Google and AOL teamed up to commission a survey (n=2394) from TNS Media Intelligence, released today, that shows favorable user and advertiser metrics for online video. A few high-level data points are: -- 75 percent of users watch more online…
A session on online video this morning at the DDC conference explored some of the opportunities for directories to integrate video on their sites and video ad units in the toolbox of their sales reps. The thought is that this…
Tribune is eyeing the launch local editions of Varsity MyTeam in all its newspaper markets and perhaps the creation of a national high school sports database that would include non-Tribune papers, following the successful launch of the high school sports…
While I am in Reston, VA, attending Kelsey's Directory Driven Commerce conference, I thought it would be a good time to start talking about our next show, which I am co-producing: Interactive Local Media 2007. The show is being done…
One year ago, head of AT&T Directory Operations Dennis Payne (apropos to the previous post) mentioned during his DDC keynote address that AT&T would push hard on bringing directory listings to new formats, most notably IPTV. Then last march at…
ScanScout, a company we wrote about two weeks ago, announced a strategic investment from Time Warner today. After speaking with CEO Doug McFarland, here are three points that summarize TW's role. Strategic: It isn't fully determined yet, according to McFarland,…
It's been a while since we've written about IPTV because of the immediacy of other developing media and their impact on local. There are nonetheless some interesting local implications for IPTV (examined before), though they will take longer to have…
It's been a while since we've written about IPTV because of the immediacy of other developing media and their impact on local. There are nonetheless some interesting local implications for IPTV (examined before), though they will take longer to have…
Yellow Book announced today that it has launched an online video advertising trial. Here is a bit from the press release: The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum…
If we’ve learned anything in 10 years, it’s that building SME Web sites is one tough business. There’s huge churn and heavy competition. Increasingly, there is also more focus on SEO, SEM and promotions. And “easy” paths to riches via…
Video search and monetization has been a hot topic lately, following in the wake of the general hot topic of online video (as advertisers invariably follow the eyeballs). This was accelerated by YouTube's announcement last week that it will integrate…
YouTube has launched a new video ad format it has been testing for months (see past post). These ad units, known as inline ads, involve translucent windows that are overlaid on video content for about 10 seconds near the beginning…
There is no doubt that online video is blowing up. With increased online use and investment levels on the supply side, have come innovation and experimentation with respect to monetization opportunities, such as dynamically placed inline ads being developed by…
There is no question about it: Facebook is on a roll. Since it made the astute move to release its API for Web developers to create various widgets that will work on its network, scores have already been developed to…
The NewTeeVee blog reports on comments made by Susan Wojcicki, Google VP of product management, that the company is testing different forms of video advertising. As we have reported in the past, YouTube has already begun to experiment with the…
With the probable exception of Yelp, standalone review sites haven’t figured out a way to make money. In the past year, Insider Pages was sold off to Citysearch, and Judy’s Book, famously, changed its model to coupons. So why would…
Idearc's Superpages has launched a beta version of a video advertising product, the company announced today. Here is a copy of the announcement. Video has quickly emerged as an essential element for a fully functional local online product, even if…
Video ad insertion technology provider Adap.tv today received $10 million in series A funding from Redpoint Ventures and others. We've written about the company a few times in the past and are bullish on its dynamically placed inline video ads…
Starting this fall, Idearc Media’s Superpages may be accessed via instant messaging as a result of a new relationship with Multiplied Media, the Calgary-based provider of Poynt, a local search service that operates over IM. Multiplied Media was formerly known…
For the past couple of years, Quigo's contextual network product, AdSonar, has been a steady alternative to Google and Yahoo! for local media companies (as have competitors such as ContextWeb and FAST AdMomentum). The company currently has more than 200…
