One of the most challenging aspects of speaking to the geodomain industry was the diverse backgrounds of the people in the industry. They come from media companies, technology firms, the music industry and the real estate business. What they have in…
Social media may not be worth much as an advertising medium right now, but it has become a critical part of real estate marketing, according to speakers at the Inman Real Estate Connect conference in San Francisco. “It is not…
Microsoft announced today that it will integrate Live Search with the Facebook network. This will include search advertising served with results (via adCenter). This grows out of the existing relationship that included Microsoft's $240 million investment in Facebook and its placement…
Over the past two months, we have been talking with sales reps in a variety of local media outlets who are selling search engine marketing. While we feel like some sales organizations are making headway in selling a significant volume…
Craigslist is arguably the No. 1 real estate site with real estate-oriented page views in the “low billions per month." So it makes sense to have founder Craig Newmark address the first day of the Inman Real Estate Connect conference…
The headlines from this week’s edition: GE: The Heat on Immelt Google: Weathering the Storm? The Future of Fannie and Freddie Anheuser-Busch’s Troubled Brew This wedding tradition of something old and something new is appropriate for BusinessWeek’s leading online stories…
AT&T Advertising & Publishing saw a 3.3 percent first-half revenue decline, to US$2.82 billion. Part of the decline reflects the sale of the L.M. Berry operation to Local Insight Media, and the resulting lost revenues. That deal closed early in…
An independent developer has created a Google Maps mashup that is basically another way to navigate Citysearch business profiles in Google Maps. The mashup has also recently been optimized for the iPhone. This isn't an iPhone native app that can…
Television is becoming more and more interactive, bringing us closer to a day when we'll have pull-based content and ad delivery. IPTV promises a lot here, by virtue of its IP-based architecture. But there are lots of other factors that…
Google has rolled out a walking directions feature in its mapping product, previously available to few users in a limited rollout (as the company often tests new products or features). This was first offered by AskCity in 2006, but then…
In this economic downturn, I’ve heard so much talk about one medium or another making claims that it is delivering all the leads and traffic a company needs. Online selling against Yellow Pages, Yellow Pages selling against newspapers, newspapers selling…
Having been through the post 9/11 advertising downturn with a Yellow Pages sales agency, I can attest that 2001 and 2002 saw a dramatic increase in bad debt and slow-paying customers. Some publishers in the U.S. went from 2 percent…
Ad agencies look at a number of factors when they’re placing local media, such as “reach,” “targeted,” “easy,” “CPMs,” “environment,” “contextual,” “behavioral” and “geo-centric,” said Shawn Riegsecker, CEO of Centro, who was speaking at this week’s ShopLocal summit in Chicago.…
Here are the highlights from the TKG blog over the past week, in case you missed any posts. Click below to read each post in full. Multi-Media Drives More Conversions In the ever increasing multi-product world of directory and local…
Google CEO Eric Schmidt spoke out once again about the company's need to better monetize YouTube, during a call following the company's under-performing second-quarter earnings announcement. "I personally do not believe the perfect (YouTube) ad has been invented," he said,…
Watching the rankings of free applications in the iTunes store (measured by download volume) over the past week, I've seen lots of ups and downs. In local apps, Yellowpages.com's local search application went from 21 yesterday to 26 today, while…
A recently released research paper from Integrated Media Measurement Inc., based on data from 3,000 panelists in six major markets, finds that multi-platform advertisers see increases in the number of consumers they reach while also significantly improving conversion rates. According…
OK, so it's not really outdoor advertising, but the big six legacy airlines have begun to slap ads onto their paper tickets and boarding passes. The new ads will include geographically relevant promotions for destination businesses like hotels, restaurants, theme…
It is an awkward time for a company to be holding an affiliate meeting right after it has been sold. This week, ShopLocal was put in this position for its long planned meeting with 120 retail partners in Chicago (where…
Now that the 3G iPhone and App Store have arrived, the iPhone is decidedly more appealing and user friendly for both mainstream users, and for companies of all sizes to create and deliver mobile apps. The previous post explored how…
