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Verticals

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AOL Local Vet Chris Spanos Launches Local Service for Seniors

  • September 21, 2010
  • Neal Polachek
  • Online/Interactive, Verticals

SeniorChecked.com, a Washington D.C.-area start-up targeting the $3 trillion elder-care market officially launched today. The company is working to develop SeniorChecked into a national symbol for seniors and their families to find trusted local service providers that are screened through…

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Zillow Earns First Profits; Ups Rascoff to CEO

  • September 14, 2010
  • Peter Krasilovsky
  • Online/Interactive, Verticals, Yahoo!

Zillow, after five years and $87 million raised, says it is now in the black for the first time, after focusing more on revenues. It also announced that Spencer Rascoff has been appointed CEO, replacing  Expedia Founder Rich Barton, who…

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Agendize Books Appointment With Weblocal.ca as Online Scheduling Partner

  • September 1, 2010
  • Jed Williams
  • Online/Interactive, Verticals

Online scheduling vendor Agendize has bolstered its fleet of local media partners through a deal with weblocal.ca, a leading Canadian local search site. Weblocal.ca will utilize Agendize's Online Scheduling as an implementable feature for clients that are using its business…

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Maxipage: Appointments as Foundation for SMB Marketing Services

  • August 25, 2010
  • Peter Krasilovsky
  • SMBs, Verticals, Yellow Pages, Internet

Appointments are seen as the next frontier of e-commerce and advertising, as online and mobile-centric consumers increasingly look for the immediacy of booking electronically. The appointment space is a competitive one, however, as several companies jump on the opportunity --…

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Oodle’s iPhone App: Mostly About the Camera

  • August 20, 2010
  • Peter Krasilovsky
  • Classifieds, Mobile, Verticals

Classifieds haven’t been especially enhanced by mobile apps -- although it is nice to have them on the go when shopping for a car or a house. But Oodle keeps pushing the envelope with its effort to bring the world…

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Gannett in Big Push for Online High School Sports

  • August 19, 2010
  • Peter Krasilovsky
  • News, online, Newspapers, Television, Local, Traditional Media, Verticals

High school sports have been the centerpiece of many hyperlocal efforts. They bring to the table highly passionate fans, families and players in the hard-to-reach 12- to 17-year-old demo. But the economics of school-by-school efforts don’t always work, whether for…

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G5 Search Marketing Secures $15 Million From Volition Capital

  • August 10, 2010
  • Jed Williams
  • Call Monetization, Funding, Online/Interactive, SEM, SMBs, Verticals

G5 Search Marketing is poised to further leverage its growth in several high-yield verticals after announcing a $15 million investment from Volition Capital to close out its first round of financing. CEO Dan Hobin told BIA/Kelsey that the company plans…

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Redbeacon Raises $7.4 Million; Interview With CEO Ethan Anderson

  • August 5, 2010
  • Peter Krasilovsky
  • Funding, Online/Interactive, Social, Verticals

Redbeacon, the six-person San Francisco-based service referral company, announced today that it has raised a heady $7.4 million in Series A financing from Mayfield Fund and Venrock. CEO and Cofounder Ethan Anderson tells us that the company needed such a…

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CampusLive Connects College Students to Local SMBs

  • August 5, 2010
  • Peter Krasilovsky
  • Verticals

College students are a rich market for local businesses in college towns. Indeed, advertising has become more important to local SMBs as colleges increasingly compete for the business and try to keep students (and their money) on campus. CampusLive, the…

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OpenTable Launches Group Buying Deals (Updated)

  • August 4, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Verticals

Restaurants are among the top categories for group buying deals. Now OpenTable, the restaurant reservations service, is getting in on the game. On its blog today, OpenTable announced that it is launching a weekly “Spotlight” offer that provides diners with…

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Vertical Customer Acquisition, Retention Is Focus of July 27 Webinar

