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LOCAL MEDIA WATCH. The Nexus of All Things Local

The 3G iPhone and Local

  • June 11, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Lots of talk about the 3G iPhone this week. We'll see lots of local applications developed that make use of faster speeds and GPS capability, as speculated. The $199 price tag will also make it more mainstream friendly than before.…

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Main Street Under Attack … Again

  • June 11, 2008
  • Neal Polachek
  • Online/Interactive

Ran across this interesting piece via Topix that was produced by the local ABC7 affiliate here in the Bay Area. The story uncovers a nervousness among local SMBs that the Internet is increasingly having an impact on their business outlook.…

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Barton’s Newest Vertical: Recruitment Site Glassdoor.com

  • June 11, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, User-Generated Content, Verticals, Web 2.0

Rich Barton -- Mr. Vertical -- has added a new recruitment-oriented vertical to a lineup that now includes Expedia (sold), Zillow and Avvo. The new effort is Glassdoor.com, which provides recruitment-related information. It solicits and publishes detailed salary and bonus…

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NY Times Goes After SMB Market via AdReady

  • June 10, 2008
  • Peter Krasilovsky
  • Advertising Networks, Contextual Advertising, Display Advertising, Newspapers, Online/Interactive, SMBs

The New York Times is set to recruit small-business advertisers via a deal with AdReady, the Seattle-based ad agency that provides a choice of 600 free templates for banners, customization tools and usage reports. The Times will recruit its own…

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IPhone 2.0 Video and Photo Apps From AP and TypePad

  • June 9, 2008
  • Peter Krasilovsky
  • Blogging, Newspapers, Online/Interactive, User-Generated Content, Video, online

Among the developers of iPhone applications is The Associated Press. Featured during the relaunch of iPhone 2.0 today, AP’s Benjamin Moss, director of mobile products, said AP developed an iPhone app for its Mobile News Network in "just a few…

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YPG-NZ Says Yellow to Mobile

  • June 9, 2008
  • Michael Taylor
  • Devices, Directory Assistance, International Markets, Mobile, Online/Interactive, Partnerships, Yellow Pages

Yellow Pages Group New Zealand has announced the debut of “Yellow mobile” on the Telecom and Vodafone Live! networks.  According to New Zealand’s Business to Business magazine: "Yellow Pages Group Digital Media Director Blair Glubb said Yellow mobile will complement…

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Marchex Unifies Local, National Ad Networks

  • June 9, 2008
  • Mike Boland
  • Online/Interactive

Marchex has launched a new ad platform called Adhere. Essentially this brings together the company's OpenList local content network with the premium publishers in its IndustryBrains network under one PPC platform. The biggest driver for the new platform was to simplify…

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CitySquares Sees Traction; Expands to New England, New York

  • June 8, 2008
  • Peter Krasilovsky
  • Classifieds, Hyper-Local, Online/Interactive

Boston-based CitySquares, which just celebrated its second anniversary, is getting about 70,000 unique visitors per month and now has a base of 700 advertisers, averaging $1,200 per year, reports CEO Ben Saren. He believes they have even more potential via…

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MetroSeeq Launches: ‘Search Engine for Promotions’ (via Google Maps)

  • June 5, 2008
  • Peter Krasilovsky
  • Devices, Google, Mapping, Online/Interactive

Consumers looking to map out a Saturday morning errand run or a Saturday night bar-hop -- and find out about any special offers along the way -- can now do so easily via MetroSeeq, a Portland, Oregon, start-up by Intel-vet…

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Wambolt Leaves YPG

  • June 5, 2008
  • Charles Laughlin
  • Online/Interactive, Personnel Moves, Yellow Pages, Yellow Pages, Print

Scott Wambolt has left his job as Yellow Pages Group's senior vice president of sales, citing a desire to "pursue other career opportunities." According to the press release announcing Wambolt's departure, YPG will move to a flatter sales organization with the three…

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IAC Sells Off Entertainment Publications Inc.

  • June 5, 2008
  • Peter Krasilovsky
  • Coupons/Deals, Online/Interactive

IAC has sold Entertainment Publications Inc., publisher of The Entertainment Book, to MH Equity Investors. The deal puts $135 million on the books for IAC, although MH Equity, an Indianapolis company, probably paid only a portion of that in cash.…

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Ballmer on Future of Print

  • June 5, 2008
  • Peter Krasilovsky
  • Microsoft, Newspapers, Online/Interactive

In a new WashingtonPost.com video, Microsoft CEO Steve Ballmer talks on a wide variety of topics, including the future of print. “In the next 10 years, the world of media companies will be turned upside down,” he says. “There will…

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Product Placement Comes Closer Into Focus, Part II

  • June 5, 2008
  • Mike Boland
  • IPTV, Online/Interactive, Video, online

Two news items caught my eye today as they relate to our ongoing coverage of interactive product placement in various entertainment media. First, Sony has announced a deal that will bring in-game ads to PlayStation 3 games. It will work…

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‘Search & Give': More Incentives for Live Search

  • June 4, 2008
  • Mike Boland
  • Microsoft, Online/Interactive

Microsoft today expanded Search & Give, a program that rewards searches in the form of money sent to a preferred charity. After a user signs up for the program, a penny is donated for every search to a choice of…

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Wal-Mart Joins Classified Game via Oodle

  • June 3, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive

Walmart.com is a national site without local pretensions. And the company’s stores themselves don’t really have much “community” about them. They generally don’t have bulletin boards or other things to bring the community together. But the giant retailer is now…

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Local Video Gets More Attention, Part II

  • June 3, 2008
  • Mike Boland
  • Online/Interactive, Video, online

If Internet Yellow Pages can work together with search engines, it will be a major impetus to the growth in local online video advertising, contends Robyn Rose, VP of marketing for Superpages.com. Superpages has been an early mover with online…

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Video: Social Media Marketing 101

  • June 3, 2008
  • Mike Boland
  • Online/Interactive, Social

The folks at Common Craft have put together another video with their signature elementary style. This one explains the underlying benefits of social media marketing for SMBs in an abstract but informative way (see previous post on their social bookmarking video).…

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Pegasus’ Orren: ‘Local Databases Key to Hyperlocal’

  • June 2, 2008
  • Peter Krasilovsky
  • City Guides, Hyper-Local, Online/Interactive

Pegasus News, the hyperlocal site in Dallas owned by Fisher Communications, is a state-of-the-art site with local reporters and bloggers, lots of user-generated content and a full roster of other Web 2.0 capabilities. So what’s most important for driving traffic?…

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TKG Data and Analysis: A Weekly Recap

  • June 2, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are last week’s highlights from the TKG blog, in case you missed any posts. Click below to read each post in full. Curley on HyperLocal, The Washington Post and the New Vegas Venture Some industry bloggers like to throw…

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Idearc Reaches Outward for New CEO

  • June 2, 2008
  • Charles Laughlin
  • Online/Interactive, Personnel Moves, Yellow Pages, Internet, Yellow Pages, Print

This morning Idearc Media announced Scott Klein as its new CEO, replacing interim CEO Frank Gatto, who returns to his former role as executive vice president of operations. Klein comes from a technology and consumer-product background, and is currently an operating…

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