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Traditional Media

Home Z - Subcategories Traditional Media

How to Kill the Competition

  • July 19, 2007
  • John Kelsey
  • Ad Sales, Display Advertising, General Marketing, Online/Interactive, Traditional Media, Yellow Pages, Print

The New York Times (subscription req'd) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday's paper, Brad Stone wrote that falling advertising is "threatening…

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Concerns About Selective Technology

  • July 3, 2007
  • John Kelsey
  • Devices, News, online, Newspapers, Online/Interactive, Traditional Media, Yellow Pages, Print

New research from Edison Media shows that television (broadcast, cable, satellite, premium) and the Internet are the most essential media to respondents' lives in 2007. Both radio and newspapers declined between the current survey and one conducted in 2002. According…

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Comcast Goes Hyper-Local

  • June 12, 2007
  • Mike Boland
  • Hyper-Local, Online/Interactive, Television, Local, Traditional Media, Verticals, Video, online

Summary Comcast has begun to serve coverage of local events on its on-demand programming menu. This includes things such as high school sports, local parades and local interest news stories. This is an interesting move for Comcast, and one that…

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The Kelsey Take: Newspapers by the Numbers

  • June 1, 2007
  • Mike Boland
  • Classifieds, Newspapers, Online/Interactive, Traditional Media

Summary Earlier this week, the NAA released its Q1 figures for the financial performance of the newspaper industry. The numbers tell the same old story: Print ad revenues are down, while online revenues saw double-digit percentage growth (although still a…

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CBS Joins the Social Networking Scene

  • May 30, 2007
  • Mike Boland
  • Online/Interactive, Radio, Television, Local, Traditional Media

Summary CBS announced today that it has acquired London-based social networking site Last.fm for $280 million. The site claims about 15 million monthly users (4 million in the U.S.) and hangs its hat on music video distribution – thought to…

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Agencies Speak at Centro’s Local Publishers Summit

  • May 16, 2007
  • Peter Krasilovsky
  • Advertising Networks, Online/Interactive, Traditional Media

Agency reps appearing at Centro’s Local Media Publisher Summit in Chicago said they’re ready to work with local media publishers, but they’re looking for non-cookie-cutter approaches. They emphasized that they’re overwhelmed by manpower shortages and that it is generally easier…

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IBM: Through 2010, Traditional Media Dominates

  • April 23, 2007
  • Peter Krasilovsky
  • Online/Interactive, Traditional Media

It is not especially surprising, but media shift is being accelerated by new devices, expanding media channels, user-generated content and aggregation. IBM Global Business Services tries to make sense of all of it in a new report: "Navigating the Media…

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NAB ’07: Mulling Over TV Stations Role on the Web

  • April 18, 2007
  • Peter Krasilovsky
  • Conferences, Online/Interactive, Television, Local, Traditional Media, Video, online

For media "old-timers," the annual NAB show is synonymous for where-it-all-happens. Year after year, the masses of media professionals still come, with this year's edition attracting 108,000 people from around the world. I went yesterday, mostly to see how TV…

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Local 07: Veronis on Financial Outlook for Local

  • March 21, 2007
  • Peter Krasilovsky
  • Online/Interactive, Traditional Media, Video, online

Nick Veronis, managing director of Veronis Suhler Stevenson, says he doesn't see a "dollar for dollar" transfer between incumbent media in the local arena and their Internet offspring, but publishers are in a position to make money online. "The big…

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