YouTube has just announced from the NewTeeVee Live show here in San Francisco that it will offer advertisers a new platform to place ads within video windows. These will take up 20 percent of the overall video window and will…
Yellowbook has released the latest television spot in its new series of ads featuring "futuristic" local search scenarios. These have started rolling out since the company's new logo and general re-branding effort. The latest ad has an additional online twist:…
After I declared my intention last week to go on an all-Hulu diet, it seems like news about the video site has been popping up everywhere. Maybe it's just my selective filter looking for affirmation. Today Saul Hansell writes…
Yellowbook announced today that it has formed a partnership with YouTube to use it as an auxiliary distribution source for the SMB videos it produces. This essentially gives it broader distribution beyond its own walls (Yellowbook.com). This is good for…
Presidential elections always represent sea changes in the use of marketing tools (including local marketing tools). The Internet is an increasingly big part of it. Mostly, it is used for raising money. This time around, it has also been exciting…
I didn't realize when I declared my scientific experiment to go on an all-Hulu diet this week that the site turns 1 today. It seems like yesterday that the site launched as a joint venture between News Corp. and NBC Universal…
I just paid a $300 cable bill (three months). This is partly because I’ve had little time for bills, but also because my monthly bill is over $100. That includes basic cable channels plus the $40 package that bundles HBO.…
EveryZing this week launched a new video player whose features carry the company's emphasis on video search engine optimization, searchability and good content indexing. Like many of the other video search companies that employ a combination of video indexing technologies,…
Google announced today that it will partner with Harris Corp. in order to tap into its television inventory. Harris has an existing network that places television ads where there is remnant inventory. According to the release: Using current traffic system…
We’re just about ready to go with Interactive Local Media 2008, which is Nov. 19-21 in Santa Clara, in the heart of Silicon Valley. It should be a very important, game-defining event -- and the first one for The Kelsey…
Getting people to submit reviews is hard. We’ve seen incentives such as $5 coffee cards (a lot), $10 gas cards and direct donations to charity (Insider Pages’ current model). People complain that reports that are stimulated by such efforts aren’t…
Today saw a couple of announcements in the local online video space: Spotzer has announced a deal with Hearst-owned White Directory Publishers that brings its ready-made video ad platform to the publisher's advertisers. Similar to its recent deal with MerchantCircle,…
Spotzer, an Amsterdam company selling a "ready to air" video solution for SMBs, has made clear it is serious about partnering with traditional media channels to brings its solution to small businesses. The company announced today that it has brought on…
There's not a lot of doubt we could see advertising slumps across different forms of media, if we haven't already. How will this affect video advertising -- especially video at the local level that we've seen pick up over the…
Earlier in the week, Jivox grew its publisher network where it distributes the self-serve videos that small-business advertisers create. Like a growing crop of local video producers, these are stock videos that are customized with text and logos. I just…
OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, California, next to San Jose. At the top of the list is Angie Hicks,…
Comcast, the nation’s largest cable TV company, is set to upsell its vast body of video advertisers via a new deal with Mixpo, the Seattle-based venture-backed company dedicated to making video "actionable" across multiple platforms. For Mixpo, the deal represents…
To follow up on the news item this morning that Spotzer has partnered with MerchantCircle, I was able to catch up with CEO Andy Klein here at the DMS conference. The deal will most notably bring ready-made video ads to…
Today sees a couple of more announcements in the local video space, both involving companies with a big presence here at The Kelsey Group's DMS conference. First off, local search platform provider Innovectra has partnered with Digital Media Communications to…
TKG's Directional Media Strategies conference kicked off this morning, and we'll blog most sessions here. There was an interesting session run by Michael Taylor throughout the morning to kick off our local sales training series. Direct local sales is a…
