With growing interest in online video and the lack of available inventory, advertisers are scrambling to find new outlets for their online advertising dollars. According to a recent Advertising Age article: "It's certainly not lack of interest from advertisers, who…
Canada's Yellow Pages Group announced today that it has acquired Aliant ActiMedia, a small directory publisher in the Maritime provinces. YPG held a minority position in the publisher, though the telecom Bell Aliant owned 87 percent of the publishing operation.…
In a recent Colorado Springs Gazette article, Dex Media announced a rather significant page-count growth in its Colorado Springs directory. While many question the viability of print Yellow Pages, particularly in a tech-savvy market like Colorado Springs, achieving page-count growth…
Canpages, the energized Hicks Muse-owned rival to YPG, has rolled out revised versions of its print Yellow Pages along with a unified brand and a dramatic new Web site, which officially launches at the end of next week. The new…
A few interesting pieces of news came out of the Yellow Pages world today: Telstra has bailed out of the bidding for Telecom New Zealand's Yellow Pages Group. This comes as no surprise, as intense bidding has pushed the…
Idearc held its coming-out party today. President and CEO Kathy Harless sounded positively giddy: "This is an exciting day for us. We're off to a strong start as a publicly traded company. We have an established, value-generating portfolio, a resilient…
Social media has been gaining steam over the past three years with advertisers large and small trying to find ways to harness and use popular social media sites to their advantage. Noticeably absent from the gathering has been the Yellow…
I've seen several announcements in recent days and weeks in the online Yellow Pages space that are worthy of your attention. First, the European directory publishers PagesJaunes Groupe and Seat Pagine Gialle have both launched beta online classified services, offering…
Here is a new article from Stuff in New Zealand reporting that 10 bidders are expected to make a run at Yellow Pages Group New Zealand, among them Sensis (via parent company Telstra) and a rash of media and private…
There is a marketing guy who is trying to build his business by telling people that the best way to get more golden eggs is to kill the goose that laid them. Larry Bodine's LawMarketing Blog recommends that lawyers do…
U.K. publisher Yell's online directory operation, Yell.com, has expanded the capability of its mobile directory platform with a new service being offered both in application- and browser-based modes through a deal with the Danish mobile search firm mobilePeople. Here is…
There are a lot of reasons why Yellow Pages will continue to be the dominant local advertising vehicle. Certainly a major benefit Yellow Pages publishers have is that advertisers and people looking to buy products and services both know a…
An executive at AT&T has informed me that an internal communication went out saying that BellSouth Advertising & Publishing President Ike Harris is leaving the corporation. Denny Payne, who has been president of SBC Directory Operations/AT&T Yellow Pages for the…
You have to wonder what AT&T is thinking. The lead article in The Wall Street Journal (sub req'd) Media & Marketing section on Friday was titled, "For AT&T, Ad-Sales Success Is No Cinch." No kidding. Essentially AT&T announced plans to…
The news has been full of the immense bonuses that are being paid to financial and legal executives because of their companies' incredibly profitable year. The individuals whom we read about tend to be the investment bankers and traders or…
For the second time in two days, Welsh, Carson, Anderson & Stowe has purchased a Yellow Pages business. Yesterday, Local Insight Media, a portfolio company of WCAS, bought "100 percent of the membership interests" of CBD Media Holdings from Spectrum…
Local Insight Media, a company formed by the private equity firm Welsh, Carson, Anderson & Stowe, has acquired 100 percent of CBD Media Holdings, owner of Cincinnati Bell Yellow Pages. Here is the press release. Local Insight has been scooping…
R.H. Donnelley issued its 2007 financial guidance today at the Credit Suisse Annual Media & Telecom Conference. The directory publisher is forecasting "positive sales growth" for the full year, with revenues reaching US$2.67 billion, and EBITDA of US$1.44 billion, a…
