About a month ago we released a large white paper on call monetization. This is a huge area of local media that's been accelerated by the growth of smartphones. That's where high-intent local search meets the telephone. Earlier this week…
We talk about "sleeping giants" in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods. Meanwhile Amazon's innovation and installed base makes it more of an "anti-local" in shifting dollars from local…
We talk about "sleeping giants" in local media a lot. Apple is often invoked for its moves in mobile payments for offline physical goods. Meanwhile Amazon's innovation and installed base makes it more of an "anti-local" in shifting dollars from local…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
For the last few months, you may have noticed an increase in the conversation on this blog and elsewhere about call monetizaton. Sometimes referred to as Pay-per-call (a branch of call monetization), this includes charging businesses for inbound phone leads.…
Not a week has passed recently without news or data releases in the emerging area of call monetization. That includes yesterday's Invoca announcement. Mobile search-driven call volume is exploding. And that works out because Local Commerce Monitor™ data indicate that…
Call Monetization and marketing company Invoca today announced its new voice and call analytics platform, Signal. It took the opportunity to also announce it has added Salesforce.com as an investor in its Series C round, which we initially covered back…
Over the last few years, rapid growth and adoption of the mobile internet has led to drastic changes in to the landscape for paid search marketers. More and more consumers are using their mobile device or tablet to perform searches,…
Are you making marketing decisions based solely on clicks and web conversions? Marketers who aren't including phone call conversions may be missing key data points that can help optimize search campaigns, more accurately measure ROI and justify budgets. For example,…
In case you missed our webcast last week on call monetization, here is the link to watch the free on-demand replay. That includes streaming video, and access to the presentation slides. The webcast itself was action packed with lots of…
Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…
On Thursday, we'll host a live webcast with call monetization provider Ifbyphone. The topic: BIA/Kelsey projects mobile calls to local businesses will reach 65 billion annually by 2016. That's going to be a lot of calls to manage, track, route,…
Content marketing is fast becoming core to many SMB marketing strategies, to the point that it threatens to crowd out more traditional media spending. And call monetization is getting more attention as growing smartphone use spurs a rapid rise…
More evidence emerged today that calls are the preferred local performance measurement currency. The call analytics firm Telmetrics released data showing a 160% increase in the number of online local search call programs it monitored in 2013. So what does…
The age of smartphones... the age of big data... we're also in the age of infographics. Though this has led to some overuse, fatigue and eventually backlash, there are still some great ones out there (including ours of course). Sure…
Marchex has just released some intriguing stats that align with research we're currently conducting for call monetization. Specifically, the company reports that SMBs lose half a billion dollars annually to a seldom-discussed problem: spam calls. As Marchex's Ziad Ismail demonstrated…
Call Based Marketing Automation provider Invoca announced today that it received $20 million in Series C funding led by Accel Partners. Following a recent rebranding (formerly RingRevenue), Invoca will use the funding to scale operations and tackle the enterprise opportunity,…
As briefly mentioned earlier today, voice based marketing automation provider Ifbyphone has secured a $9 million series D funding round. It was led by River Cities Capital, and it brings Ifbyphone's total funding to date to $30 million. This is…
I'm working on a big white paper and forecast on call based monetization -- an update to the report we released last year. Phone calls as a lead source are getting more attention in the age of smart phones, and…
