Local search based marketing specialist eLocal Listing today became the latest in a growing wave of companies to offer video advertising to SMBs. As pointed out in last week's post "Universal Search Paves the Way for Local Video," an opportunity…
Most of the discussion on local video advertising has happened around IYPs and local search sites such as Citysearch. This is certainly where most of the activity is taking place as these companies are taking the guesswork out of video…
The latest item in the torrent of video announcements coming out of the local search world is TurnHere's vendor relationship with Yellowpages.com, announced today. After partnering with a handful of national chains such as InterContinental Hotels to shoot localized ads…
Local and national video ad producer Spot Runner announced today that it will acquire video production network GlobeShooter. This will bring the company better scalability and capability to deploy up to 1,200 professional videographers to far-flung locales, and shoot video…
Canada's Yellow Pages Group announced today that it will launch enhanced business profiles on Yellowpages.ca this spring, offering video ads and photo galleries. This joins U.S. IYPs Yellowpages.com, Yellowbook, Superpages and a growing set of local search sites that will…
Gannett has named PointRoll chief Chris Saridakis as its new senior vice president-chief digital officer, reporting to longtime vet Jack Williams, who has been named president of the division. PointRoll is a rich media ad agency that Gannett purchased in…
CBS Radio will begin selling inventory for audio and video ads across all its stations in a three-year deal it has signed with New York City-based TargetSpot, an 18-person specialized agency run by Kanoodle vet Doug Perlson. Union Square Ventures’…
CBS Radio will begin selling inventory for audio and video ads across all its stations in a three-year deal it has signed with New York City-based TargetSpot, an 18-person specialized agency run by Kanoodle vet Doug Perlson. Union Square Ventures’…
There has been lots of talk about local merchant video ads this year, a trend pushed forward in the most meaningful way by Citysearch's May integration of video ads. We've also seen every major U.S. IYP do the same this…
One of the many reasons the Internet has bloomed in the U.S. is that the administration, under the leadership of Ira Magaziner, former head of U.S. Internet policy, allowed the World Wide Web to grow without putting unnecessary restrictions on…
As promised, today I had the chance to talk with Local.com's VP of bus dev and sales, Peter Hutto, who took time away from his vacation to provide some more color on yesterday's partnership with Citysearch. Hutto confirmed that the…
From the Stupid Fun on a Pre-holiday Friday department, here is a year-end-recap spoof from the folks at online video production studio JibJab. It takes some questionable jabs (SoCal fires), but also has lots of funny highlights from 2007 in…
Local.com announced today that it will pull in and display content from Citysearch in its local listings. This will enhance Local.com's own content and bring in more ad revenues from Citysearch advertisers. Citysearch will meanwhile get more distribution for its…
Last week the Swedish directory publisher Eniro announced that it has selected Stockholm-based Picsearch to power a video search feature on the eniro.se portal. Picsearch has an existing relationship with Eniro via its provision of a video search feature on…
WebVideoReport has started to put some numbers on the growing online video space. It joins GigaOm's NewTeeVee in exclusively covering this space, and has put out some interesting articles in the past few weeks. Choosing a Video Services Provider Web…
Radio has virtually been a non-starter for local online sales, but a new video initiative by Clear Channel Radio, the nation’s largest chain with stations in 80 U.S. markets, might ramp things up. The video initiative, using Denver Multimedia (DMM) as…
Eurekster is an interesting company in the general category of social search and discovery engines that provides a search widget (Swicki) for publishers to plant on their sites. Swickis essentially refine search results over time based on the search behavior…
Yellowpages.com President Charles Stubbs stressed the IYP opportunity with online video, call tracking, social media and IPTV during an SES Chicago appearance this week. Yellowpages.com is within striking distance to each of these, given the assets and initiatives of parent…
It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…
A major benefit associated with R.H. Donnelley's $345 million purchase of Business.com in July was getting Business.com founder Jake Winebaum. RHD needed an Internet change agent, and Winebaum clearly fit the bill after having played that role at Disney and…
