Groupon has been reaching deep into the verticals, first with home and garden, which launched a couple of weeks ago. Now it is testing real estate leads via a Chicago offer with Dream Town Realty. As first reported by Crain’s…
The French directory publisher PagesJaunes, looking to gain on France's rising real estate market, announced today its acquisition of A Vendre A Louer, a real estate advertising section from PriceMinister. PagesJaunes wants to rival SeLoger.com, the French leader in real…
The home and trade leads space was getting a lot of attention a year ago, with a number of social media driven leads companies hoping to cut in on longtime leaders such as ServiceMagic and Angie’s List. Among the contenders:…
Even as preprint circulars continue to account for a hefty chunk of newspaper revenues, the race to migrate these FSIs onto digital platforms that provide compelling shopping experiences and command premium CPMs is revving up. Associated Press will soon…
If you are a small business, what do you do after you run the daily deal? Or how do you run a daily deal-like promotion “safely,” without hurting your brand? These are the questions a number of start-ups have posed…
Canada's Yellow Media announced today that it has sold its Trader Corp. vertical media business to the private equity firm Apax Partners for C$745 million. The deal lets YPG focus on transforming its core directories business and the cash helps improve the…
Events and “recreational discovery” are being transformed by social media, as evidenced by the development of Eventbrite, a new ticketing platform, and Goby, which helps consumers find things to do, including travel. Eventbrite CEO Kevin Hartz noted that his company,…
Liveblogging the social events panel at ILM East. Kevin Hartz, the CEO and founder of Eventbrite, is speaking on how the ticket-selling service is riding social media to about $500,000,000 in ticket sales this year. Hartz starts with a slide…
Chuck Lee, AT&T's executive director of Internet Ad Solutions, has a casual yet matter-of-fact way of delivering messages that stick. Based on results from the recent Vertical Shopper Study that AT&T commissioned, his message to the ILM East audience was clear:…
In the diverse yet confusing local advertising ecosystem, the new mandate calls for media companies to engage local business clients with holistic solutions that engage their customers in new ways. Deals and mobile optimization have received the lion’s share of…
Eventbrite Director of Marketing Tamara Mendelsohn told us at SxSW Interactive that because "events are inherently social," the online events organizer and ticketing exchange in uniquely positioned to leverage social media to allow literally anyone to post and share events. But Mendelsohn's…
With 300,000 delivery and takeout restaurants in the U.S., the online food ordering space is definitely heating up, with New York Magazine’s MenuPages launching in many markets, and allmenus.com still playing (although with leadership changes). Now coming on strong is…
Cars still need to be sold by salespeople and that never changes. And most people still want to get on the phone to talk to their dealer. What does change is the ability to find cars on the Web, notes…
You've probably heard by now that AOL has continued its content acquisition streak by acquiring hyperlocal news and blogging network Outside.in. Outside.in will beef up Patch's hyperlocal content and also its team, as it continues the ambitious plan of cracking…
Reply.com has carved out a niche among online marketing companies by offering an auction marketplace for locally targeted consumer traffic for various verticals (home improvement, autos, real estate, insurance, etc.). Now, it is set on building a mobile strategy. The…
I recently had the opportunity to sit down with Graham Clarke, CEO of Dealicio, an offshoot of 53 Technology. Dealicio is a white-label platform enabling local media companies to launch, manage and advertise daily deals. Dealicio recognized the power of…
Google just launched Google Weddings. While it's possible this is just a 20 percent timer side-project, it's also possible this is a component of a Social/Local strategy. I am sure my fellow BIA/Kelsey-ites will be weighing in on this, but some…
"Write once, read everywhere” concepts are popular ones with so many platforms to serve. Agendize is probably the king of these for listings and appointments, serving more than 66 unique platforms. Localeze and Universal Business Listings are other key players…
Gannett announced during its earnings call yesterday that it is now producing 264 hyperlocal neighborhood sites in 10 markets. This includes the recent addition of 30 hyperlocal neighborhoods in Sacramento. The hyperlocal neighborhoods, produced in conjunction with DataSphere, have put…
Everyday Health, the health portal with 26 million unique visitors coming from its 25 brands, including Revolution Health, Mayo Clinic and Drugstore.com, is going local via Health Deals, a group buying site. The site will leverage the company’s extensive email…
