitter's Cover Acquisition: The Continued March Towards Mobile-First

  • April 7, 2014
  • Meshach Cisero
  • Devices, Location Targeting, Mergers & Acquisitions, Online/Interactive, Predictions, Social

It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…

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Twitter’s Cover Acquisition: The Continued March Towards Mobile-First

  • April 7, 2014
  • Meshach Cisero
  • Devices, Location Targeting, Mergers & Acquisitions, Online/Interactive, Predictions, Social

It's been a busy few days for Twitter since announcing 15 New Types of Ads to users' feeds. Word has traveled quickly during this period of uncertainty around Twitter's sustainability as an advertising player. Now Twitter has continued the flow…

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Bridging the Paid Search Gap: On-Demand Webinar

  • April 7, 2014
  • Abid Chaudhry
  • Call Monetization, Online/Interactive, SEM

Over the last few years, rapid growth and adoption of the mobile internet has led to drastic changes in to the landscape for paid search marketers.  More and more consumers are using their mobile device or tablet to perform searches,…

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Connecting the Dots on National to Local

  • April 7, 2014
  • Charles Laughlin
  • Conferences, Leading in Local: The National Impact, Online/Interactive

The national component of local media spending is large and fast growing, with national brands and agencies pushing spend down into local markets through local media channels. This overarching trend is what drove BIA/Kelsey, a company known for its local…

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Millennials Are More Connected Than They Get Credit For (and Other CCM Takeaways)

  • April 4, 2014
  • Meshach Cisero
  • Devices, E-Commerce, Mobile, Online/Interactive, Social

Millennials sometimes get a bad rap for being the disinterested and out of touch generation. But BIA/Kelsey survey data actually pegs them as the most in-touch (literally). When it comes to smartphone, tablet, and social networking they blow their gen-x…

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