What is Google's Mopocalypse really all about? Is scheduling the new centerpiece of SMB platform players? And what are the biggest drivers of the local on-demand economy? These are a few topics we tackled over the last week, curated and…
What are the latest trends driving call monetization? Call volume from mobile search continues to ratchet up, and marketers continue to develop sophistication in driving and analyzing those calls. We unpacked this topic earlier today on a webinar hosted by…
Marking an end of an era, CallSource has sold its media and publishing division to LogMyCalls (formerly ContactPoint.) The sale reflects several things about the evolution of the call management space -- which remains absolutely vital to the local and…
Marking an end of an era, CallSource has sold its media and publishing division to LogMyCalls (formerly ContactPoint.) The sale reflects several things about the evolution of the call management space -- which remains absolutely vital to the local and…
The call monetization opportunity we've chronicled for the past few years varies across different audience segments. The Marchex Institute -- a research lab within Marchex -- has brought some of these variances to light in a new report. Specifically it…
The age of big data is playing out in lots of ways. One of the opportune areas it's colliding with is call monetization. Call analytics providers like Marchex are planting this flag with analytics to derive meaning -- and thus…
Starting today, Ifbyphone is DialogTech. In conversations with the company last week, it characterized this as a move to more adequately represent the market its pursuing. In the evolutions of mobile devices and overall telephony, voice-based leads aren't just coming…
The call is the new click, as we keep saying. Phone calls to businesses have ratcheted up in the age of the smartphone -- a device that bolts a search engine to a phone. We project this to grow to…
Today Marchex launched an analytics tool to better capture what it quantifies as a $4 billion opportunity for call-based mobile advertising. Call Analytics for Search is the newest addition to its mobile ad measurement product suite, and it targets…
Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…
Mobile usage growth correlates to call volume to local businesses, which underpins the call growing call monetization opportunity. Several companies are working with this opportunity by building call analytics platforms, a key piece of the puzzle. Invoca is one of…
One of the underlying technologies driving the exploding call monetization space is speech to text processing. I keep telling people that the opportunity will only grow as speech recognition technologies themselves do. And voice processing is an area that's young…
http://youtu.be/6V01fu1FdCo BIA/Kelsey projects phone leads driven by mobile search to reach 72 billion annually by 2018. Our Local Commerce Monitor meanwhile pegs phone calls as the most valuable form of customer lead. That's especially true in high value verticals like…
Call analytics continues to advance in lots of ways as the phone call becomes the "new click." The latest move comes from Marchex which last week launched Real-Time Call DNA. Today I had the chance to catch up with the company…
As part of our ongoing coverage of call monetization, we held webcast to further unpack our analysis and findings. You can watch the free on-demand replay (streaming slides and voiceover) here. This comes at an opportune time, when call monetization…
According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent).…
Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…
Call-based advertising player Soleo Communications took an important step recently with the launch of its Call Generation Portal, a new service that allows small, medium and large merchants (or their agencies) to create an account with Soleo to purchase phone-based…
Calls are the new click. That was one of the themes that emerged from the kickoff session I moderated at LeadsCon two weeks ago. As a lead form, calls were a common thread despite the range of formats being developed…
As part of our ongoing coverage of call monetization, we're holding a webcast next tuesday to further unpack some of our findings. We'll also hear from bandwidth, a company positioned at the center of…
