Location based ad targeting, when done right, can achieve 2x-3x greater performance according to Verve Mobile president and GM Tom Kenney. We interviewed Tom and YP's VP of Digital Jeff Federman during our SMB Digital Marketing show last month (video…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
Yelp's SMB offerings can be summed up in three tiers according to BD lead Peter Curzon. We interviewed Peter on stage at our SMB Digital Marketing Conference in a session about "what works" in mobile for SMBs (video below). The…
The players may change but the game remains the same. That was one underlying theme the closing panel at our SMB digital marketing conference in New Orleans two weeks ago. "This is my first SMB-focused Kelsey show in five years,"…
Data, social media and simplicity: These are the things driving SMB digital marketing, according to the mid-conference takeaways of this week's Analyst roundtable. While in New Orleans last week for the SMB Digital Marketing conference, Charles Laughlin and I grabbed…
After an action packed week in New Orleans for our SMB Digital Marketing conference, the video footage is starting to roll in. The first item -- embedded below -- builds on an announcement made at the show from Agendize: It has…
The name of the game this week is gearing up for our big SMB Digital Marketing conference in New Orleans. I've been spending lots of time talking to speakers about what we'll discuss on stage -- which has mostly focused…
Cutting through all the Apple excitement, does Apple Pay have what it takes to finally gain the scale that other mobile payment technologies have failed to achieve? Despite Apple's halo effect my answer is no, at least in Apple Pay's…
What will apple announce next week? All eyes are on the tech giant as we get closer to its 9/09 press event. As we wrote last week, we'll probably see an iPhone 6 in larger sizes. Other Rumors point to…
Calls are the new click. That was one of the themes that emerged from the kickoff session I moderated at LeadsCon two weeks ago. As a lead form, calls were a common thread despite the range of formats being developed…
The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area. For example, what's driving the $4.5 billion spent annually on location targeted…
To bundle or not to bundle; that is the question we ask to kick off this week's analyst roundtable. Charles Laughlin, Abid Chaudhry and I discussed that and a few other topics from our respective coverage areas. The video is embedded…
Autos has traditionally been a leading category in mobile -- for consumer usage, ad dollars, and auto shopping apps. Cars.com (just acquired by Gannett) has been a leader, shifting focus largely to mobile in real life and in its iconic…
The latest edition of BIA/Kelsey's podcast series is brought to you by the letter Y. Yelp and YP both made notable moves this week, including earnings, product announcements and even some personnel news we uncovered. The streaming audio is embedded…
After Thinknear's Q2 Location Score Index, it recently followed up with the Location Score Tags it promised. We discussed the principles and drivers behind Location Scoring in a podcast last month (embedded below). The quick background on Location Scoring is…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we've grown to love on the desktop and bring them to the…
What are the top trends in location based mobile content and ads? I tackled this question last week during a presentation at Mobile Marketer's Mobile Research Summit in New York. You can see a recorded version of the presentation below (slides…
As Instagram finds ways to monetize and expand internationally, some smart players in the local media space are already learning how to use it as a marketing and "presence" tool for SMBs. We discussed with MomentFeed and Ghengis Grill in…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