  • July 22, 2010
  • Peter Krasilovsky
  • Classifieds, Conferences, Verticals

We're taking part in a good webinar next Tuesday at 10 a.m. Pacific dedicated to the acquisition and retention of vertical classified advertisers. The webinar is hosted by ATG, which provides a wide range of commerce tools for SMBs. I…

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Microsoft on Real Estate: 360-Degree Panorama Gives Way to ‘Photo Synth’

  • July 20, 2010
  • Peter Krasilovsky
  • Conferences, Microsoft, Verticals

The 360-degree views of real estate listings were remarkable for their time, but are giving way to new technology that lets users look at many things at once, says Microsoft Live Labs Technical Fellow Gary Flake, who was speaking last…

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Realtor.com: IPhone App Boosts Phone Calls to Realtors

  • July 19, 2010
  • Peter Krasilovsky
  • Conferences, Verticals

Realtor.com has gotten 1.3 million downloads of its iPhone app, which launched in January. “It is the fastest growing app in the category,” President Errol Samuelson told Inman Real Estate Connect attendees in San Francisco last week. “The content is…

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Redfin’s Glenn Kelman at Inman: 16 Markets by End of 2010

  • July 14, 2010
  • Peter Krasilovsky
  • Conferences, Verticals

Redfin CEO Glenn Kelman told Inman Real Estate Connect attendees in San Francisco yesterday that his “customer first” brokerage is likely to be in 16 markets by year-end 2010. The site is currently in 12 markets and employs 100 agents.…

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YPG’s Trader Acquires CanadianDriver.com

  • July 12, 2010
  • Neal Polachek
  • Verticals, Yellow Pages, Internet

YPG in Canada took yet another step outside its core Yellow Pages business this week with the acquisition of CanadianDriver.com, which will complement its Trader Corp. auto classifieds unit. CanadianDriver.com, which is dubbed "Canada's online auto magazine," is an 11-year-old…

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YPG's Trader Acquires CanadianDriver.com

  • July 12, 2010
  • Neal Polachek
  • Verticals, Yellow Pages, Internet

YPG in Canada took yet another step outside its core Yellow Pages business this week with the acquisition of CanadianDriver.com, which will complement its Trader Corp. auto classifieds unit. CanadianDriver.com, which is dubbed "Canada's online auto magazine," is an 11-year-old…

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Zillow Extends Ties With Yahoo Real Estate; Will Power Listings

  • July 9, 2010
  • Peter Krasilovsky
  • Ad Sales, Ad Sales, National, Classifieds, Verticals

Zillow announced today that it will power Yahoo’s “for sale” listings, in much the same way that Cars.com powers Yahoo’s new and used cars listings. Zillow typically carries 4 million-plus listings. The announcement spearheads a slew of online real estate…

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Social Features Boost Realestate.com.au Usage, Other Metrics

  • July 7, 2010
  • Peter Krasilovsky
  • Verticals

Realestate.com.au, the powerhouse Australian real estate vertical with more unique visitors than the next 19 competitors combined, has relaunched with a new social-oriented effort that also integrates more advanced search capabilities and personalization. The relaunch was done using a real…

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Google’s Purchase of ITA: New Focus on Vertical Metasearch?

  • July 2, 2010
  • Peter Krasilovsky
  • Shopping, online, Verticals

Google’s $700 million acquisition of ITA, a search leader in online flight reservations, doesn’t have a direct impact on local advertising and services. Its immediate impact is on rival metasearch-based travel solutions, especially Orbitz, which gets 40 percent of its…

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NY Magazine Uses Local Search to Extend Wedding Content Views, Other Verticals

  • June 17, 2010
  • Peter Krasilovsky
  • Ad Sales, Paid Search, Verticals

New York Connects, the local “content discovery” project launched late last year by New York Magazine and Clickable, has seen definite progress since its launch last December, according to NYmag.com General Manager Michael Silberman. Silberman spoke to us as part…

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