GoDaddy, continuing to rev up its expanding SMB platform as its IPO nears, has launched "Get Paid", an online and mobile payments service. Get Paid lets Go Daddy's base of 12 million customers - many of them SMBs - accept…
Though BIA/Kelsey's LCM 15 survey suggests that SMBs are still sluggish to adopt mobile websites (fewer than 10 percent) or other forms of mobile marketing, we believe mobile momentum will finally accelerate as business owners' personal comfort with the device…
One of the most common tasks users perform on AT&T Interactive's YP.com is browsing local eateries in search of a good meal. Thanks to a new partnership with NYC start-up SinglePlatform, this task becomes easier with the addition of local restaurant menus…
Yelp is heading down under to Australia via a partnership with the directory company Sensis where it will integrate Sensis' local business listing data into its site. In turn, Sensis' local sales force will sell Yelp.com.au to Australian SMBs. Neither…
If you're a publisher, Yext CEO Howard Lerman wants to share his plumbing with you. Not literally, but in the "presence product" marketplace, where Yext will soon open up its Tags platform to enable participating publishers to create their own…
In the diverse yet confusing local advertising ecosystem, the new mandate calls for media companies to engage local business clients with holistic solutions that engage their customers in new ways. Deals and mobile optimization have received the lion’s share of…
Last week, the latest spree of entrants forayed into the deal-a-day arena, with AT&T and The New York Times announcing group buying platforms that appear to be almost identical to those popularized by Groupon and LivingSocial. The most interesting of the…
With destination sites, white-label providers and aggregators all crowding into the deal-a-day space, the struggle to differentiate and scale is complex. DealOn, which operates its own group buying sites in 16 markets and also offers white-label branding, thinks it has…
Google galvanized a lot of mainstream attention for the online-research-for-offline-purchases market with its recent rollout of Product Search. But with the total sales pie expected to eclipse $1 trillion in 2011, it's a big enough playground for more than just…
Chicago, the original home base of deal a day, courtesy of Groupon's Windy City headquarters, has its latest DOD offering through the partnership of a prominent local publisher and white-label provider. Wantsa, a group buying platform that teams with newspapers, online publishers…
American Express has recently been leveraging its powerful relationship with SMBs on the Web, including a tie to search engine marketing and lead generation via a deal between American Express Open and Clickable. Now Amex is going deep with social…
If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise ... and to understand the drivers behind each activity. "Bridging the online-offline gap" is…
If getting customers to pick up the phone is the first priority for SMBs, the second is vetting caller traffic to distill quality leads from noise ... and to understand the drivers behind each activity. "Bridging the online-offline gap" is…
Media General is the latest traditional media franchise to partner with a deal-a-day provider, launching a partnership with Groupon to open a new revenue stream in the much-hyped group buying space. Media General owns both local television stations (18 total)…
Groups have been using the Web since the mid-1980s for a wide range of activities, such as scheduling, discussions, photo sharing, referrals etc. Groups have been a special strength for Yahoo. BigTent, a group software company based in San Francisco,…
SMBs are looking for their phones to ring and their doors to open, pure and simple. These cash register-related activities largely sway their perceptions of online marketing campaign effectiveness. Kenshoo Local, a division of SEM provider Kenshoo, aims to specifically…
Pretty big news from Dex One today. The company announced this morning that it has a deal with rival SuperMedia that allows advertisers from each site to have their business profiles appear on the other publisher's online directory. The obvious…
In case you didn’t see these, here are links to some of the more important posts from the past week on our Global Yellow Pages blog. Be sure to submit your e-mail address to “Subscribe to Our Blog.” You will…
Dex One and Yahoo have extended and expanded their long-term partnership to roughly double the geographic coverage of the existing distribution partnership. The arrangement essentially involves business profile pages sold by Dex being served up in Yahoo Local search results,…
American Express Open is making a series of moves to extend its massive list of SMB credit card customers into broad marketing relationships that will fully leverage Amex’s powerful brand and relationships. The potential for Amex to be a marketing…
