AgendiZe today announced it will launch an API for Yellow Pages publishers to enhance the videos they are shooting for small businesses, and hosting on their sites. The "video to action" API lets publishers create overlays for videos that bring…
Classifieds have made their way to video (See RealPeopleRealStuff). But how about video on mobile phones? That’s a new effort being tried out in Portugal, where high-speed 3G phones are prevalent, but less than 40 percent of the population has Internet…
Self-serve video ad provider Jivox announced a $10 million round today. We wrote about the company, which lets advertisers create short ads using stock video, a few months ago. It also distributes these ads through a publisher network, which has grown…
Among the developers of iPhone applications is The Associated Press. Featured during the relaunch of iPhone 2.0 today, AP’s Benjamin Moss, director of mobile products, said AP developed an iPhone app for its Mobile News Network in "just a few…
Two news items caught my eye today as they relate to our ongoing coverage of interactive product placement in various entertainment media. First, Sony has announced a deal that will bring in-game ads to PlayStation 3 games. It will work…
If Internet Yellow Pages can work together with search engines, it will be a major impetus to the growth in local online video advertising, contends Robyn Rose, VP of marketing for Superpages.com. Superpages has been an early mover with online…
Some industry bloggers like to throw “Google” in the title to get some attention. For me, it is “Hyperlocal.” And somewhere in the middle of any discussion of hyperlocal is Rob Curley. The hyperlocal maestro has taken his Web 2.0…
ABI just released a report that projects a billion Web video viewers by 2013. This is presumably a unique monthly viewer count, which makes it about a 4x to 5x increase over current levels. That's a lot of viewers, but…
Shopper publications attending the International Classified Media Association meeting in Brussels this week -- the vast majority from outside the U.S. -- are showing resilience against the challenges of the Internet, and looking at new models to sustain their existing…
AgendiZe announced today from the EADP conference in Spain that it will partner with Videoagency to power its video ads with call to action features. This brings AgendiZe's signature click-to-call and save and share features (profiled in a past post)…
Despite some traction by sites like Yelp -- OK, specifically Yelp -- the hybrid IYP/rating-and-review segment remains something of a question mark in the industry. It remains to be seen whether such sites can attract a large number of frequent…
Online video production company Spot Runner announced today that it has received $51 million from Legg Mason, Daily Mail and General Trust (DMGT), Grupo Televisa, and Groupe Arnault/LVMH. The company will use the funding to continue growing its capacity to…
Fox Interactive Media will launch a self service video ad tool, according to the company's stations group GM Ron Berryman. He announced the product, known as FIM AdStore, from the stage at DDL on Friday. This will be geared towards…
Wave V of The Kelsey Group’s annual consumer tracking survey, User View, was just completed in March. The survey asks online consumers about 30 questions, covering topics such as information sources used for local shopping, level of Internet usage and participation…
Mixpo today announced a new platform that brings together video production, editing and tracking/analytics. The production dashboard has drag and drop functionality for ad creative including existing still images and a library of stock footage, and Mixpo's signature call to…
MediaNews Group, the fourth largest newspaper publisher with titles such as The Denver Post and The San Jose Mercury News, has teamed up with TauMed to launch a video-centric health vertical. The vertical launches this month at four of MNG’s…
The market to produce, distribute and/or enhance small-business videos has intensified in recent months, as TurnHere, Denver MultiMedia, DMC, Spot Runner, Mixpo, BuzzSpot, EZ Show, Spotzer and others have competed (often via third-party Yellow Pages and city guides) to land…
Ripple is one of the early leaders in the nascent category of out-of-home advertising. For those unfamiliar, this is rich media advertising that is served with news, weather and sports, at places such as coffee shops and gas pumps. Most…
I recently had the chance to talk with Antoine Toffa, founder and CEO of online video platform VideoBloom. Toffa had previously founded Trip.com which was bought by Galileo in 2000 for $326 million and eventually rolled up into what is…
Following up on this morning's post, BuzzSpot has launched today as the first company that will take advantage of Google's new TV Ads product. The company is being launched by Steve Espinosa, eLocalListing director of product development. As an SEM/SEO…
