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Yodle Releases First Ever "Small Business and Online Reviews Survey" Results

  • February 25, 2014
  • Meshach Cisero
  • BIA/Kelsey SMB, Online/Interactive, SMBs

Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be. Yodle, a leader in local online marketing,…

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Yodle Releases First Ever “Small Business and Online Reviews Survey” Results

  • February 25, 2014
  • Meshach Cisero
  • BIA/Kelsey SMB, Online/Interactive, SMBs

Small business owners have a love-hate relationship with online reviews. Reviews are a great way to get discovered online, yet anyone who has received a negative review knows how frustrating it can be. Yodle, a leader in local online marketing,…

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Marchex PSA: Small Businesses Lose Half a Billion Dollars Annually to Spam Calls

  • February 18, 2014
  • Mike Boland
  • Call Monetization, Online/Interactive, SMBs

Marchex has just released some intriguing stats that align with research we're currently conducting for call monetization. Specifically, the company reports that SMBs lose half a billion dollars annually to a seldom-discussed problem: spam calls. As Marchex's Ziad Ismail demonstrated…

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ForwardLine: Taking a Big Data Approach to SMB Marketing (and Capital)

  • February 18, 2014
  • Peter Krasilovsky
  • E-Commerce, Mobile, Online/Interactive, SMBs

Small business marketing management and back office operations haven't had much cross over. Perhaps Intuit has worked to marry them together; so have Microsoft and Web.com. Until recently, that was the extent of it. Now we're seeing a new batch…

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Social and Mobile Search Increasingly Important to Canadian Users According to DAC Group

  • February 13, 2014
  • Rebecca Weingartner
  • Mobile, Paid Search, Smartphones, SMBs, Social

According to DAC Group and Kantar's latest consumer search behavior study, mobile and social search are showing a progressive increase in adoption. Mobile devices are becoming vital to Canadian consumers when they are searching for local businesses. Brick and mortar…

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Twitter's Q4 2013 Earnings Call: Big Plans for User Engagement, No Plans for SMB Advertisers

  • February 6, 2014
  • Rebecca Weingartner
  • BIA/Kelsey SMB, Financial Results, Online/Interactive, SMBs, Social

"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…

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Twitter’s Q4 2013 Earnings Call: Big Plans for User Engagement, No Plans for SMB Advertisers

  • February 6, 2014
  • Rebecca Weingartner
  • BIA/Kelsey SMB, Financial Results, Online/Interactive, SMBs, Social

"A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone," says Dick Costolo, CEO of Twitter in yesterday's Q4 earnings call.…

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Satya Nadella: Our 'SMB' Ringer at Microsoft

  • February 4, 2014
  • Peter Krasilovsky
  • Conferences, SMBs

When a new leader is announced for the giant oceanliners in technology, we tend to sift through the tea leaves to see what kind of insights, perspective and focus they will bring via SMBs and local. Yahoo's Marissa Mayer, for…

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Satya Nadella: Our ‘SMB’ Ringer at Microsoft

  • February 4, 2014
  • Peter Krasilovsky
  • Conferences, SMBs

When a new leader is announced for the giant oceanliners in technology, we tend to sift through the tea leaves to see what kind of insights, perspective and focus they will bring via SMBs and local. Yahoo's Marissa Mayer, for…

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Facebook’s Q4 Big Wins: Mobile Ads and SMBs

  • January 30, 2014
  • Meshach Cisero
  • Facebook, Mobile, Online/Interactive, SMBs, Social

On yesterday's Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she's made repeatedly, "SMBs are the holy grail of online advertising and a segment that I've been particularly focused on throughout my career." She then noted that Facebook…

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BIA/Kelsey Mobile Outlook: 5 Predictions and a Wild Card

  • January 21, 2014
  • Mike Boland
  • Forecasts, Mobile, SMBs

Like we do every January, BIA/Kelsey analysts huddle to formulate predictions for the coming year in respective areas of domain expertise.  Earlier today, we released a report that highlights picks across local media coverage areas, and Thursday we'll do a…

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Picks & Predictions Preview: A BIA/Kelsey Analyst Roundtable

  • January 17, 2014
  • Charles Laughlin
  • Content marketing, Online/Interactive, SMBs, Social, Yellow Pages

This year is the year of many things. The year of attribution. The year of native advertising. The year that term "SMB" loses its meaning. The year that marks the tipping point in digital transformation. It's going to be a…

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Square’s Mobile Transactions Gives Company $5B Valuation

  • January 17, 2014
  • Meshach Cisero
  • Mobile, Online/Interactive, Smartphones, SMBs

Square's million share tender offer values the company at a whopping $5 billion and illustrates just how hot the mobile payments space has become. BIA/Kelsey's survey data certainly captures this momentum, showing that both consumers and small-businesses are embracing mobile…

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Constant Contact Launches Innovation Incubator

  • January 15, 2014
  • Rebecca Weingartner
  • Online/Interactive, SMBs

Innovation is a buzz word high on the radar of every technology company, and that includes those in the local online ecosystem. Constant Contact has a dedicated 15-member team working to foster innovation internally and is now expanding its initiative…

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Traditional Media Isn’t Dead Yet, Despite Increased Competition from Digital Media

  • January 10, 2014
  • Suzanne Ackley
  • Cable, Local Commerce Monitor, Newspapers, Radio, SMBs, Traditional Media

SMBs reported using an average of 7.6 different media to advertise or promote their businesses, according to BIA/Kelsey's Local Commerce Monitor, Wave 17™, down from 8.4 in Wave 16. 30% of the SMBs surveyed reported using broadcast and 57% use…

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Radius Intelligence Raises New $13 Million Round; Eyes D&B’s SMB Business

  • January 9, 2014
  • Peter Krasilovsky
  • Funding, Online/Interactive, SMBs

Watch out Dun & Bradstreet. Radius Intelligence is coming. Radius, a five year old, San Francisco-based firm formerly known as FWIX, is gunning for D&B's SMB data business by scraping the Web for insights into how users find and engage…

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Yodle Launches Centermark for National Local Entities

  • January 6, 2014
  • Peter Krasilovsky
  • Mobile, SEO, SMBs, Social

One of the hottest trends in local marketing is "National Local," which accounted for 32.1 percent or $42.5 billion of the $132.5 billion spent on local media advertising in 2012. BIA/Kelsey projects that national's share of local ad spending is…

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Going Mobile – Consumers vs. SMBs

  • January 3, 2014
  • Suzanne Ackley
  • Local Commerce Monitor, Mobile, Smartphones, SMBs

According to BIA/Kelsey's Consumer Commerce Monitor™ (CCM) survey, usage of digital media by consumers for local shopping is close to 100%, demonstrating how consumers "want" and "intend" to shop. Usage of smartphones and tablets for local shopping is important and…

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At Leading in Local: ILM 2013: Radio Living in Two Different Worlds

  • December 17, 2013
  • Meshach Cisero
  • Advertising Networks, BIA/Kelsey NEXT, Online/Interactive, Radio, SMBs, Traditional Media

  The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium form – from print to digital. The century old Radio…

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At Leading in Local: ILM 2013: Social-Local and the Science of Engagement

  • December 12, 2013
  • Charles Laughlin
  • BIA/Kelsey NEXT, Conferences, Online/Interactive, SMBs, Social

Small businesses are more interested in social today. The challenge is finding the right mix of content and advertising, do it yourself and managed service, that maximizes the opportunity for local businesses. A panel today at BIA/Kelsey's Leading in Local…

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