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Yellow Pages, Print

Home Z - Subcategories Yellow Pages, Print

RHD Posts Ad Sales Gain, Gloomier Outlook for 2008, Winebaum Steps Down

  • February 28, 2008
  • Charles Laughlin
  • Online/Interactive, RH Donnelley, Yellow Pages, Yellow Pages, Print

I've taken a quick look at the R.H. Donnelley earnings release before the company's much-anticipated earnings call this morning. Here are a few quick highlights: The company posted ad sales of US$2,743 million, an increase of 0.4 percent. Net revenues…

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The Power of Public Relations for Yellow Pages

  • February 27, 2008
  • John Kelsey
  • Online/Interactive, Traditional Media, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print

As I noted in a blog about The Kelsey Group's Local Online Media event in London last week, analysts, speakers and the audience were positively upbeat about the Yellow Pages business. The feeling by all was that the stock market…

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Mueller to Leave Idearc CEO Post — Cites Health Concerns

  • February 27, 2008
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

Idearc has announced CEO John Mueller will resign after just eight days on the job, citing "unforeseen health reasons." Mueller, who was previously Idearc's chairman, had replaced Kathy Harless, who was removed following a sharp decline in the company's value.…

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YPA Data Show Stable Print, Growing IYP Usage

  • February 26, 2008
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

The Yellow Pages Association released new usage data showing that U.S. print directory usage was stable in 2007 at 13.4 billion print lookups, while online directory references climbed 15 percent, from 3.3 billion searches in 2006 to 3.8 billion in 2007.…

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Sensis Shows Signs of Print Turnaround

  • February 26, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

Sensis, Australia's largest directory publisher, recently released first-half results from its 2007-2008 financial year (ending June 30), which show solid growth of its print products. White Pages in particular grew 9.9 percent in the first half, an improvement over its 8.1…

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YPG Fills a Gap With Acquisition

  • February 21, 2008
  • Charles Laughlin
  • International Markets, Mergers & Acquisitions, Online/Interactive, Yellow Pages, Yellow Pages, Print

Yellow Pages Group in Canada made another small step toward complete coverage of the Canadian directory market by acquiring the directory business from TBayTel, a leading telecommunications company in Thunder Bay and Northern Ontario. This means YPG will now be…

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Leadership Changes in Yellow Pages

  • February 19, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

Idearc Media announced today that Kathy Harless has been replaced as CEO of the directory publisher by board chairman John Mueller, a former CEO of Cincinnati Bell Yellow Pages and Valor Communications. Harless' departure follows a substantial decline in the…

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Local Search in London: Andrew Day Evangelizes Online

  • February 19, 2008
  • Mike Boland
  • Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

Andrew Day, CEO of European directory publisher Truvo (formerly World Directories), took the stage with Charles Laughlin yesterday at TKG's one-day local search summit in London. His message can be summed up in one sound byte that was repeated a…

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The Innovators’ Dilemma Redux

  • February 14, 2008
  • John Kelsey
  • Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

Not so many years ago, major Yellow Pages publishers in developed countries reported revenue and earnings growth (or occasionally declines) that were generally very consistent. The advent of serious competition in several markets has had somewhat of an impact on…

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YPG Cool on U.S. Acquisitions

  • February 13, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print

On the Yellow Pages Group (Canada) fourth-quarter earnings call today, CEO Marc Tellier was asked whether YPG had any interest in making acquisitions in the United States. The question was prompted by the steep sell-offs last week of Idearc Media, R.H.…

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Reality Check on Yellow Pages

  • February 8, 2008
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

The sell-off of directory stocks that reached a crescendo yesterday is continuing today, with Idearc, R.H. Donnelley and Yell being hit the hardest. Each of the three has been downgraded by leading banks and has lost a substantial amount of its value.…

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Bleak Day for Yellow Pages Stocks

  • February 7, 2008
  • Charles Laughlin
  • International Markets, Online/Interactive, RH Donnelley, Yellow Pages, Internet, Yellow Pages, Print

Thursday was a very rough day for publicly traded directory companies. With Idearc and Yell announcing results that show more weakness in print directories, the two companies' shares moved sharply downward. As of this writing Thursday afternoon, Idearc shares had lost…

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Local Insight Plucks Berry From AT&T

  • February 4, 2008
  • Michael Taylor
  • Ad Sales, AT&T, International Markets, Mergers & Acquisitions, Online/Interactive, Yellow Pages, Yellow Pages, Print

Local Insight Regatta Holdings and AT&T announced the acquisition of L.M. Berry's Independent Line of Business unit. Terms of the agreement were not disclosed. According to the press release: The transaction will combine two industry-leading organizations responsible for selling, producing…

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The Yellow Pages ‘Keyword’ Version

  • January 31, 2008
  • Michael Taylor
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Print

I read with interest a recent post by Jennifer Osborne on Search Engine People regarding how Millennials fundamentally search for products and services differently as compared with those 30 years old and older. One of the fundamental differences Osborne points out: Millennial Brains…

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Fresh Produce or Google?

  • January 30, 2008
  • John Kelsey
  • Conferences, Contextual Advertising, Online/Interactive, Paid Search, Traditional Media, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Quick, what industry gets the highest customer service quality ratings from U.S. adult consumers, according to an August 2007 Harris Interactive poll? No. 1 is supermarkets with 92 percent giving them a good rating, No. 2 is online search engines (84…

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More Retailers Lack Brick-and-Mortar Locations

  • January 30, 2008
  • Michael Taylor
  • Ad Sales, International Markets, Online/Interactive, SMBs, Yellow Pages, European, Yellow Pages, Print

According to a recent Direct Marketing Association survey, “The absence of a brick-and-mortar store is becoming prevalent among retailers, since 41 percent of survey respondents don't have a physical store.” This is quite a surprising finding and certainly has significant ramifications…

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AT&T Yellow Pages to Go Its Own Way on Usage Research

  • January 25, 2008
  • Charles Laughlin
  • AT&T, Online/Interactive, Yellow Pages, Print

AT&T Yellow Pages announced a new research strategy yesterday that includes a phase-out of its participation in the current industry syndicated usage program, though the publisher will continue to follow a syndicated methodology and make results available. AT&T will continue…

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New U.K. Research on Directory Usage Fans Opt-Out Chatter

  • January 23, 2008
  • Charles Laughlin
  • City Guides, Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

A new study in the United Kingdom, commissioned by welovelocal.com, a U.K.-based online local site competing against directory publishers, has found that 35 percent of British consumers no longer want to receive print directories, and choose the Internet to look…

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Quebecor World Declares Bankruptcy

  • January 23, 2008
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Print

The Canadian printing company Quebecor World has filed for bankruptcy protection and secured US$1 billion in emergency financing. Quebecor's predicament reflects some of the stresses taking place in traditional print media, which will only get worse in the next year…

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PagesJaunes Takes Huge Online Risk

  • January 15, 2008
  • Michael Taylor
  • Ad Sales, Google, International Markets, News, online, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Print

Pagesjaunes France has announced it will take a dramatic pricing approach in its largest urban markets where it will cut print costs by 20 percent while raising online costs on average by 50 percent. The goal of the pricing program…

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