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Implications of Yelp’s Deal With OpenTable

  • June 4, 2010
  • Peter Krasilovsky
  • Partnerships, SMBs, Social, User-Generated Content, Verticals

As my colleague Mike Boland has reported, OpenTable has opened its network a bit, allowing registered Yelp users to directly make reservations from Yelp -- whether they have registered with OpenTable or not. Users who have registered with both services…

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Implications of Yelp's Deal With OpenTable

  • June 4, 2010
  • Peter Krasilovsky
  • Partnerships, SMBs, Social, User-Generated Content, Verticals

As my colleague Mike Boland has reported, OpenTable has opened its network a bit, allowing registered Yelp users to directly make reservations from Yelp -- whether they have registered with OpenTable or not. Users who have registered with both services…

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MerchantCircle Goes International, Opens API

  • May 12, 2010
  • Peter Krasilovsky
  • International Markets, Partnerships, SMBs

MerchantCircle, which has established some expertise in launching markets on the cheap, says it is going international with new sites for Canada, the U.K. and Australia. It had previously announced that it is opening up its API to allow sites…

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Monster Buys HotJobs From Yahoo

  • February 3, 2010
  • Peter Krasilovsky
  • Mergers & Acquisitions, Newspapers, Partnerships, Verticals, Yahoo!

Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo's recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal…

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New York Magazine Signs With Clickable’s Search + Display Platform

  • December 15, 2009
  • Peter Krasilovsky
  • Ad Sales, City Guides, Display Advertising, Partnerships

New York Magazine, whose online effort is run by longtime MSNBC.com exec Michael Silberman, has emerged as one of the most ambitious city magazine efforts on the Web, competing directly against city guides and other local services. Yesterday, the site,…

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Local.com Marks 10th Year; Superpages Deal Expanded

  • March 9, 2009
  • Peter Krasilovsky
  • City Guides, Online/Interactive, Paid Search, Partnerships, Yellow Pages, Internet

Local.com, the public company that started life as Interchange Corp., observed its 10th anniversary last week, complete with a red balloon-festooned party at its headquarters in Irvine, California, and an upgrade of its three-year-old, local ad distribution agreement with Idearc’s…

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AT&T Ups Hispanic Ante With Seccion Amarilla

  • November 14, 2008
  • Michael Taylor
  • Ad Sales, Advertising Networks, AT&T, Online/Interactive, Partnerships

AT&T Advertising Solutions has announced a partnership with Hispanic publisher Seccion Amarilla to sell Hispanic advertising into select Seccion Amarilla directories. "AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse…

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Local Video Ad Deals Aplenty

  • September 16, 2008
  • Mike Boland
  • Conferences, Online/Interactive, Partnerships, Video, online

Today sees a couple of more announcements in the local video space, both involving companies with a big presence here at The Kelsey Group's DMS conference. First off, local search platform provider Innovectra has partnered with Digital Media Communications to…

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Insider Pages GM: ‘We’re Thriving as Part of Citysearch’

  • September 9, 2008
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, City Guides, Online/Interactive, Partnerships, SEM, Yellow Pages, Internet

When Insider Pages was sold to IAC's Citysearch, it seemed like it was probably a distress sale. Many of the Yellow Pages/ratings and review sites of 2004-2006 were falling apart at the same time. Since then, however, Insider Pages appears…

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YPG-NZ Brings Home a Winner

  • August 26, 2008
  • Michael Taylor
  • Brand Marketing, General Marketing, International Markets, Online/Interactive, Partnerships, Verticals, Yellow Pages, Yellow Pages, Print

   As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the main sponsor of New Zealand’s largest home show as reported…

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Hotel Decision to Eliminate Yellow Pages More About Dollars Than Sense

  • August 7, 2008
  • Michael Taylor
  • Brand Marketing, General Marketing, Listings Providers, Local, Online/Interactive, Partnerships, Yellow Pages, Yellow Pages, Print

