CBS Radio will begin selling inventory for audio and video ads across all its stations in a three-year deal it has signed with New York City-based TargetSpot, an 18-person specialized agency run by Kanoodle vet Doug Perlson. Union Square Ventures’…
Executive Interview: The Leading Edge: Auto Advertising in Transition had very much the same ring to it as yesterday's session on real estate in transition. At The Kelsey Group's ILM:07 event, the final panel each day was on two of…
Last week Bebo, the global social network, announced its new OpenMedia platform partnerships. The network has partnered with major media brands to deliver premium content to its 40 million users. Partnerships include CBS, MTV Networks, ESPN, the BBC, Channel Four,…
Summary EBay announced today that it will begin working with radio ad start-up Bid4Spots. The deal will bring Bid4Spots' auction-based radio ad sales capability to eBay's Media Marketplace. This represents a growing direction for eBay to broker ads to cable…
Summary CBS announced today that it has acquired London-based social networking site Last.fm for $280 million. The site claims about 15 million monthly users (4 million in the U.S.) and hangs its hat on music video distribution – thought to…
A new ad serving technology for Internet broadcasters launched this week with funding from Union Square Ventures, CBS Radio and Oddcast. Known as TargetSpot, the technology will allow advertisers to create buy and place their own advertising in online streaming…
A new Interactive Local Media Advisory looks at Google’s moves over the past week to continue its march toward becoming a one-stop shop advertising powerhouse across all media. They include of course the massive DoubleClick acquisition and the deal with…
Google and Clear Channel Communications will announce a partnership today whereby the search company will sell 5 percent of the radio group's inventory in 100 top U.S. markets. The agreement covers roughly 675 Clear Channel stations. Terms of the deal,…
Google is pushing hard to jumpstart its radio ad business, leveraging its $1.245 billion acquisition of the DMarc rep business in 2005. The search leader says it is working with 900 stations in 200 markets. But so far, according to…
Pushing hard on "multimedia" capabilities to sell national ads on 1,200 local radio, TV and newspaper Web sites, Media Span and Broadcast Interactive Media mostly known as Web enablers and sales consultants are teaming up to provide a…
