Kenshoo Search is the third-generation end-to-end search marketing platform that was "built utilizing the quality management approach." Its USP is to enable marketers to optimize every aspect of their campaigns to achieve maximum ROI. At ILM:09, Sivan Metzger announced the…
Brian Buchwald, executive VP, local integrated media at NBC Universal, outlined how consumer preferences for local content are changing, along with the definition of local itself. Buchwald walked through NBC's view of how local is changing, and how NBC is…
AgendiZe has rolled out a third-party online scheduling and booking tool that allows publishers to sell SMBs booking and appointment capability via their IYP listing with a widget they can drop onto their own Web site or into an e-mail…
Today marks the last day that AOL will have a corporate connection to Time Warner, as the two companies officially separate on Dec. 10 and a new AOL emerges on the New York Stock Exchange as a separate company. Over…
Outside.in, the blogger and hyperlocal news site aggregator, has scored $7 million in a new round of financing that includes CNN -- a relationship that will involve a content tie and that echoes MSNBC.com's outright acquisition last summer of Everyblock.…
In addition to "real time search," discussed in the previous post, Google today announced new mobile products. These include improved voice search technology, product search, and a mobile visual search product called "Goggles." Google VP of Engineering Vic Gundotra prefaced…
Akesios is a U.K.-based firm that began as IT consultants for directory publishers. In September, the company launched a technology platform designed to help publishers quickly launch third-party online applications, and manage the performance of these applications through a single…
Google held one of its search events today at the Computer History Museum in Mountain View, California. The company's mission has always been to improve relevance (the basis for revenues via higher CTRs) and today's announcements boil down to recent…
Citysearch today became the first SMB site to integrate Twitter functionality into its claimed SMB profiles. The move complements earlier efforts to integrate the SMB profiles with Facebook and consumer social media options. Citysearch SVP of publishing Kara Nortman tells…
More than 73 hyperlocalites showed up at USC’s Annenberg School for Communications and Journalism last Friday Dec. 4 to discuss not only hyperlocal journalism but sustainable hyperlocal commerce as well. The meeting, “Entrepreneurship and the Community Web," was convened by…
The Huffington Post has branched out into local editions, and has just launched its fourth site: Los Angeles. Prior rollouts have occurred in Chicago, New York and Denver. Former ABC TV Correspondent Senior Editor Willow Bay is running the LA…
Discovery is the most important step of the sales process since it is when the customer gives the salesperson a roadmap that helps him or her clearly understand the best products to present. Rather than being overwhelmed by the number of…
We've written about augmented reality a few times but have mostly dismissed it as "blue sky." Though there's quite a long way for the technology and business models to go, it's still one of the cooler areas of mobile app…
Small businesses often buy online advertising or e-mail campaigns and then don’t know what else to do to capitalize on the effort. Maximizing online advertising for SMBs is the new orientation of Portland, Maine-based Local Thunder, a four-year-old services company…
Facebook has ended the classification of its members into regional networks (i.e., "Peter Krasilovsky, San Diego"). It cited the practice as being invasive to people’s privacy and obsolete besides, given its behind-the-scene geotargeting and demo-targeting capabilities. In an open letter…
UMass Dartmouth's Center for Marketing Research has released its annual study of social media marketing, showing that a whopping 91 percent of firms use at least one social media tool. This is up from 57 percent two years ago. One…
Technobabble is out with its annual ranking of analyst blogs. Given our off-center focus on local media, local services and mobile, we don't always fit in this world of high-tech bloggers. But we are really pleased to be cited as…
BIA/Kelsey's geotargeted display ad forecast was released today, projecting 16 percent annual growth from $897 million in 2008 to $1.9 billion in 2013. The geotargeted segment of the overall display ad market (banner advertising) will meanwhile grow from 10.2 percent…
The Australian telecom Telstra plans to take public and then sell off its stake in its SouFun operation in China, which is operated as part of its Sensis directories and search business. SouFun is China's largest real estate and home…
Does it make any sense to build a national chain of city sites by hiring local editors, one by one? The answer is a resolute “no,” according to Examiner.com CEO Rick Blair, who said he’d been there and done that…