As many of us have read over the past week, some major hotel chains -- Hyatt and Hyatt Place Hotels, Omni and some Starwood properties -- have made the decision to remove Yellow Pages directories from their hotel rooms. (Although a…

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When Everyone Comes From Somewhere Else

  • July 24, 2008
  • John Kelsey
  • Ad Sales, City Guides, Conferences, Online/Interactive, Partnerships

One of the most challenging aspects of speaking to the geodomain industry was the diverse backgrounds of the people in the industry. They come from media companies, technology firms, the music industry and the real estate business. What they have in…

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YPG-NZ Says Yellow to Mobile

  • June 9, 2008
  • Michael Taylor
  • Devices, Directory Assistance, International Markets, Mobile, Online/Interactive, Partnerships, Yellow Pages

Yellow Pages Group New Zealand has announced the debut of “Yellow mobile” on the Telecom and Vodafone Live! networks.  According to New Zealand’s Business to Business magazine: "Yellow Pages Group Digital Media Director Blair Glubb said Yellow mobile will complement…

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Quick Response Bar Codes Invade Yellow Pages

  • May 19, 2008
  • Michael Taylor
  • Devices, International Markets, Online/Interactive, Partnerships, Yellow Pages, Yellow Pages, Print

  An innovative bar code technology, QR Codes, first developed in Japan by Denso-Wave has been introduced in Singapore by Singapore Press Holdings. Branded as ZapCodes, the two-dimensional bar codes enable mobile phones equipped with cameras and special software to download…

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NearbyNow’s Trifecta: Partnership, Funding, iPhone

  • May 19, 2008
  • Mike Boland
  • Funding, Mobile, Online/Interactive, Partnerships

NearbyNow had a three-pronged announcement today including a $12 million series C round, a distribution partnership with TheFind.com and a new iPhone app. The funding was led by Norwest Ventures and will primarily be used to build infrastructure for traffic…

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Google Partners With Office Depot to Win Small Businesses

  • May 15, 2008
  • Michael Taylor
  • Ad Sales, Advertising Networks, Google, Online/Interactive, Partnerships, SMBs

Google and Office Depot announced a partnership where Office Depot will offer advice and teach small businesses how to use Google AdWords. Any small business that registers and makes an AdWords purchase on the Office Depot site will receive a…

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A Primer for Selling to SMBs

  • May 1, 2008
  • Charles Laughlin
  • Ad Sales, Online/Interactive, Partnerships

Speaking this afternoon at at The Kelsey Group's Drilling Down on Local conference in Seattle, Kurt Weinsheimer, GM for Local Marketing Services at Spot Runner, offered a simple set of rules for effectively selling to small businesses.  Target the right customers. …

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Alibaba: China’s Genie in a Bottle

  • April 30, 2008
  • Michael Taylor
  • International Markets, News, online, Online/Interactive, Partnerships, Yahoo!, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Alibaba is China’s answer to Google and Yahoo!. The online site is 39 percent owned by Yahoo and recently entered a strategic partnership with Infomedia, the second-largest Yellow Pages publisher in India. The agreement with Infomedia provides Alibaba access to…

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Local Distribution Deals Keep Rolling: Marchex Taps New Vertical Partners

  • April 22, 2008
  • Mike Boland
  • Online/Interactive, Partnerships

There seems to be no shortage of announcements from local players that wish to increase incoming content and distribution. In the past few months we've seen Citysearch feed content and ads to Local.com, AOL and Marchex; Idearc do the same…

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Cobalt, Marchex Take Pay-Per-Call to Auto Dealers

  • April 4, 2008
  • Peter Krasilovsky
  • Call Monetization, Online/Interactive, Partnerships, Verticals

We thought there must be a reason why VoiceStar, Marchex's pay-per-call unit, had such a prominent presence at the North American Dealer Association show in February. Now we know: The company has just formed a reseller partnership with The Cobalt…

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