The brain drain to verticals continues. The latest executive to cross over is Anna Zornosa, who is joining Dealix as executive vice president and general manager. Dealix is Cobalt's provider of sales leads to auto dealers. Zornosa most recently ran…
MerchantCircle is claiming a registered base of 250,000 small businesses. That’s a lot -- a penetration of 4.8 percent of the 12 million U.S. businesses that advertise. It has also announced $10 million of new funding, adding the likes of…
MerchantCircle is claiming a registered base of 250,000 small businesses. That’s a lot -- a penetration of 4.8 percent of the 12 million U.S. businesses that advertise. It has also announced $10 million of new funding, adding the likes of…
Perhaps we have moved from a culture where small local publishers have gone from their own Web site to a blog to having a space on Facebook. That’s what Steve Gilberg at HappyHours.com has done. Steve -- the most knowledgeable…
At the Directory Driven Commerce conference we held in 2006, the theme was "Adapting to a Shifting Marketplace." In my opening remarks, I noted that Ford Motor Co. had been the second-largest automobile company in the world behind General Motors…
At the Directory Driven Commerce conference we held in 2006, the theme was "Adapting to a Shifting Marketplace." In my opening remarks, I noted that Ford Motor Co. had been the second-largest automobile company in the world behind General Motors…
Gannett is teaming with Tribune on a 50/50 basis to take the latter’s Metromix entertainment site national, and reach into the highly valued 21- to 24-year-old market that doesn’t typically use newspapers -- online or off. The JV plans to…
Gannett is teaming with Tribune on a 50/50 basis to take the latter’s Metromix entertainment site national, and reach into the highly valued 21- to 24-year-old market that doesn’t typically use newspapers -- online or off. The JV plans to…
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.…
When it comes to third-party local ad sales, apparently, more is the merrier -- especially with the powerful incentive of ReachLocal’s $300 million valuation. Yodle and Ambassador Internet are two of the more recent names to consider, on top of ReachLocal,…
Zillow announced this morning that it will integrate a new ad targeting feature known as HomeDirect, which will serve geographically, demographically and contextually relevant ads within individual home listings. This will come in three flavors; targeting individual homes that its…
When is a local Yellow Pages not a local Yellow Pages? When a global gift shopping catalog is part of the directory. Idearc Media has partnered with Shop Yellow, an online and print gift catalog company offering gift items for…
Mr. Local SEO Andrew Shotland writes today about vertically oriented Web site development and hosting products for small businesses. This is an interesting concept because it brings together two local trends we've written extensively about: Webification and verticalization. First, with…
Auto sites look to mobile apps to generate leads, drive people to dealerships and provide info to auto shoppers when they are "on the go." A panel during last week’s Automotive Internet Roundtable by J.D. Power in Las Vegas reasserted…
AutoNation, the nation’s largest automotive retailer, is set to push hard on providing Internet-based services and other Internet offerings, according to Gary Marcotte, senior VP of e-commerce, who was addressing the J.D. Power Automotive Internet Roundtable Oct. 17-19 in Las…
Several auto dealers at J.D. Power’s Automotive Internet Roundtable Oct. 17-19 in Las Vegas said they were bullish on using online and expect its share of their marketing budget to climb. They also expect online to lead them deeper into…
The sales rep recruiting game has just gotten a bit more crowded and a lot more competitive. As we have discussed at our conferences and in recent Kelsey Advisories, with the influx of new online directory players such as Citysearch,…
Under-served small communities are getting more attention. Companies like TownNews, Grayboxx and Topix have set out to focus on small town and exurban residents, and aggregating those local users for advertisers. As we wrote in April, Topix -- a 25-person company…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
Don't shoot me, but I've got to say: "search" is just the end result. The essential building block is "cataloging." To this end, David Weinberger (The Cluetrain Manifesto), has published “Everything is Miscellaneous.” It is the best book I’ve read…
