McKinsey & Co. consultant Ali Keshavarz, speaking at the NAA Annual Convention in San Diego, said he believes newspapers can add 20 percent to their online revenues by pushing harder on small-business accounts. McKinsey has been working on an SMB…
At the end of the second day of Marketplaces 2009, my colleague Matt Booth made a statement and then asked a follow-up question. He said, "most of what I've been hearing from the podium is optimistic. Don't people realize that…
Online streaming video provider Ustream is making a stronger push into mobile. The recently released iPhone app we wrote about now has almost a million downloads. This isn't pure mobile television because it's pulling from Ustream's online feed (via Wi-Fi)…
Local Insight Media announced today that its subsidiary The Berry Co. (formerly an AT&T property) will expand its reseller agreement with AT&T's Yellowpages.com. Under the new terms, the number of markets in which Berry reps will carry YPC in the…
Netherlands-based Spotzer has launched its online video product in Sweden with partner Lokaldelen i Sverige AB, which is a local print and online directory player that competes with the market leader Eniro. Lokaldelen is a unit of European Directories, which is…
Operating on the assumption that most small businesses are either too impatient or don't have the expertise to understand usage reports, Jivox has launched “Video Engagement Scores.” The scores provide SMBs with feedback on a 0-100 basis, complete with red,…
Today's Wall Street Journal has an article titled, "Hotels Say, We're Businesses, Too." The article points out that "under the rules of the Government's Troubled Asset Relief Program companies are required to adopt policies on spending, private jets, events and…
Following the recent post about Kelsey Group appearances in SES conference videos, the latest one has been released. Jared Simon, TurnHere VP of corporate finance and business development, gives a quick interview on the way into our SES Chicago session…
Online video ad network Jivox today extended its ability to reach advertisers by launching an affiliate publisher program. This will give Web publishers a white-labeled version of its platform to offer their advertisers, including video ad creation and distribution. According…
Video creation platform provider Mixpo today announced partnerships with five local media organizations: NBC Local Media, Tribune, Freedom Communications, TownNews.com and Fisher Communications. The deal will equip each new partner with Mixpo's VideoAd platform, which will let advertisers create and…
The Search Engine Strategies conference series has set up a YouTube channel filled with short interviews that are done before and after sessions. They're typically good snack-sized videos that can give you a general sense of some of the biggest…
The name of the game in online video is integrating ads in ways that are unobtrusive and contextually relevant. These are simply rules we have to live by, as standards have been set for all online media -- even before…
A week after announcing being knighted as an AdWords reseller and working with Google to offer video ad creation to its advertisers, SpotMixer has been integrated directly into the Google TV ads dashboard. This will position it more directly…
SMB video ad creation company SpotMixer announced a partnership today with Google to push its videos into Google's content network, and TV Ads programs. This essentially makes SpotMixer a designated AdWords reseller and gives its advertisers the ability to push…
ComScore has released its Video Metrix data for November, showing a staggering 40 percent year-over-year increase in online video viewing (measured in time spent). Number of videos viewed also jumped 37 percent to 12.7 billion videos for the month. To…
As the year-end wrap-ups, top 10 lists, and ’08 retrospectives flood in, I noticed this item released last week from Pew (I was out last week). The part that stuck out is that the Internet has overtaken newspapers for the…
Local online video ad provider Jivox strengthened its ability to reach small-business video advertisers today by partnering with Examiner.com. The online news network will offer Jivox’s self-serve online video creation tool to its advertisers on a white-label basis. Jivox has…
I noticed today when watching a YouTube video that the viewing window has switched to a 16:9 aspect ratio. For videos in 4:3 ratio already on YouTube, they simply sit in the middle of the widescreen window (see example below).…
One of the prevalent themes at last week's ILM:08 conference was how the economic environment is forcing businesses of all sizes to pay closer attention to their advertising ROI. With that will come an acceleration of the existing trend toward…
Following up on last week's post about YouTube's launch of new overlay ads, I finally saw one today. I managed to get a quick screen shot before it disappeared (see below). It was an ad for Mystery Science Theater's Star…
