Following the roundup of blog coverage of ILM:08, you can view all the Twitter comments that are tagged and aggregated here. There was lots of good chatter and some good gems scattered throughout the 100+ tweets from the event. Thanks…
I noticed today when watching a YouTube video that the viewing window has switched to a 16:9 aspect ratio. For videos in 4:3 ratio already on YouTube, they simply sit in the middle of the widescreen window (see example below).…
Our friend Chip Perry, CEO of AutoTrader.com, was on Fox News yesterday, making a case for an auto industry (conditional) bailout to Neil Cavuto. The argument is that a strategic taxpayer investment that comes with performance-based conditions could force the…
One of the prevalent themes at last week's ILM:08 conference was how the economic environment is forcing businesses of all sizes to pay closer attention to their advertising ROI. With that will come an acceleration of the existing trend toward…
The following post was contributed by TKG associate Mark Temple, who attended last week’s Yellow Pages Today event in Zurich, Switzerland. The sixth annual Yellow Pages Today Conference assembled experts from the industry to give their specialist opinions around the…
Last night, I finally got around to downloading the newest iPhone firmware (v2.2) that was released Friday. It includes enhancements to browsing in Safari, Podcast integration, the option to deactivate typing auto correct (thank you!) and Google Street View. The…
In case you missed any posts from last week's blog coverage of ILM:08, they are all tagged and aggregated here.
Sometimes even the most clever advertising for Yellow Pages has a "been there, done that" quality to it. Take a funny situation, add a clever conclusion involving a play on words related to a Yellow Pages heading and, bam, you've…
Much of the discussion on this morning's ILM:08 panel titled "Localizing the Ad Nets: Display Channels" revolved around discussion of what was to become of the display ad network environment in 2009. Panelists Shawn Riegsecker (CEO of Centro) and Russ…
In 1996, one of our keynote speakers at a Kelsey conference was Greg Riker, who was vice president of technology at Microsoft and responsible for "wearable technologies." A lot of what he did sounded like science fiction, but what he…
The phone is quickly advancing as a means of pushing out ad-sponsored content that mimics some of the popular mobile advertising features. Greg Webster of VoodooVox, at ILM:08, debuted some of the new features of the company's In-Call Media group, demonstrating…
This isn't a brand-new item but is something I just noticed: Yellowbook.com now offers the ability for users to rate businesses and read the reviews of others. The reason this is notable is that the IYP for a while was…
The partnership between Yahoo and the Newspaper Consortium is an ambitious effort to bridge the gap between the online and print worlds. The two leaders of this partnership presented at the Interactive Local Media 2008 conference this morning, in a…
The "New Takes on Local Audience Targeting" panel this morning at Interactive Local Media 2008 demonstrated how the technology for identifying and targeting audience segments is growing by leaps and bounds. Moderator Bobbi Loy-Luster kicked off the session by introducing…
The Google personalized search developments that we wrote about in July have been launched.
Two real success stories in the home services category shared the stage this afternoon on the "Home Services Visionaries" panel, offering two different perspectives on how to make money from creating a local home services marketplace, built on a foundation…
Attendees at The Kelsey Group's ILM:08 conference received a multinational view on what is working in the "new" business directory space. The panel included iLocal CEO Pieter Grasdjik (Netherlands); Chris Smith, Sensis' general manager of online search and directories (Australia);…
This just in. Canada's Yellow Pages Group has announced a deal with My Virtual Paper, a start-up that has developed a process for extracting and indexing deep content from SMBs' offline business papers -- brochures, fliers and so on. CEO Manoj…
This morning's session at ILM:08 on Leveraging Traditional Media Online was an eye-opener in many respects. It was striking, for example, how aggressively NBC is embracing the idea of following the audience wherever it can get its attention -- at…
In-game placement is getting to the point where it's more than just early adopter advertisers that can target gamers, according to Larry Olevitch, NBC Local Media Group's senior vice president of local media sales. The benefit, as we've mentioned, is…
