Greg Sterling wrote an interesting column in the YPA's Local Search Guide, and on his own blog, about the growing importance of video in local search. He gives lots of good examples of local video ad programs either launched or…
Google has added a new set of features to its Local Business Center. This is the place you can go to enter information about your business that is then indexed in Google Local. Any business with a physical address, in…
Our annual forecast was released today. The headline of the news release is "Global Ad Revenues for Print and Internet Yellow Pages and Local Search to Reach $38.9 Billion in 2011." The subhead is "Kelsey Group analysts expect continued growth…
The Kelsey Group's Global Print Yellow Pages, Internet Yellow Pages and Local Search Forecast is out today. The forecast has a five year outlook, comparing 2006 figures with 2011 projections. At a high level, here are some of the key…
With the onslaught of online, fragmentation and new advertiser models, newspapers and other local media could have it tough. But perhaps no one has it tougher than the free shopper publications that are distributed at grocery stores, vending boxes, libraries…
Most newspaper Web sites have been focused on driving new audiences, but McClatchy sees a gold mine in its existing print circulation. How many local media outlets have 40 percent penetration in this age of fragmentation? Speaking at the Inland…
Earlier in the week, I had the chance to catch up with Vehix.com CEO Derek Mattsson, who had some interesting things to say related to Monday's post about Starbucks taking mobile local search into its own hands. Vehix is interested…
Simeon Simeonov has a good post on the mysterious and long rumored Google phone, complete with screen shots. No confirmation about whether this is true or not, but Simeon's blog is a good read.
In a move to help provide online sales and support in each U.S. time zone, Idearc Media's Superpages.com opened a new national sales office in Alpharetta, Georgia, an Atlanta suburb. According to the release: "We provide a wide-range of services…
New management has taken over at 1-800-SAN-DIEGO, and they're determined to increase awareness in San Diego, boost sales channels, add a text messaging component and expand to other markets, possibly including Orange County, Los Angeles, San Francisco and Portland. 1-800-SAN-DIEGO…
When you have access to $3 million of VC money, you are going to eventually want to spend some of it. That's what Smalltown, an IYP site with social aspects via reviews, calendars and (now) top 10 lists, is doing.…
Late on Friday I saw CNET blogger Caroline McCarthy's report on Starbucks' new SMS-based mobile local search app. Like Google SMS and Yahoo! Mobile, any text-enabled mobile device can send a search query to a five-digit number that returns locations…
The Wall Street Journal ran a piece today (sub req.) on a few video ad technologies that are being developed. These are mostly geared toward national advertisers and branding, but there are important implications here for local. In the ongoing…
Outside.in, the place-blogging site that collects everything that appears on the Web in a geographical context blogs, traditional media, individual contributions has won $900,000 of funding from a number of high-profile investors, including Esther Dyson, Marc Andresson, John…
My sources got it right and IAC's Citysearch is the company that ended up with Insider Pages. Dinesh Moorjani, Citysearch's new VP of strategy and corporate development, says that Citysearch will incorporate Insider's 600,000 reviews from 30 markets into its…
In a recent news release, B2BYellowPages.com, Syosset, NY, announced it would begin offering free business listings on its site. B2BYellowPages.com is a vertical site focused solely on the business-to-business marketplace with ownership of additional vertical sites (b2bAutos.com, b2bCosmetics.com, b2bTravel.com, etc.).…
A lot of discussion has taken place as to why the Yellow Pages industry has sat on the sidelines as the Web 2.0 world of social media, online video and greater consumer interaction has advanced in other media. Now enter…
AT&T's rollout of its U-verse high-speed data, voice and IPTV bundle has served as a reality check to the ongoing discussion of IPTV and bundled services. Today it added two additional markets in Milwaukee and Racine, Wisconsin. AT&T continues its…
Google announced it has integrated real-time traffic reports on Google Maps. Yahoo! has had traffic reports since late 2004, and Microsoft rolled out a traffic feature (care of Traffic.com) in the May 2006 relaunch of Windows Live Local. Maps, like…
AT&T Advertising & Publishing, the new directory organization arising from the combination of AT&T and BellSouth, is beginning to establish a new identity. The company announced this week that it would adopt "the AT&T Real Yellow Pages" as its new…
