Local small-business advertising has been largely synonymous with Yellow Pages. But a compelling case for the rise of classified-and-vertical marketplaces is made by Oodle CEO Craig Donato. (It is a position that we obviously admire, having just launched our Marketplaces…
AnchorFree, an ad-supported Wi-Fi service, says it is seeking to add additional verticals to its hotel and coffee shop strongholds. The company, which has raised $6 million and already has 10,000 locations and 5.4 million user sessions a month, wants…
Radio has virtually been a non-starter for local online sales, but a new video initiative by Clear Channel Radio, the nation’s largest chain with stations in 80 U.S. markets, might ramp things up. The video initiative, using Denver Multimedia (DMM) as…
Auto dealers and real estate brokers (and agents) are increasingly contending with mission creep for their Web needs that require them to have two or more Web sites. Part of the problem is that they must conform to standardized requirements.…
MerchantCircle has apparently changed its tact for getting small businesses to sign up. In the past, there have been numerous reports that it autodialed SMBs and notified them they had to check out the company's Web site to see their "bad…
Google is simultaneously the most open and most shut business I can think of. On one hand, it is amazingly transparent. You walk around the two campuses in Mountain View and you can walk right by Larry and Sergey's offices.…
It is hard for me to comprehend, but we are finally finished with ILM:07. We were grateful to have had 650 interesting and enthusiastic attendees from all over the world, 72 stimulating speakers, a full load of sponsors and an…
A major benefit associated with R.H. Donnelley's $345 million purchase of Business.com in July was getting Business.com founder Jake Winebaum. RHD needed an Internet change agent, and Winebaum clearly fit the bill after having played that role at Disney and…
Video production and uploads have become standard upsells for Internet Yellow Pages, local portals and sales organizations in the age of YouTube. But once a business has a video, what does it really do with it? How does it drive…
Interactive Local Media: 07 is ready to roll Nov. 28-30 in L.A. That’s next Wednesday through Friday! The show, which is being produced in partnership with SES Local, has attendees from all over the world. One exec told me he…
Freedom Interactive President Michael Mathieu told attendees of Piper Jaffray's Global Internet Summit last week in Laguna Beach, California, that his sales teams are focusing on selling a broad array of local marketing products to medium-sized businesses (i.e., a notch…
Closing remarks at the Warrillow Conference in Toronto this week confirmed major opportunities for business-to-business platforms in Canada. Major Canadian national brands that target the 2.3 million small businesses in Canada plan on increasing their online media budgets in 2008.…
Closing remarks at the Warrillow Conference in Toronto this week confirmed major opportunities for business-to-business platforms in Canada. Major Canadian national brands that target the 2.3 million small businesses in Canada plan on increasing their online media budgets in 2008.…
I attended Warrillow & Co.'s Canadian conference in Toronto this morning where more than a hundred eager marketing managers gathered to hear about the latest trends in reaching the 2.3 million small businesses in Canada. John Warrillow’s opening presentation referenced…
MerchantCircle is claiming a registered base of 250,000 small businesses. That’s a lot -- a penetration of 4.8 percent of the 12 million U.S. businesses that advertise. It has also announced $10 million of new funding, adding the likes of…
MerchantCircle is claiming a registered base of 250,000 small businesses. That’s a lot -- a penetration of 4.8 percent of the 12 million U.S. businesses that advertise. It has also announced $10 million of new funding, adding the likes of…
The numbers are looking very, very good for the Interactive Local Media:07 conference in L.A. Nov. 28-30. Internally, we think this one is a record breaker. Register and book the hotel while you can. The latter tends to sell out.…
When it comes to third-party local ad sales, apparently, more is the merrier -- especially with the powerful incentive of ReachLocal’s $300 million valuation. Yodle and Ambassador Internet are two of the more recent names to consider, on top of ReachLocal,…
Canada's Yellow Pages Group announced this morning that it will expand its relationship with Google to become the first Canadian-based reseller of Google AdWords. This is a significant escalation of YPG's relationship with Google, which basically involved sharing content with…
ReachLocal, a provider of local online marketing solutions for SMBs, has raised $55.2 million in new financing. This is on top of the $12.7 million it has raised since its founding in 2004. The new funds give ReachLocal an estimated…
