Idearc Media announced today that Superpages will feed ads into the Marchex advertising network, Enhance Interactive. This clearly increases distribution for Superpages, thus strengthening the value it can provide its advertisers. For Marchex it's also a win, in that…
Yellow Pages Group Canada has signed an agreement with Copernic, owners of Mamma.com, to supply local Canadian advertiser listings to the mamma.com search engine. According to the press release from Copernic, "The agreement means local search queries will be served…
Former AOL President and MTV founder Bob Pittman has lately focused on investments as head of the Pilot Group (he is a pilot). In an interview with broadband consultant Will Richmond's VideoNuze on the eve of the NATPE show in…
Most of the discussion on local video advertising has happened around IYPs and local search sites such as Citysearch. This is certainly where most of the activity is taking place as these companies are taking the guesswork out of video…
AT&T Yellow Pages announced a new research strategy yesterday that includes a phase-out of its participation in the current industry syndicated usage program, though the publisher will continue to follow a syndicated methodology and make results available. AT&T will continue…
New hyperlocal content aggregator Everyblock has launched in New York, Chicago and San Francisco. By bringing together locally oriented blogs, reviews and images, it joins the ranks of outside.in, Placeblogger and (more recently) Topix. Specifically, it scrapes and supplies geotagged…
A new study in the United Kingdom, commissioned by welovelocal.com, a U.K.-based online local site competing against directory publishers, has found that 35 percent of British consumers no longer want to receive print directories, and choose the Internet to look…
The Canadian printing company Quebecor World has filed for bankruptcy protection and secured US$1 billion in emergency financing. Quebecor's predicament reflects some of the stresses taking place in traditional print media, which will only get worse in the next year…
Microsoft Canada Co. and Yellow Pages Group Canada announced that Microsoft Virtual Earth mapping software is now available on YellowPages.ca. The software licensing deal allows YPG to provide a more robust map experience for users. It will also enable the…
The latest item in the torrent of video announcements coming out of the local search world is TurnHere's vendor relationship with Yellowpages.com, announced today. After partnering with a handful of national chains such as InterContinental Hotels to shoot localized ads…
EBay hasn’t really scored with any of its local initiatives during CEO Meg Whitman’s 10-year tenure (she is retiring). The local version of eBay Motors, for instance, never seems to get out of the gate. But the stars seem better aligned…
The Los Angeles Times and the rest of the Tribune Co. have been going through a very public belt tightening. The most recent round of cutbacks apparently played a role in the departure of Editor James O’Shea. But when it…
Local and national video ad producer Spot Runner announced today that it will acquire video production network GlobeShooter. This will bring the company better scalability and capability to deploy up to 1,200 professional videographers to far-flung locales, and shoot video…
Below is a sampling of posts from the TKG blog, in case you missed any posts this week. Click below to read each post in full. More Web 2.0 Ideas for Local Search Sites OK, so I’m on a Web…
OK, so I’m on a Web 2.0 kick. I guess I’ve made it my New Year’s resolution to get more publishers and local search companies thinking about the broader meaning and business opportunities Web 2.0 presents beyond consumer reviews and…
The New Yorker this week has an interesting piece by the prolific Ken Auletta about Google's growing efforts to fend off attacks from anti-corporate lobbyist groups and legislators (some of whom see the Internet as a "series of tubes"). This…
The recent hubbub over our "prediction" regarding print media usage -- see my earlier blog -- has created an exaggerated picture of the perils facing print Yellow Pages. While it is true print YP has some serious challenges, we often…
American Public Media's Marketplace ran an interesting piece yesterday about the launch of NBC Everywhere, NBC's foray into the expansive and growing out-of-home media market. According to the piece, there are some 500,000 out-of-home display monitors delivering content and advertising into…
A few weeks ago, my colleague Michael Taylor sent me a link to a webcast of a panel discussion from last year's World Economic Forum in Davos, Switzerland. I finally got the chance to watch the session titled The Impact…
Canada's Yellow Pages Group announced today that it will launch enhanced business profiles on Yellowpages.ca this spring, offering video ads and photo galleries. This joins U.S. IYPs Yellowpages.com, Yellowbook, Superpages and a growing set of local search sites that will…
