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LOCAL MEDIA WATCH. The Nexus of All Things Local

How Profitable is Your Digital Media Business?

  • January 21, 2015
  • Rick Ducey
  • Online/Interactive

Ever get that "grass is greener" feeling that your digital media competitors may have a leg up on you in how their organize and run their advertising operations? Here's a chance to find out how you compare. Operative is running…

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Mark Your Calendars: BIA/Kelsey NATIONAL, March 25-27, Dallas

  • January 21, 2015
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences, Facebook, Leading in Local: The National Impact, SMBs

It's here! We have just announced the agenda for BIA/Kelsey NATIONAL. which takes place March 25-27 in Dallas. The NATIONAL theme is especially important this year. Local technology and services have reached a level where they have fostered major relationships…

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Conference Video: Transforming the '1099 Economy,' Part II

  • January 21, 2015
  • Mike Boland
  • BIA/Kelsey NEXT, Conference Video, Conferences, Local On-Demand Economy, Mobile, Online/Interactive, Video Posts

On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we…

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Conference Video: Transforming the ‘1099 Economy,’ Part II

  • January 21, 2015
  • Mike Boland
  • BIA/Kelsey NEXT, Conference Video, Conferences, Local On-Demand Economy, Mobile, Online/Interactive, Video Posts

On demand local services (ODLS) a la Uber will not only bring buyer and seller together with leaner unit economics, but could also transform the way local services are marketed and fulfilled. This was the theme of a session we…

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Presentation: Where Are We in the Migration of Search to Discovery?

  • January 20, 2015
  • Mike Boland
  • Mobile, Mobile Payments

We continue to see a shift from active search to passive discovery as smartphone usage itself grows. That's especially true with local search, given that portability, location awareness and use case are more conducive to push-based content. The ways in…

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Multi-Location Advertising in the Mobile Age: A New BIA/Kelsey Insight Paper

  • January 20, 2015
  • Mike Boland
  • BIA/Kelsey NATIONAL, Conferences, Leading in Local: The National Impact, Mobile, SMBs

In local media and advertising, "National" is increasingly where it's at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs. This is…

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What's Behind Google's Domains Play?

  • January 19, 2015
  • Steve Marshall
  • Online/Interactive

"Google Domains" is now open for business. The search giant's decision to wade into the world of domains registration is a logical extension of its growing suite of business apps and services, many of which are focused on SMBs. Another…

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What’s Behind Google’s Domains Play?

  • January 19, 2015
  • Steve Marshall
  • Online/Interactive

"Google Domains" is now open for business. The search giant's decision to wade into the world of domains registration is a logical extension of its growing suite of business apps and services, many of which are focused on SMBs. Another…

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What's Relevant for Local at this Week's Consumer Electronics Show?

  • January 8, 2015
  • Rick Ducey
  • Online/Interactive

As this week's Consumer Electronic Show (CES) closes out tomorrow in Las Vegas, we've seen a blizzard of news, press releases and commentary inhabiting our inboxes and  news readers. It's a huge and diversified event with a lot happening. Here's…

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What’s Relevant for Local at this Week’s Consumer Electronics Show?

  • January 8, 2015
  • Rick Ducey
  • Online/Interactive

As this week's Consumer Electronic Show (CES) closes out tomorrow in Las Vegas, we've seen a blizzard of news, press releases and commentary inhabiting our inboxes and  news readers. It's a huge and diversified event with a lot happening. Here's…

Read More→

Invoca: Call Analytics Fix the 'Blind Spot' in Digital Marketing

  • January 7, 2015
  • Meshach Cisero
  • Call Monetization, Mobile

Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…

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Invoca: Call Analytics Fix the ‘Blind Spot’ in Digital Marketing

  • January 7, 2015
  • Meshach Cisero
  • Call Monetization, Mobile

Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…

Read More→

Conference Video: Transforming the "1099 Economy"

  • January 6, 2015
  • Mike Boland
  • Conference Video, Local On-Demand Economy, Mobile, Video Posts

The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO and local media veteran Chris Spanos at BIA/Kelsey's ILM conference…

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Conference Video: Transforming the “1099 Economy”

  • January 6, 2015
  • Mike Boland
  • Conference Video, Local On-Demand Economy, Mobile, Video Posts

The innovation we've seen with Uber, Airbnb and a few other standouts of the "sharing economy" are about to take over every local vertical. This was according to Urgent.ly CEO and local media veteran Chris Spanos at BIA/Kelsey's ILM conference…

Read More→

Insight Paper Sneak Peek: Building Optimal Digital Sales Teams

  • January 6, 2015
  • Charles Laughlin
  • Online/Interactive, Sales Best Practices, Traditional Media

Many traditional media companies struggle with how to build their digital sales organizations. Should they recruit a digital only sales force -- and if so, what are the pitfalls and best practices? If an organization chooses an integrated model --…

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2015 Mobile Predictions: The Director's Cut

  • January 5, 2015
  • Mike Boland
  • Forecasts, Local On-Demand Economy, Mobile

Like we do every year, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise.  Last month, we released a report that highlights picks across these coverage areas. For more color on the predictions that pertain…

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2015 Mobile Predictions: The Director’s Cut

  • January 5, 2015
  • Mike Boland
  • Forecasts, Local On-Demand Economy, Mobile

Like we do every year, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise.  Last month, we released a report that highlights picks across these coverage areas. For more color on the predictions that pertain…

Read More→

Expert Insights: Gregg Stewart on National Brands, Local Marketing

  • December 30, 2014
  • Peter Krasilovsky
  • BIA/Kelsey NATIONAL, Conferences

Advertising expert Gregg Stewart is the CEO of Third Act Marketing and co-chair of BIA/Kelsey's National event March 25-27 in Dallas. He has specialized in localizing national brands since 1985 and has previously served in leadership capacities at Wahlstrom, TMP…

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BIA/Kelsey's 2015 Analyst Predictions

  • December 19, 2014
  • Charles Laughlin
  • Mobile, Online/Interactive, Social

Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…

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BIA/Kelsey’s 2015 Analyst Predictions

  • December 19, 2014
  • Charles Laughlin
  • Mobile, Online/Interactive, Social

Every December, BIA/Kelsey analysts are challenged to make predictions for the coming year in their coverage areas (directories, mobile, sales, search, social, transactions & loyalty, video). This year's batch, BIA/Kelsey's 2015 Analyst Predictions came out last week on the eve of…

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