We're doing a bunch of research on self-service advertising by talking to companies that provide various ad formats such as paid search and display. This is mostly in the online realm, but we're starting to see a move toward self…
Women have become a prime target for service referrals. The appeal of Angie’s List's premium gated community is largely oriented around them. Now ServiceMagic is ramping it up. The IAC company, which recently launched an ambitious TV campaign, has announced…
The conventional wisdom is that alternative weeklies have their best days behind them. But that’s clearly not the position of Village Voice Media, which owns 15 titles reaching about one-quarter of the 7.6 million alt weekly readers in the U.S.…
OK, I confess. I watched "30 Rock" last Thursday. About midway through the program, I caught a 30-second spot for ServiceMagic. This was the first network TV spot I've seen for ServiceMagic (although once I started looking around online, I…
The Walt Disney Co. runs a media research lab in Austin, Texas, for the Disney TV Group and ESPN as well as doing other consumer research. Peter Seymour, the unit's EVP of research and strategy, told The New York Times,…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Google Brings More Local to AdWords Google announced today a new feature in its AdWords search marketing product that…
ESPN, which revealed a plan this week to launch a series of local sports Web sites, may soon be contending with local CBS Sports sites as well. As reported by the Fang’s Bites blog, ESPN has registered at least 26…
Google announced today a new feature in its AdWords search marketing product that will let advertisers automatically list their address as part of their text ad. Known as "local extensions," it allows businesses to link their AdWords account to their…
Ambassador Media has filed a petition for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court of New York's Southern District. The publisher, which operates in the five boroughs of New York City and surrounding areas, published nine directory titles in 2008 with…
Digital marketing agency John Ryan conducted a study of attitudes toward digital signage among more than 60 leading European and South African banks. Eighty percent expect financial digital signage to be in wide use in the coming years. However, one of…
Google announced on its Mobile Blog that it will launch its mobile social tool Latitude on the iPhone. It took a little while to do this simply because it prioritized other mobile platforms that were better suited to the product…
AT&T Interactive today launched a beta version of YP.com, a Web site that won’t be heavily promoted but will add cutting-edge features to searches, such as expandable local maps in results, aggregated SMB content, and videos, coupons and other promotions.…
My colleague Michael Boland released a new Advisory today on The Kelsey Group forecast for Western Europe mobile search and display. The bottom line is that TKG analysts forecast mobile search ad revenues will grow at a compound annual growth rate of more…
More than half (56 percent) of Americans are connected to the Internet by some wireless means, according to the Pew Internet & American Life Project. While this wireless access primarily is on a Wi-Fi network with a laptop (39 percent),…
Today we released our Western Europe Mobile Search and Display forecast. This follows the February release of the U.S. mobile forecast, but takes a look at the collective mobile activity in France, Germany, Italy, Spain and the U.K. Specifically, it…
Yahoo is extending its local sales reach for its behavioral targeting-informed display ads, enlisting AT&T Interactive’s 5,000+ sales reps. They will begin selling the "APT" branded- display ads later this summer to local businesses in more than 300 categories, along…
Broadcasting and publishing outfit Meredith Corp. this week made a strategic investment in The Hyperfactory. The privately owned Hyperfactory provides mobile creative for a range of blue-chip clients like Coca-Cola, Disney and Kraft. Terms of the deal weren't disclosed but…
EveryCarListed.com, a 25-person car portal quietly acquired by Idearc Media in February, has formally rolled out its new look and feel. It includes an unprecedented effort to provide videos of every car on the site. The site currently has 2…
In today's eMarketer, the first story is titled "Interactive Marketers Lean on Search." The item reports that "digital advertising has been the bright spot in many ad spending forecasts, and that trend is slated to continue." The basis for the…
I'm not sure if this is brand new but it appears that YellowBot is the latest local search site to integrate an location auto-detect feature. We recently reported that Google Maps has done the same. This is now possible with…
