AOL reportedly beat out Microsoft and is paying $275 million for Tacoda, the behavioral targeting company that serves ads to 125 million people across 4,000 Web sites. Tacoda will likely be operated as a separate unit, complementing Advertising.com, AOL’s highly successful…
I had a great time playing with a friend’s iPhone this weekend. The thing is really nice – even more beautiful in person than in pictures and sturdy beyond expectations. And fun, too. But maybe I won’t buy one for…
Social networking has become and will continue to be one of the hottest trends on the Internet. The goal of social networks is to connect like-minded people based on their interests and often on their needs. In some cases social…
Idearc's Superpages has launched a beta version of a video advertising product, the company announced today. Here is a copy of the announcement. Video has quickly emerged as an essential element for a fully functional local online product, even if…
Yell Group's U.S. division, Yellow Book, has named Pat Marshall to the newly created post of "chief new media officer." Marshall's job in a nutshell will be to bring Yellow Book and its IYP, www.yellowbook.com, into a leadership position online.…
The National Hockey League and its 30 teams, unable to score exposure on major media networks, are going local and on demand, with extensive game, team and community programming being launched next season. The service, produced by NeuLion, a technology integrator…
Fast moving product information Web site Krillion, recently written about here, today announced that it will add high-definition flat screen televisions to its millions of home appliance product listings. Its total product listings will now exceed half a billion. It…
I just finished listening to the replay of Eniro's second-quarter earnings call. A lot was covered on the call, and I will write up a detailed brief for TKR clients early next week. Eniro recorded total group revenues of SEK2.93 billion…
In case you missed any posts this week, here are a few highlights. Click below to read each post in full. How to Kill the Competition It's tough to be in sales when the industry you are in is struggling,…
The New York Times (subscription req'd) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday's paper, Brad Stone wrote that falling advertising is "threatening…
Summary As expected, Google has expanded its newspaper ad pilot program and has made it easier and more visible to AdWords advertisers. The program has shown success, as we noted back in December, and represents one of the many flanks…
Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a…
Earlier this week Yellowpages.com officially launched a new and improved site (which had been in beta for some time), expanding further on a look launched late last year. The new version aims to enhance the overall visual appeal and, more…
A day many thought would never arrive has come. Valley Yellow Pages, led by noted online skeptic Sieg Fischer, has launched an online Yellow Pages directory, dubbed myyp.com. The company used technology vendor Information Pages to build the online directory,…
ShopLocal CMO Bob Armour spoke at TKG's Drilling Down on Local conference in March during an online video panel to present some of the interesting things the company is doing to promote itself and the products you can find locally…
Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…
Pegasus News announced today that the company will be acquired by Fisher Communications. The deal will bring Pegasus' online local and hyper-local content capabilities to Fisher's communities and existing properties – consisting of 19 television and radio stations throughout the Pacific…
Yesterday, Idearc Media and Jingle Networks announced a partnership that counters AT&T's foray into the free DA business with its 1-800-YellowPages product. According to yesterday's announcement, Idearc's performance-based advertisers will receive additional exposure to buyers via Jingle's 1-800-FREE411 service. It…
White Directory Publishers was an early online innovator among U.S. independent directory publishers. In recent years the company has been relatively quiet on the digital front as it focused more on expanding its print footprint. Given the progression in the…
Jitter Fingers, a social network for teen and “tween” girls looking for a secure and focused environment (i.e., away from the predators who lurk in MySpace), has launched a local beta version in Los Angeles. It expects to eventually launch…
