The online video space is crowded these days, so having a clear point of differentiation is critical. One of the more interesting players in this burgeoning field is Spotzer, which is trying to bridge the gap between quality content and…
Closely related to our recent ongoing coverage of Google's offline media efforts (TKG client Advisory released Friday as well), the company has signed a deal with NBC Universal to further push ad buying through its Google TV Ads platform. Google…
Local video production provider Mixpo today emboldened its pipeline into the elusive small-business marketplace by announcing four new channel partners. These include a number of traditional media channels that have online local search destinations, such as PegasusNews, SiliconValleyOnline and KGO…
In what amounts to another vote of confidence from business and financial communities for self-serve video ad production, StudioNow has received $2.38 million in private equity. Funding came from existing investor Claritas Capital plus Clayton Associates. This adds to the…
We've long known Google to be on a path toward facilitating media buys across a cluster of offline traditional media. A clearer glimpse into this vision was given yesterday by Meredith Papp, product marketing manager at Google, during TKG's session…
Today at SES Steve Espinosa, director of product development for eLocal Listing, stressed the importance of video to gain better search rankings and conversions in local search results. Specifically, SMB videos on eLocal Listing have seen a 3.34 X increase…
Freedom Interactive President Michael Mathieu is leaving to be CEO of YuMe Networks, which is sort of positioned as the “DoubleClick of video.” YuMe is a privately held company headquartered in Redwood City, California, and backed to the tune of…
Online menus are a good thing, and a number of companies, mostly regionally oriented, have tried to aggregate them and sell advertising and delivery services around them. I am a big user of MenuShark in my area.At least two companies…
WellcomeMat isn't the latest player to enter the SMB video space, but it is starting to get more attention as the medium itself picks up. As TurnHere, Mixpo and a few others do to varying degrees, the three-year-old company focuses mostly…
Today, TurnHere announced the appointment of Bud Rosenthal as CEO. Rosenthal previously held VP positions at Yahoo! Small Business Services and Real Networks' Rhapsody music division. He also founded BigStep and was most recently CEO of Bessemer Ventures-backed job board…
Scripps Network Digital's new real estate site, FrontDoor.com, has developed an impressive list of ways real estate pros can use video. Presenting at Inman's Real Estate Connect conference last week in San Francisco, VP Kelly Rourke said video is critical…
New media pioneer Deanna Brown, who is running Scripps Networks Digital after stints at CondeNet, AOL and Yahoo, told Inman Real Estate Connect attendees last week that their responsibility is to make sure real estate brokers are “on mobile, the…
Social media may not be worth much as an advertising medium right now, but it has become a critical part of real estate marketing, according to speakers at the Inman Real Estate Connect conference in San Francisco. “It is not…
Television is becoming more and more interactive, bringing us closer to a day when we'll have pull-based content and ad delivery. IPTV promises a lot here, by virtue of its IP-based architecture. But there are lots of other factors that…
Google CEO Eric Schmidt spoke out once again about the company's need to better monetize YouTube, during a call following the company's under-performing second-quarter earnings announcement. "I personally do not believe the perfect (YouTube) ad has been invented," he said,…
NBC Universal, along with Bain Capital and The Blackstone Group, has agreed to acquire The Weather Channel from Landmark Communications for a figure reported to be $3.5 billion. The deal is the first of several sell-offs for Landmark, which also hopes…
Related to the previous post, NewTeeVee asks whether YouTube is feeding creativity or killing it. Lots of examples are given of homemade videos that have made it big, and have fueled the growing online video culture in which we find…
If you haven't heard of YouKu, you're not totally alone. But the leading Chinese video site is proving itself worthy of broader attention. The site raised $40 million this week from new and existing investors including Brookside Capital Partners, Sutter…
Many market forecasts have attempted to size the U.S. online video market, which consists of ads that are tied to a growing subset of online music, sports and entertainment clips. These forecasts project the market will grow to between US$4…
Adfare has joined the growing list of companies looking to work with Internet Yellow Pages in order to tap the sizable opportunity of video-enabling their advertisers (3.2 million small and medium-sized businesses). But as Director of Business Development Frank Rocco…
