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LOCAL MEDIA WATCH. The Nexus of All Things Local

RHD in Beta With New IYP Platform

  • December 22, 2008
  • Charles Laughlin
  • Online/Interactive, RH Donnelley, Yellow Pages, Internet

R.H. Donnelley has recently opened up the beta version of its new DexKnows IYP platform (the new search box is above right), known internally as DK2, which TKG previewed last week with Brian Barnum, president of RHDi, and Jeff Porter,…

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New Classified Aggregators: iList and Bamboo Ad Net

  • December 22, 2008
  • Peter Krasilovsky
  • Advertising Networks, Classifieds, Online/Interactive

The local media industry is so fragmented that it seems increasingly essential to aggregate local classifieds from a number of sources. Google Base and Oodle go a long way in this regard -- the latter having recently signed Facebook and MySpace…

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Move.com Alumni Launch Web 2.0 Coupons Site

  • December 19, 2008
  • Peter Krasilovsky
  • Ad Sales, Coupons/Deals, Online/Interactive

Online coupons are getting more attention, and even adding mobile channels. But no single company has really broken through at the local level. They’re largely for national franchises. Longtime Move.com execs Adam Leff and David Bay clearly recognize the challenge,…

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Yell.com Partners With U.K. Home Vertical

  • December 19, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Verticals, Yellow Pages, Yellow Pages, Internet

The U.K. online Yellow Pages directory Yell.com has announced a partnership with IdealHomeShow.co.uk, giving the home improvement and garden trade show Web site access to Yell.com’s local business listings in related headings. This agreement is a first for Yell.com, according…

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Newspapers Going to Three Days a Week Delivery?

  • December 17, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive, Verticals

Increasingly, we’re seeing pressure on newspaper publishers to forgo seven-day delivery. The idea is they’d refocus on the development of profitable niche sites and the Thursday, Friday and Sunday editions packed with retail advertising. Under this concept, the other days…

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Jivox Picks Up New Channel Partner

  • December 17, 2008
  • Mike Boland
  • Online/Interactive, Video, online

Local online video ad provider Jivox strengthened its ability to reach small-business video advertisers today by partnering with Examiner.com. The online news network will offer Jivox’s self-serve online video creation tool to its advertisers on a white-label basis. Jivox has…

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On-Device Application Stores: Palm Follows Suit

  • December 16, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Palm has announced a new on-deck marketplace for mobile applications. This involves a partnership with app distributor PocketGear that lets it hit the ground running with 5,000 applications (about 1,000 are free). It has also received new submissions from about…

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Omniture Brings Analytics to iPhone

  • December 16, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Omniture has announced a new version of its SiteCatalyst analytics engine that's designed specifically for iPhone apps. As iPhone penetration grows, data consumption will grow with it. The conversation will begin to shift from how many users have downloaded which…

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Deutsche Bank Discontinues Local Media Coverage

  • December 15, 2008
  • Peter Krasilovsky
  • Financial Results, Funding, Newspapers, Online/Interactive

In disappointing-but-not-unexpected news, Deutsche Bank has discontinued its coverage of local media (i.e., newspapers and television stations). Most of the companies in the space have lost 70 percent to 90 percent of their equity value over the past three months.…

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Citysearch Gets in iPhone Game

  • December 15, 2008
  • Mike Boland
  • Mobile, Online/Interactive

I missed this last week while at SES Chicago: Citysearch has launched its iPhone app as anticipated. The features are similar to those offered by Yelp's iPhone app. Though it's later to the game than some other popular local search…

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TKG Data and Analysis: A Weekly Recap

  • December 15, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages

Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. These Realtors Really Love Google's Tools Realtors are a vocal bunch, especially on the blogs. When…

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These Realtors Really Love Google’s Tools

  • December 12, 2008
  • Peter Krasilovsky
  • Google, Online/Interactive, Verticals

Realtors are a vocal bunch, especially on the blogs. When something isn’t right, you really hear about it. Today, there was a bubbly post on Active Rain, an excellent real estate community site, by Missy Caulk, an Ann Arbor Realtor.…

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New Data: Mobile Users Extend News Access to Weekend, Nights

  • December 12, 2008
  • Peter Krasilovsky
  • Ad Sales, National, Advertising Networks, Hyper-Local, Mobile, Online/Interactive

The impact of mobile access on media is still being sorted out, but some preliminary data suggests it extends consumer research to the weekends and at night -- and that news is a real driver. The first data we saw…

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Local Motion at SES Chicago

  • December 11, 2008
  • Mike Boland
  • Online/Interactive

During a session I ran today on local search marketing at SES Chicago, Atif Rafiq, Yahoo Local’s director of strategy and business development, presented comScore data showing that local queries grew 76 percent in February (year over year). After going…

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AutoTrader Responds to WSJ: Auto Shopping Sites Are Still Up

  • December 11, 2008
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

The Wall Street Journal has been making some bold statements in its recent coverage. A couple of weeks ago, The WSJ’s Emily Steel pronounced Yellow Pages “extinct.” This week, a new article by Steel noted the “tapering off” of ad…

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MapQuest Goes Into Web 2.0 Overdrive

  • December 11, 2008
  • Peter Krasilovsky
  • Mapping, Mobile, Online/Interactive, Web 2.0

AOL’s MapQuest has strived to remake itself for several years. But it has really been going into overdrive since June, with new management, and the launch of MapQuest Local, a map-based directory and city guide service. More recently, it has…

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Playboy Goes Local via BlackBook

  • December 10, 2008
  • Peter Krasilovsky
  • City Guides, Online/Interactive

Huffington Post started it, with a local site in Chicago, with promises of many more. Now Playboy is jumping into the local game as well. The news was buried in this week’s news that Christie Hefner was resigning as CEO.…

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New Health and Wellness Site Targets Women 30+

  • December 10, 2008
  • Peter Krasilovsky
  • Online/Interactive, SMBs, User-Generated Content, Verticals

Spas and salon advertisers are a huge focus for local sites. They’re a Top 4 selection for Citysearch, and also rank highly on Yelp and other sites. Now they are being specifically targeted by InnerRewards, a new health and wellness vertical…

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Bakersfield Californian: ‘Smaller Advertisers Clearly Our Future’

  • December 9, 2008
  • Peter Krasilovsky
  • Newspapers, Online/Interactive, SMBs, Traditional Media, Yahoo!

Bakersfield Californian President and CEO Richard Beene says smaller advertisers will be receiving more and more focus by the independently owned paper -- something that many newspapers say, but few really do much about. In a note to employees discussing recent…

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Urbanspoon’s Ethan Lowry on Mobile Advertising

  • December 8, 2008
  • Mike Boland
  • Mobile, Online/Interactive

Urbanspoon has been one of the hottest iPhone apps of ’08. It recently was named to the top 10 most downloaded apps of the year and boasts 2.2 million downloads to date. Following some of our conversations with cofounder Ethan…

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