Canada’s YPG Makes Big Online Moves

New Yellow Pages Group (Canada) CMO Stephane Marceau, on the job since June, is beginning to make his mark, with two big online announcements this week. The combined moves suggest YPG is stepping up its efforts to generate more traffic…

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Yell.com to Launch Microsites

Marketing Week is reporting that Yell is launching 18 vertical microsites offering deep content on a particular area, including the law, gardening, automotive, plumbing and others. The content is from a mix of Web-based sources, including how-to articles from expert…

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Real-Time Search, Part II: Local

In the previous post, I promised to address the local angle of yesterday's blitz of search engine/social media deals. Many of the concepts apply to local: We've looked at a few examples in the past such as the efforts of…

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Real-Time Search: Now It’s On

Unless you've been hiding under a rock today, you've heard about the deal between Google and Twitter and that between Bing and Twitter and Facebook (I know, it's confusing). Essentially these deals boil down to Google and Bing getting access…

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Association Merger Agreement Finalized

The long-awaited merger agreement between the Yellow Pages Association (representing publishers) and the Association of Directory Marketing (representing Yellow Pages ad agencies, or CMRs) has been approved by the groups' respective boards. Now the deal faces membership approval, which appears…

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BIA/Kelsey Research: 9% of SMBs Using Twitter

A BIA/Kelsey press release today reveals data from Local Commerce Monitor, indicating that 9 percent of small businesses use Twitter to market themselves. Thirty-two percent of SMBs meanwhile intend to use social media in their marketing in the next 12…

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Apple Earnings Rise on Strong iPhone Sales

Apple announced fourth-quarter earnings today with profits of $1.67 billion ($1.82 per diluted share). This is up 47 percent year over year from $1.14 billion ($1.26 per share), beating analyst expectations of $1.60 per share. Much of this growth was…

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