I recently spent some time talking with Cirius Technologies, whose AdLocal platform targets mobile ads based on users' location. BizDev Manager Tomi Brooks claims the company is seeing 2X clickthrough rates on mobile ads that are location targeted versus those…
TechCrunch today reveals some screen shots it received for the upcoming version of Loopt, which indicate a greater focus on places. Loopt is an application we've written about a bunch and was one of the first apps to operate at…
The New York Times may be on shaky ground financially, but its R&D unit shows off some fascinating prototypes of what news and advertising will look like in a two-part video-and-talk with Zachary Seward from Harvard’s Nieman Journalism Lab. Most…
Google's done pretty well with text ads based on keyword search. But do content page keywords really unleash the potential for Weather.com beyond "cumulus clouds," or for MSNBC.com beyond "election results"? In fact, media sites such as Weather.com and USAToday.com…
We'll be speaking on a webinar at 12 EST today run by local search marketing firm OrangeSoda. The subject will be local search for national brands -- an area where there is lots of confusion and room for improvement. You…
As the Kelsey Group has been studying the sales approach in the local media space, what has struck me is the lack of innovation on the part of the Yellow Pages. In the past, the Yellow Pages sales force has…
Everyzing, a video search company we've written about a few times, today announced a partnership with NBC Universal, and an $8.25 million C round led by NBC's Peacock Equity. The most notable part of the deal is that Everyzing will…
Radio stations have only marginally leveraged the Web, generally via streaming news and music. Very little unique advertising has been sold. Aiming to fix that is TargetSpot, a two-year-old company that is working with 70 station groups to produce and…
YellowSpaces, a start-up launched by New York entrepreneur Constantin Manta, hopes to differentiate itself from a glut of Internet Yellow Pages and local search applications by keeping things clean, better engaging users, and better integrating mobile channels. The service has…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Digital Hollywood: Dumbing Down the Marketing Mix I’m just returning from the Digital Hollywood conference in Santa Monica where…
I’m just returning from the Digital Hollywood conference in Santa Monica where I moderated a session on online and mobile marketing analytics (fun stuff). The good news is that there was lots of excitement at the show surrounding evolving user…
Acquiring customers at an early age and getting them to use your services or products through their various life stages has been an appealing strategy for everything from autos to cigarettes to newspapers. Can it apply to online food ordering…
A couple of industry forecasts have been floating around lately. One that was working its way across the wires today got my attention. It suggests that the U.S. Yellow Pages market will contract by a mere 0.5 percent in 2009. This figure…
Don't take The Kelsey Group's word for the fact that more marketers are switching some of their advertising dollars into the Internet. Here's what eMarketer wrote a week ago. "In the wake of the global economic downturn, marketers worldwide are…
Canada's Yellow Pages Group reported fairly positive Q1 results today. From the earnings release: “For the first quarter, Adjusted Revenues in Directories increased by 4.7 percent to $354 million and Adjusted EBITDA grew 3.2 percent to $209.8 million. Excluding the…
Good news on structural assistance for small business -- two days in a row? Can this be? Yesterday, I reported on the possible thawing in the secondary market for a popular type of SBA loans to SMBs. Today, the news,…
Small business has suffered at least as much as large business in the great credit crunch. Recently, however, there are signs of improvement specifically in the credit market for small business, as reported in today’s Wall Street Journal. In the…
Jivox announced today that it will launch a new "publisher portal" that lets its publisher partners build a branded dashboard for launching and managing locally targeted video ad campaigns. From the release: The Jivox Publisher Portal enables publishers' sales and…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. IPhone Runs Away With JD Power Consumer Satisfaction Award The iPhone took top honors in JD Power's influential consumer…
Yes, Goats. From the Friday humor department, Google has decided to replace the hired lawn mowing at it's Mountain View Campus with goats. It will rent a herd of 200 goats from a company called California Herding (yes a company…
