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Verticals

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Local Offer Network, Cardinal Health Partner for B2B Deals

  • October 12, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Verticals

As deals verticalize, we’re intrigued by opportunities for B2B plays. MarketSharing is offering deals tailored for SMBs (office cleaning discounts, office copier repair, etc.). Now, Cardinal Health, a Fortune 20 company, has launched a pilot with Local Offer Network to…

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Thrillist: 2.5 Million Users Via Combo of Editorial, Clothes and Deals

  • September 27, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Social, Verticals

At opposite corners of the niche universe, you have Thrillist for men and Comcast-owned Daily Candy for women. Both lifestyle products, founded as email newsletters/shopping guides, have jumped aboard the deals bandwagon, working with Group Commerce Inc. as their tech…

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DMS ’11: CEO Discusses How Golden Pages ‘Zapped’ Yellow Pages

  • September 21, 2011
  • Bobbi Loy Luster
  • DMS'11, Verticals, Yellow Pages, Internet, Yellow Pages, Print

Nir Lempert, CEO of Israel-based Golden Pages, discussed his company's transformation from print to a vertically focused media player. The key to transforming, Lempert said, has been about empowering consumers. And thus the advertisers and revenues have followed. In 2004…

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Google Buys Zagat: Reviews Platform Is the Focus

  • September 8, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Google, Verticals

Google’s march into local reached another milestone today with the acquisition of Zagat, a major international provider of high-end restaurant and lifestyle reviews in 100-plus cities. Zagat remains a major player in a reviews space it pioneered in 1979. In…

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Angie’s List Provides New Details in S-1; 820,000 Members

  • September 1, 2011
  • Peter Krasilovsky
  • Coupons/Deals, SMBs, Social, Verticals

Angie’s List issued an S-1 this week as it seeks to raise $75 million from an IPO. The S-1 is full of details about the 16-year-old service reviews company. Its massive, $60 million national ad campaign over the past 18…

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Espinosa’s New Project: ‘Appetizer,’ a Mobile App for Restaurants

  • August 23, 2011
  • Peter Krasilovsky
  • Mobile, Verticals

Fresh on the heels of the sale of Backyard, a local offers company to Pixelfish, entrepreneur Steve Espinosa has assembled a new team to develop “Appetizer,” a mobile-centric service that enables restaurants to offer instant deals via push notifications. Using…

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SinglePlatform Raises $3.25 Million for Online Restaurant Services

  • August 16, 2011
  • Peter Krasilovsky
  • Mobile, Online/Interactive, Social, Verticals

SinglePlatform, which places restaurant search info such as menus, specials and photos on search engines and social and mobile media, has raised $3.25 million. The new raise is led by DFJ Gotham Ventures with participation from New World Ventures, First…

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Vertical Focus: TakeLessons Raises $6 Million

  • August 9, 2011
  • Peter Krasilovsky
  • Shopping, online, SMBs, Verticals

Specialized verticals are a major part of the new marketplaces environment. One vertical we like is TeachStreet, a portal that helps consumers find teachers, and then helps sign them up and process payments. Along the same lines is TakeLessons, a…

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Thumbtack’s Heady Goal: To Build ‘The Largest’ Service Marketplace

  • July 26, 2011
  • Peter Krasilovsky
  • SMBs, Verticals

The new breed of lead providers for services appears to have slowed down. While Angie’s List is all over the air waves, building its consumer base for an expected IPO, and ServiceMagic is performing well for IAC, and expanding, not…

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The ‘Common Elements of Successful Promotions’

  • June 28, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Facebook, Online/Interactive, Verticals

We’ve been focused so much on deal a day that we sometimes forget it is just part of the mix when it comes to successful SMB promotions. Seth Gardenswartz of SpaBoom, a provider of promotion services for spas and restaurants,…

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Coupons.com Gets $200 Million; $100 Million Is for Tech, Staff Development

  • June 9, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Funding, Online/Interactive, Verticals

With Groupon going public, the promotions space is getting tremendously revved up. Hoping to get in on the action are promotional relatives of the deals space, including providers of grocery “cents off” coupons, retail weekly sales (circulars), retail rewards and…

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So — Do We Buy Shares in Groupon? 8 Big Qs

  • June 6, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Social, Verticals

So, do we buy shares in Groupon? We don’t provide investment advice, of course, but as we consider its prospects from a non-investment angle, we’ll be watching for answers to the following eight questions – none of which, unsurprisingly, is…

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NBC’s Sean Monzet: NBC O&O Sites Focus on Verticals, Social and Hyperlocal

  • June 2, 2011
  • Peter Krasilovsky
  • Online/Interactive, Social, Television, Local, Verticals

NBC’s local websites for its 10 owned and operated stations have effectively lowered the average age of users from 44 to 33, boosted the average time spent on site to 12 minutes, and grown its user base to 10 million…

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MerchantCircle Sold to Reply for $60 Million

  • May 26, 2011
  • Peter Krasilovsky
  • Online/Interactive, Verticals, Yellow Pages

Reply has acquired MerchantCircle for $60 million in cash and stock in a deal that makes a big bet on SMB, vertical and social marketing. The deal, which should be completed in Q3, brings MerchantCircle’s list of 1.6 million SMBs…

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MerchantCircle Adds Request for Quote

  • May 12, 2011
  • Peter Krasilovsky
  • lead generation, Verticals

MerchantCircle last week quietly added free Request for Quote services for its large base of 1.6 million local merchants, immediately sending out more than 180,000 quotes. The quotes are based on category and locale. Logistically, consumers who ask for quotes…

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MedCity Goes After Medical Hubs; Focus on News, City Guide

  • May 8, 2011
  • Peter Krasilovsky
  • City Guides, News, online, Verticals

Some cities have unique professional communities that make them a company town with its own media. Washington D.C., of course, is a government town, well served by Bonneville’s WFED-AM. Similarly Huntsville, Alabama, is a space town; Los Angeles is a…

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Travelers Get Best Local Daily Deals Via ‘GTrot Deals’

  • May 5, 2011
  • Peter Krasilovsky
  • Coupons/Deals, Verticals

Travel deals are hot. Social networks are hot. Group buying is hot. But when travelers go to a new city, they often don’t have the social networks and group buying to live the life…or at least the discounters life. Gtrot,…

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Local.com Buys Krillion; Will Integrate Retail Information

  • May 2, 2011
  • Peter Krasilovsky
  • Shopping, offline, Shopping, online, Verticals

Finally, we have the long awaited merger of a directory with a retail solution. Today, prior to its earnings call, Local.com announced it would integrate product and store availability into its growing suite of women-oriented services by acquiring Krillion.com. The…

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SeniorChecked Announces First Franchise Partnership

  • April 22, 2011
  • Elise Simmons
  • Online/Interactive, Verticals

SeniorChecked, a national network that aids seniors with choosing trustworthy local service providers, is partnering with FirstLight HomeCare, a national franchise that provides non-medical in-home care for seniors. We spoke with SeniorChecked CEO Chris Spanos about trends in the local…

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AdTech SF: Arianna Huffington All About Local

  • April 13, 2011
  • Mike Boland
  • Online/Interactive, Verticals

Today at the AdTech show in San Francisco, Ariana Huffington's opening keynote focused on local as the venue where the best of social media and new journalism meet. This comes at a time when social connections are the construct of…

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