National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just 5 percent of total revenues from national, as opposed to 14 percent for incumbent publishers. But working to change the situation is the CMR Gateway, an…
Name the three countries that ZenithOptimedia predicts will be the fastest-growing ad markets by percentage growth from 2006 to 2009. Not even your ad agency friends are likely to get that question right. I have always taken umbrage with any company that…
Big names, interesting people, compelling research. Forgive the commercial message here, but we’re set to deliver the goods at The Kelsey Group’s Interactive Local Media 2007 (ILM:07), Nov. 28-30 in L.A. I think there’s something for everyone. And this year,…
AgendiZe last week announced a new widgetized version of its save & share functionality for small-business Web sites. Peter Krasilovsky mentioned it briefly last week, and it's been since covered in a few places. But I finally had the chance…
AgendiZe last week announced a new widgetized version of its save & share functionality for small-business Web sites. Peter Krasilovsky mentioned it briefly last week, and it's been since covered in a few places. But I finally had the chance…
Chevrolet hasn’t always been seen as the most environmentally friendly company. But it hopes to rectify the situation with a helpful “gas-friendly to gas-free” advertising insert in the print edition of Wired Magazine. The insert is printed “using 35% post-consumer waste,…
Chevrolet hasn’t always been seen as the most environmentally friendly company. But it hopes to rectify the situation with a helpful “gas-friendly to gas-free” advertising insert in the print edition of Wired Magazine. The insert is printed “using 35% post-consumer waste,…
It's sometimes useful to track search terms as an indication of demand and popularity of products, both online and off, as Chris Smith has done in his column referenced yesterday by John Kelsey. In the case of Yellow Pages, however,…
It's sometimes useful to track search terms as an indication of demand and popularity of products, both online and off, as Chris Smith has done in his column referenced yesterday by John Kelsey. In the case of Yellow Pages, however,…
Two articles. Two perspectives. Two headlines. Yesterday, Chris Smith wrote in Search Engine Land the following headline, "Google Trends: Yellow Pages Will Be Toast in Four Years." He went on to back up his thesis using statistics. "My gut feeling…
My feeling about this week's DDC2007 conference is that everyone was able to come away with what they wanted to hear. For instance, we heard that usage is declining, but Paul Gordon of Catalyst Paper said that demand for Yellow Pages…
Yellow Pages branding has had a major shift in the past couple of years, with company after company downplaying the "Pages" part of their name, and highlighting their multi-channel capabilities, often via a generic, appealing sounding names such as Sensis,…
Yellow Pages branding has had a major shift in the past couple of years, with company after company downplaying the "Pages" part of their name, and highlighting their multi-channel capabilities, often via a generic, appealing sounding names such as Sensis,…
What’s fun about attending a DDC conference is that at some point a challenge is laid down calling for a radical change. Yesterday afternoon, Neal Polachek and Charles Laughlin outlined the challenges major metropolitan markets face around the world including: …
After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…
After 33 years of working in the directory business, Dennis Payne has been a firsthand witness to the changes and evolution in the industry. Denny began working for Southwestern Bell Telephone Co. as a directory sales rep in Kansas City…
Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…
Each year the ADP midyear convention and ADM annual meeting are held in the same location with the overlap of a giant industry-wide cocktail reception one evening and a joint general session the next morning. Since the Yellow Pages Association holds a board meeting…
Yellow Book announced today that it has launched an online video advertising trial. Here is a bit from the press release: The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum…
Every Yellow Pages publisher is trying to answer the question of how to increase revenues through the addition or enhancement of an Internet Yellow Pages product. The larger publishers are able to hire a team of highly skilled and increasingly…
