Lawyers will be offered a chance to sign up for pay-per-call advertising via a new relationship formed between Ingenio, the pay-per-call company, and LexisNexis, the legal publisher. Advertisers on the newly created LexisNexis Martindale-Hubbell Attorney Match service will be offered…
Yahoo! last week said it is adding 700,000 listings to its real estate classifieds from Realogy, the real estate industry’s largest franchisor with brands such Century 21 (my wife's brokerage), Coldwell Banker, ERA and Sotheby’s International Realty. Realogy adds Yahoo!…
IAC is pushing extremely hard on real estate, where it sees synergistic developments from owning LendingTree (mortgage referrals), The Home Loan Center and RealEstate.com (Web lead generated brokerage services). Speaking at Inman’s Real Estate Connect conference last week in San…
Classified widget provider vFlyer has launched a low-cost Web site development and hosting product for real estate agents to post individual listings online. Like the rest of vFlyer's product line (explored here), this is a seller-centric tool that aims to…
When Zillow originally launched, it was seen in some circles as a liberator for consumers who had relied on the judgment of Realtors for too long. But CEO Rich Barton, speaking at Inman’s Real Estate Connect conference, said its mission…
Click-to-call technology provider eStara announced today that it will integrate a lead generation feature to its Click Suite for Local Search Platform, known as Form to Phone. This will be primarily geared toward auto dealers and third-party auto Web sites…
Hyper-local neighborhood search site StreetAdvisor launched a series of features today that aim to make it more social. The Australian start-up launched in March as a place to share and comment on all things to do with your neighborhood. Today's…
AOL reportedly beat out Microsoft and is paying $275 million for Tacoda, the behavioral targeting company that serves ads to 125 million people across 4,000 Web sites. Tacoda will likely be operated as a separate unit, complementing Advertising.com, AOL’s highly successful…
The National Hockey League and its 30 teams, unable to score exposure on major media networks, are going local and on demand, with extensive game, team and community programming being launched next season. The service, produced by NeuLion, a technology integrator…
Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a…
Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…
Krillion, the retail search engine optimizer whose motto is “find national brands, locally,” is now getting 65,000 unique visitors per month and more than 200,000 page views to its appliances, the first of many planned verticals. A second vertical, still…
Tribune Interactive has added Los Angeles to its list of Metromix city guides, which also include Chicago, Orlando and Baltimore. Next week, it will add New York City as well. Eventually, Tribune aims to have the Metromix brand in all…
Vehix.com CEO Derek Mattsson announced at the company's annual summit that, starting today, it will officially be known as just Vehix. This is meant to signify its directions into many delivery mechanisms in addition to online. This includes mobile and…
Starting this fall, Idearc Media’s Superpages may be accessed via instant messaging as a result of a new relationship with Multiplied Media, the Calgary-based provider of Poynt, a local search service that operates over IM. Multiplied Media was formerly known…
For the past couple of years, Quigo's contextual network product, AdSonar, has been a steady alternative to Google and Yahoo! for local media companies (as have competitors such as ContextWeb and FAST AdMomentum). The company currently has more than 200…
Summary Local and vertical online search company Marchex today announced the rather bold move of launching 100,000 local search sites. Yes, that's right, 100,000. The move represents the culmination of years of work in assembling a portfolio of URLs and…
Avvo CEO Mark Britton posted today on the Avvo blog about a change the site will make to its flagship rating system, which we wrote about here. The automatically generated rating system was getting questioned by many lawyers and users…
Summary Google has shown a clear interest in beefing up the content that is available to users in Google Local and Google Maps. A few months ago, it announced new features to its Local Business Center to allow businesses to…
Summary Comcast has begun to serve coverage of local events on its on-demand programming menu. This includes things such as high school sports, local parades and local interest news stories. This is an interesting move for Comcast, and one that…
