Earlier this month the Kelsey program directors -- Charles Laughlin, Matt Booth and Peter Krasilovsky -- offered up their predictions for 2008. These predictions present Kelsey clients a partial road map for navigating what could be a stressful and challenging 2008.…
An interesting op-ed piece in The New York Times on Sunday looked at the importance of “word of mouth” in defining individuals' candidate preferences. The essence of the article was that voters are swayed much more by what an acquaintance…
SEM reseller and campaign management firm ReachLocal today officially brought Google AdWords into its ad product toolbelt. This extends its offering to SMBs interested in search engine marketing or in cross-platform ad bundles. ReachLocal's online offerings to SMBs also include…
Kudzu, the service-oriented rating and review directory from Cox Search, has been under the radar for a while, while similar services (i.e., Judy’s Book, Insider Pages and Backfence) have run into some turbulence. But a recent visit with GM Tom…
In case you missed any posts over the past week, here is a recap. Click below to read each post in full. BT to Pursue Ad-Supported DA Model According to the Independent newspaper, British Telecom, apparently swayed by the rapid…
According to the Independent newspaper, British Telecom, apparently swayed by the rapid adoption of free directory assistance in the United States, plans to roll out an ad-supported DA service this year. The decision seems to be driven by a belief that…
The Mexican telecommunications giant Telmex plans to spin off its Yellow Pages and international operations into a new holding company called Telmex Internacional. "Telmex expects that the spin-off will become effective and further expects that the shares of Telmex Internacional will…
Local small-business advertising has been largely synonymous with Yellow Pages. But a compelling case for the rise of classified-and-vertical marketplaces is made by Oodle CEO Craig Donato. (It is a position that we obviously admire, having just launched our Marketplaces…
Since at least 1997, when we gave a presentation at the YPA annual conference titled "Six Trends that Will Change the Yellow Pages Industry," we have been making forecasts and predictions about our market coverage areas. Tomorrow the program directors…
CBS Radio will begin selling inventory for audio and video ads across all its stations in a three-year deal it has signed with New York City-based TargetSpot, an 18-person specialized agency run by Kanoodle vet Doug Perlson. Union Square Ventures’…
CBS Radio will begin selling inventory for audio and video ads across all its stations in a three-year deal it has signed with New York City-based TargetSpot, an 18-person specialized agency run by Kanoodle vet Doug Perlson. Union Square Ventures’…
It was perhaps inevitable, but the first newspaper has made the decision to abandon print and go “online only.” The Cincinnati Post, a 126-year-old paper owned by E.W. Scripps, published its final edition on Dec. 31 at the end of…
There has been lots of talk about local merchant video ads this year, a trend pushed forward in the most meaningful way by Citysearch's May integration of video ads. We've also seen every major U.S. IYP do the same this…
Posting (along with the activity level in the local search world) has been understandably light over the past few days. But a lot happened before that; here is a recap in case you missed anything. Click below to read each…
One of the many reasons the Internet has bloomed in the U.S. is that the administration, under the leadership of Ira Magaziner, former head of U.S. Internet policy, allowed the World Wide Web to grow without putting unnecessary restrictions on…
As promised, today I had the chance to talk with Local.com's VP of bus dev and sales, Peter Hutto, who took time away from his vacation to provide some more color on yesterday's partnership with Citysearch. Hutto confirmed that the…
From the Stupid Fun on a Pre-holiday Friday department, here is a year-end-recap spoof from the folks at online video production studio JibJab. It takes some questionable jabs (SoCal fires), but also has lots of funny highlights from 2007 in…
In news that was supposed to be announced today but broke late last night, discount travel site Kayak has raised $196 million and acquired competitor SideStep. Techcrunch reports that deal is worth $200 million. The funding came from existing investors…
Thanks for all the holiday cards, and good wishes. It is kind of inspiring that many companies are donating to some wonderful charities. It is great to work with such thoughtful people. Here are some favorite e-cards. Zillow and AdMission probably…
Local.com announced today that it will pull in and display content from Citysearch in its local listings. This will enhance Local.com's own content and bring in more ad revenues from Citysearch advertisers. Citysearch will meanwhile get more distribution for its…
