Speaking this morning at ILM:07 in Los Angeles, Russell Horowitz, chairman and CEO of Marchex, dismissed the idea that a clean slate is needed to communicate the value proposition of local online advertising to small businesses. He is betting on…
Jonathan Weber started his career in traditional media as a writer and editor at the Los Angeles Times, but the new media bug got hold of him. He was the cofounder and editor in chief of the Industry Standard, which…
Jonathan Weber started his career in traditional media as a writer and editor at the Los Angeles Times, but the new media bug got hold of him. He was the cofounder and editor in chief of the Industry Standard, which…
Google has launched MyLocation, a nice tool for mobile maps that triangulates your location based on your distance to cell towers. A blue dot and a circle are placed on Google mobile maps that show you where you are and…
Executive Interview: The Leading Edge: Auto Advertising in Transition had very much the same ring to it as yesterday's session on real estate in transition. At The Kelsey Group's ILM:07 event, the final panel each day was on two of…
ILM:07 was fortunate to have Jason Calacanis, CEO of Mahalo, as a speaker. Always a straight shooter and a prolific blogger, Calacanis is very outspoken about his feelings about search, social media, SEO and local search. When asked about the…
A panel of national agency representatives ("National Advertisers Going Local") delivered the message that more local revenues would flow to local sites, including IYPs, if the focus were more on making their properties easier for national advertisers and their agencies…
During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…
During a keynote at our ILM:07 conference in L.A., Chamath Palihapitiya, Facebook's VP of product marketing and operations, said the company is keenly interested in driving local advertising via local media partners, its own outreach efforts and other means. Just…
There have been a handful of announcements in and around ILM:07 so far. Here is a jumping-off point: Online Consumer Generated Reviews Have Significant Impact on Offline Purchase Behavior Yellowpages.com Advertisers Come to Live in Online Video Profiles Citysearch Announces…
Speakers on a spirited panel on the “Convergence of Local Media and Directories” here today at ILM:07/SES Local agreed that online directories need to embrace elements of search and social networking as well as Yellow Pages in order to be…
Speakers on a spirited panel on the “Convergence of Local Media and Directories” here today at ILM:07/SES Local agreed that online directories need to embrace elements of search and social networking as well as Yellow Pages in order to be…
The concept of localized e-commerce was discussed at one of the breakout sessions this afternoon at ILM:07. The essence of the question is how soon will SMBs be part of the growing trend that helps consumers find out where brand…
The concept of localized e-commerce was discussed at one of the breakout sessions this afternoon at ILM:07. The essence of the question is how soon will SMBs be part of the growing trend that helps consumers find out where brand…
Stuart McKelvey, president and CEO of TMP Directional Marketing, gave ILM:07 attendees a second look at their online user study to help clarify its results and provide insight on how this can serve to help more effectively plan both online…
Stuart McKelvey, president and CEO of TMP Directional Marketing, took some time today at ILM:07 to dissect some of the data that came out of the consumer survey, released in August and co-produced by comScore. TMP executes the largest placement…
Charles Stubbs, president of Yellowpages.com, was a surprise guest this morning at ILM:07. Stubbs came to discuss AT&T’s recent acquisition of Ingenio and its implications for Yellowpages.com and AT&T Advertising & Publishing. AT&T purchased all Ingenio’s assets, intellectual property and…
Charles Stubbs, president of Yellowpages.com, was a surprise guest this morning at ILM:07. Stubbs came to discuss AT&T’s recent acquisition of Ingenio and its implications for Yellowpages.com and AT&T Advertising & Publishing. AT&T purchased all Ingenio’s assets, intellectual property and…
The ILM:07 session on cutting-edge demos was devoted to a presentation and demo by Claudia Poepperl, CMO of Copenhagen-based mobilePeople. MobilePeople is a vintage player in this nascent space, having been in business for more than five years now. It's…
Those were the words of a Network Communications Inc. CEO Daniel McCarthy as he announced that "we will have a deal with Zillow in the next 14 days." McCarthy made this statement during an executive interview, The Leading Edge: Real…
