Yext CEO Howard Lerman, in the first of several keynotes at BIA/Kelsey's DMS 2010 in Dallas, says that “dozens of winners” will emerge in the local marketplace. Noting how fast technology has swarmed around local marketing, “it is basically the Jetsons…
SMBs are looking for their phones to ring and their doors to open, pure and simple. These cash register-related activities largely sway their perceptions of online marketing campaign effectiveness. Kenshoo Local, a division of SEM provider Kenshoo, aims to specifically…
You probably heard today that Google launched a voice dialing feature within Gmail. This isn't necessarily Google Voice (which is basically a call connection service), but rather a voice over IP client, akin to Skype, right within Gmail. The thing…
As the demand for dependable call-tracking tools intensifies in the SMB marketplace, WebVisible -- the Irvine, California-based local online marketing provider -- has unveiled upgrades to its portfolio of services to enable more focused ad geotargeting and greater call-tracking capabilities for businesses.…
I had the opportunity to meet with Yext CEO Howard Lerman and President Brian Distelburger to talk about their recent product additions and approach to the SMB marketplace. What struck me as I entered their NYC loft-style office is the…
G5 Search Marketing is poised to further leverage its growth in several high-yield verticals after announcing a $15 million investment from Volition Capital to close out its first round of financing. CEO Dan Hobin told BIA/Kelsey that the company plans…
Last year we broke a story about Skype's new initiative with local pay-per-call. Given its half a billion global users, the company began to monetize the calls made to businesses, large and small. These calls usually cost the user, but…
We’ve seen a marked increase in the number of inquiries we’ve been getting from clients regarding the use and implementation of call measurement platforms. We have long believed that the “call” is a critical element of any local search model…
Prompted by my writeup of Google's new mobile pay-per-call program, I had the chance today to speak with the executive team at RingRevenue. The company provides a platform for partners to monetize incoming calls. It private labels the platform for…
I had the opportunity to speak with Brad Reynolds, CEO of Mongoose Metrics, a Cleveland, Ohio-based call measurement and conversion analytics company. Reynolds was quick to point out that it is not simply a call tracking company, but rather it…
Telmetrics President Bill Dinan wrote an interesting piece in MediaPost this week that offers some practical advice on building pay-per-call programs. One of the more interesting topics he covers is whether it makes sense for publishers to place a cap…
Call measurement firm Telmetrics has issued an announcement detailing its predictions for how pay per call will evolve in 2010. We think it's a pretty good list. Here is our summation of what they say, with some commentary of our…
Gary Campbell is among the directory publishing executives with the most experience in building a performance-based ad model in the print product. He is now hoping to leverage that experience in a new venture called Cost Per Call Solutions. The…
Marchex has announced the launch of Marchex Connect 2.0, an updated version of its private-labeled local ad platform that is used by local ad resellers such as AT&T and Yellowpages.com. The new version's highlights include integration of call tracking (from…
We thought there must be a reason why VoiceStar, Marchex's pay-per-call unit, had such a prominent presence at the North American Dealer Association show in February. Now we know: The company has just formed a reseller partnership with The Cobalt…
In a significant development, AT&T’s Yellowpages.com is replacing Yahoo! Local Search for AT&T’s broadband and Internet customers. It is a move that will greatly enhance Yellowpages.com’s position in the space. The company recently told analysts it expects to attract 2 billion…
has bet heavily on building a voice search platform for telecom carriers, Yellow Pages publishers and other providers of ad-supported directory assistance. Now the 150-person company, partially owned by YPG and just listed on the Toronto Stock Exchange, has enhanced…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
While the other telcos have divested their Yellow Pages units, AT&T maintains that there is real synergy in pursuing a three-screen strategy. Rather than selling the YP unit and using the proceeds to build out its network, a la Verizon,…
Idearc has announced another distribution deal aimed at satisfying SMB demand for performance-based advertising on Superpages.com. The latest deal involved Findology, a California-based company that operates the Zipcodez.com local search engine. Idearc will now place its PFP advertisers on the Zipcodez.com…
