Sebastien Provencher introduced the EADP audience in Mallorca, Spain, to the concept of conversational commerce. Praized Media's latest product, Needium, mines local Tweets to uncover intent whether it is intentional or unintentional. Provencher offered the example of a series of…
The EADP conference in Mallorca was treated to the insights and good humor of Yellow Pages Group Canada's Matthieu Houle and the company's very funny ad campaign. Mobile, Houle said, gives directories the appeal local advertisers are looking for. His…
Mentions, reviews, blog comments, tweets, posts and now check-ins. It's enough digital noise to lead local business owners to throw their hands up in despair. As Internet fragmentation accelerates, a host of reputation management providers have carved out an important…
ReachLocal announced Wednesday that it entered a strategic alliance with SureFire Search, a New Zealand marketing agency that works with small and medium-sized businesses. The move will expand ReachLocal's global presence, which includes online ad campaigns in the United Kingdom,…
Chuck Lee, AT&T's executive director of Internet Ad Solutions, has a casual yet matter-of-fact way of delivering messages that stick. Based on results from the recent Vertical Shopper Study that AT&T commissioned, his message to the ILM East audience was clear:…
Last year, a deal-a-day panel at SxSW Interactive might have been relegated to a satellite campus (read: off-the-beaten-path Austin hotel). Two years ago, it may not have existed at all. But in 2011, group buying is a $1.2 billion market…
SMB reseller WebVisible went through difficult changes last year, downsizing from 320 to 130 employees and retreating from an ambitious direct marketing program. But it has kept core partners intact; key members of the CEO's installed executive team have stayed…
Thanks to the 600+ who registered for yesterday's webinar on the launch of BIA/Kelsey's Social Local Media advisory service. And even bigger props for the nearly 50 questions and comments that poured in. Our pledge to you: We will address them…
The "getting social" challenges for local businesses are simple to understand, yet hard to address: taxed time, strained resources, lack of platform awareness, tactical needs, fuzzy measurement tools and more. Postling doesn't propose to solve all of them, but it…
What do you do to keep your customer after your deal of the day runs? That’s a big question for tens of thousands of SMBs -- many of which have used deal a day as a loss leader and have…
Angie's List, Kudzu and The Washington Post's new ServiceAlley are providing group buying promotions for home and trade services. But is group buying the right paradigm for home and trade services? Regional Help Wanted Cofounder Eric Straus says no. Instead,…
Today I am excited to announce that BIA/Kelsey has greatly enhanced its focus on social media to include dedicated coverage on our Local Media Watch blog and a new Continuous Advisory Service called Social Local Media. BIA/Kelsey Analyst Jed Williams…
Facebook created quite a stir (again) with the recent projection that its global revenues could surpass $4 billion in 2011 ... the majority coming from small businesses that are self serving. Now Twitter is abuzz, as eMarketer predicts that top-line income will triple…
In his keynote address at DMS ’10, Yext CEO Howard Lerman pointed to the imminent release of a tags product in response to Google Tags and emphasized that tags could grow into the standard local advertising unit. Sure enough, the…
Groupon's smashing success has spawned hundreds of clones and, given its relatively simple technology and the absence of entry barriers, buoyed those imitators that they too may strike it rich in social commerce. Wildfire Promotion Builder comes at it from a different angle.…
In case you haven’t noticed, eBay has been ramping up a local strategy in the past few months via the integration of all its vertical properties with its home site, the $75 million purchase of Milo.com, and today, a $200…
With destination sites, white-label providers and aggregators all crowding into the deal-a-day space, the struggle to differentiate and scale is complex. DealOn, which operates its own group buying sites in 16 markets and also offers white-label branding, thinks it has…
Carter Maslan, Google product director for local search, took the stage during last week's ILM:10 conference to track and extrapolate the advancement of online local media. The aha moment for Maslan was when he was at Microsoft and his friend…
The ILM:10 conference in Santa Clara ended with what is arguably the most important topic of the conference. How can businesses take all of the incredible users experiences emerging in local and social media and convert them into SMB sales?…
Panelists on the Home and Trade Revolution panel this afternoon echoed the sentiments BIA/Kelsey CEO Neal Polachek expressed during his opening presentation yesterday about the importance of trust. Increasingly, this level of trust is achieved through the process of service…
