Pixelfish, armed with $3.5 million round of new capital raised since October, is evolving its model from a white-label provider of affordable SMB video to a destination site for SMB offers. Today, it announced that it has acquired Steve Espinosa’s…
One of the challenges presented by online video in the directory space is that the video content is often buried inside the IYP listing. This has always seemed like a suboptimal way to present valuable content in a format that…
With cable subscriptions declining and a host of nonlinear, IP-connected devices emerging to offer new, incremental revenue possibilities, the time has come for local TV to get serious about an OTT strategy. To capitalize on this opportunity at a market…
October U.S. online video rankings from comScore reaffirm an established trend: Watching video online is a social exercise. Fueled by YouTube's stranglehold on unique viewers, viewing sessions and minutes per viewer, Google posted dominant numbers, besting its closest competitor --…
In July, BIA/Kelsey projected that OTT homes -- or those services providing linear and nonlinear video services over third-party bandwidth to the TV -- will exceed cable homes by 2013. A February IMS Research report on "Internet Video to the…
The small-business market is always attractive to vendors in terms of volume, but many give up in frustration because of its fragmentation, low margins and high-service needs (and churn). Many of these vendors typically seek to move up the value…
Two freshly released viewer surveys underscore the fragmentation of the TV marketplace, the surging demand for online video and time shifting, and the changing consumer attitudes toward traditional, live television. The most recent Morpace Omnibus study reveals that while 52 percent of viewing is live…
Scanning the global Yellow Pages industry for noteworthy recent developments: Yell wants its customers to share videos of the "amazing things" that they can do with its economized Yellow Pages directory. The U.K.-based company calls this reformatting of its traditional…
AOL’s Patch gave a progress report today on its $50 million hyperlocal initiative. The site said it now has 100 hyperlocal sites, and will launch 400 more over the next six months. It also said it plans to hire at…
Even though Hulu CEO Jason Kilar calls his service "incremental and complementary" to cable, the online video hub's potential fall IPO is a testimony to the transition of TV across screens and the rapid growth of OTT (over-the-top) services. OTT delivers IP…
Some speculation (and new details) about Apple’s pending and well-expected reboot of Apple TV found its way last week into The New York Times just before the holiday break. My guess is that the new and obvious name will be…
Catching up on notable items in the local space over the past week, you may have heard that Yelp has partnered with TurnHere to exclusively offer video to its SMB advertisers. This will include a few different tiers of service…
Catching up on notable items in the local space over the past week, you may have heard that Yelp has partnered with TurnHere to exclusively offer video to its SMB advertisers. This will include a few different tiers of service…
DexOne has made online video a standard element of its Enhanced Pack online advertising bundle as a way to encourage wider adoption of online video, according a release issued today. "Online video advertising has become an increasingly important tool for…
The Dutch-based online video player Spotzer has taken what is has learned about efficient process management in video product and is applying it to the high volume production of Web sites. Spotzer, which is part owned by European Directories, is…
Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the…
EveryScape, a Massachusetts-based company that offers an immersive local search experience, has secured a new $6 million funding round. We see this as a sign of confidence that the model EveryScape is pursuing -- creating a virtual local search experience…
Schools aren’t always appreciated as the linchpin for new media adoption. But Apple successfully focused on the education market to gain a foothold. So did AOL. In our view, an understanding of new media adoption by schools is critical to…
The folks at Mixpo have posted some of the performance metrics they're seeing from their online video ad product. Just yesterday, we heard from Brownbook that listings containing video were showing 5x to 9x response rates (CTRs) over those that…
In February, Charles Laughlin and I toured western Europe to meet with interesting mobile and local search companies. One of the more memorable meetings was with Brownbook, the U.K.-based site that is lowering the barriers for SMBs to establish a…
