Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…
R.H. Donnelley announced today that it will partner with Yahoo! to give its advertisers a more substantial presence on Yahoo! Local. This will come in three flavors. From the release: Featured Listings -- Sponsored listings with guaranteed placement on the…
I've come across a few items this past week worth noting. Will give a quick take on each here. An article in the Dayton Daily News reports that The Berry Network, the CMR wing of The Berry Co., has landed…
White Directory Publishers, a division of Hearst Holdings, announced a marketing partnership with Jingle’s 1-800-FREE411 making it the first independent publisher to resell sponsorship products on the 1-800-FREE411 media channel. The deal with White Directory comes on the heels of…
We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…
I am in the middle of researching an Advisory on major metro markets, why they are such a challenge for Yellow Pages publishers and what, if anything, they can do to reverse the slide. In the course of doing research…
I spent some time on the phone this afternoon with Stuart McKelvey, CEO of TMP Directional Marketing, to ask for his key takeaways from TMP's recent local shopping research conducted via comScore's online panel of 3,000 consumers. The finding that…
Last week, we raised the issue of the potential for Internet Yellow Pages offered by print publishers. In a world where people seem to be routinely going to Google, Yahoo! and a few other sites for all their information needs,…
Yellow Pages Group CEO Marc Tellier offered some more color on his company's plans to roll out value-based pricing (VBP). According to Tellier, the company should roll out the new pricing approach by 2009 or 2010. One key to value-based…
Idearc Media released its first-half financial results this morning. The company emphasized that "multi-product" sales, combining print, online and other, were about flat. Idearc is maintaining full-year guidance for 2007 – revenues will come in “close to flat” with slight…
We just posted a Client Inquiry Brief summarizing the French publisher PagesJaunes’ first-half results. In reviewing the document, one thing jumps out. The publisher's otherwise solid first half was diminished by a decline in print revenues, this for a company…
Another directory publishing asset has changed hands, with one investor cashing out handsomely and another coming in hoping to make a killing. This time the buyer is Babcock & Brown, an Australian private equity firm that is focused on media…
On today's second-quarter earnings call, R.H. Donnelley executives revealed that the ripple effect of the housing slump has affected growth in its Embarq markets, which have been among the most stable in recent years. Fortunately for RHD, improvements in Chicago…
OK. Here is the truth. As an analyst, you become quite the connoisseur of hockey stick graphs. “I do like the way the chartreuse in the bar chart plays off the light and complements your logo.” I heard that in…
Yellow Book has paired up with cable company Charter Communications in a distribution and marketing deal. The announcement is a little vague on details, but as far as we can tell, Yellow Book and Charter will distribute co-branded directories with…
Yell Group's U.S. division, Yellow Book, has named Pat Marshall to the newly created post of "chief new media officer." Marshall's job in a nutshell will be to bring Yellow Book and its IYP, www.yellowbook.com, into a leadership position online.…
I just finished listening to the replay of Eniro's second-quarter earnings call. A lot was covered on the call, and I will write up a detailed brief for TKR clients early next week. Eniro recorded total group revenues of SEK2.93 billion…
The New York Times (subscription req'd) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday's paper, Brad Stone wrote that falling advertising is "threatening…
A day many thought would never arrive has come. Valley Yellow Pages, led by noted online skeptic Sieg Fischer, has launched an online Yellow Pages directory, dubbed myyp.com. The company used technology vendor Information Pages to build the online directory,…
