Google has been launching lots of products to carry its search dominance into a mobile world. Given that 4 out of 5 mobile minutes happen in-app, this sidesteps the very place where its dominance has been established: the browser. We…
The Local On-Demand Economy (LODE) will be all about transactions. The ease of transaction between buyer and seller will need to match the lowered-barriers and "immediacy" of the on-demand service and experience itself. Otherwise, LODE's promise won't be fulfilled. It's…
Though localized mobile marketing has been a topic with a certain degree of sex appeal over the past few years, most of it is decidedly unsexy. There's lots of nuts & bolts tactics for things like multi-location landing page strategies…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in…
Gone are the days of Page "likes" as a focal point for Facebook. It's all about building a marketing and commerce platform. This according to Facebook SMB director Jon Czaja, whom we invited to BIA/Kelsey NATIONAL to characterize Facebook's stance on…
Content and intelligence drive results in social media marketing according to SOCi founder and CEO Afif Khoury. He presented findings during a segment on social media at BIA/Kelsey NATIONAL (video below). This takes form in an actionable six-step process. Social…
Wearables, smart homes and trying not to be creepy... these were the topics of a fireside chat with PwC's Daniel Eckert. Stepping back from the day-to-day tactics of local content and ad delivery, we invited the big thinker to BIA/Kelsey…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in…
What are the top things you need to know about the exploding local on demand economy (LODE)? We tackled that question on Friday during a live analyst roundtable, and the video replay is embedded below. We touched on many LODE…
This post is the latest in a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in…
Stepping back from the day-to-day tactics of content and ad delivery, what are the macro trends driving tech & media worlds? This was a question we sought to answer at BIA/Kelsey NATIONAL by inviting big-thinker Daniel Eckert to Keynote (video…
The Local On-Demand Economy (LODE) continues to grow as both consumers and service providers drive it (sometimes literally). These supply and demand sides of LODE marketplaces are equally important and continue to grow in-step. For consumers, we're being conditioned to…
Despite all of the excitement around location based mobile advertising, the dirty little secret is that it's tempered by the accuracy of the location signal... which is often wildly inaccurate. Following our podcast with ThinNear founder and former CEO Eli…
What are the latest trends driving call monetization? Call volume from mobile search continues to ratchet up, and marketers continue to develop sophistication in driving and analyzing those calls. We unpacked this topic earlier today on a webinar hosted by…
Does my mobile location say that I'm in a Target store? Or am I in the parking lot? Or in the Starbucks within the Target? Or am I driving by at 60 mph? These details matter for contextual relevance in…
Local On-Demand Economy (LODE) apps were the largest recipient of VC funding in 2014. And it makes sense given the favorable unit economics that LODE services can accomplish, along with several other metrics that VCs tend to like. This was…
The Local On-Demand Economy (LODE) -- also known as the "uberfication of everything" -- is among the hottest topics in tech & media news. More important, and quantifiable, is that it's the greatest recipient of VC funding of the past…
This post is the first of a weekly series of excerpts from BIA/Kelsey's recent report on the Local On-Demand Economy (LODE). The series will lead up to BIA/Kelsey NOW, a conference on LODE that will take place June 12 in San Francisco. …
Location based mobile advertising accounts for about one third of overall U.S. mobile ad revenues, and quickly growing. In addition to the topic emerging in nearly every session at last week's BIA/Kelsey NATIONAL, we held two dedicated sessions to drill…
The age of big data is playing out in lots of ways. One of the opportune areas it's colliding with is call monetization. Call analytics providers like Marchex are planting this flag with analytics to derive meaning -- and thus…
