Bakersfield Californian President and CEO Richard Beene says smaller advertisers will be receiving more and more focus by the independently owned paper -- something that many newspapers say, but few really do much about. In a note to employees discussing recent…
The embrace of social media by the real estate and apartment communities has been strong, with many sites displaying videos of units and the community (or linking to YouTube), writing blogs, and participating on social sites such as Facebook and MySpace.…
We keep going back to Clayton Christensen and his disruptive technology timeline ... and we really don’t see that anything in the local space truly qualifies as the disruptor (although Google is worth pondering). Still, they keep coming. The latest…
Today is Yelp Day in San Francisco, by order of Mayor Gavin Newsom. If memory serves me correctly, this is the second annual Yelp Day. It's a nice PR boost for Yelp. For the city, it's probably a way to…
Facebook will give up preliminary efforts to build its own classified service and will have classifieds powered by Oodle’s network instead. The effort, announced in Oodle's blog, will launch by Q1 2009. With the signing, Facebook joins MySpace, Wal-Mart, Media…
Joining the surge of smartphones with quickly evolving standards is the Nokia N97. It was unveiled today at Nokia World 2008 in Barcelona, as the conference's centerpiece. The top line is that it has 32 Gigs of memory, DVD quality…
We've written a bit in the past about how location awareness in mobile devices like the iPhone is beginning to inspire online product development. This has been behind Mozilla's Geode platform, which lets developers create location-based services based on the…
148apps.com reports that there have been more than 10,000 iPhone apps released to date. The site tracks application releases and also has some interesting breakdowns of where applications fall into different categories and price points. About a quarter of total…
Here is a collection of newsworthy Yellow Pages and directional media items that I've noted over the past week or so. Got this press release in my inbox from Yell Group this morning, showing some creativity in linking the print…
IBegin has been trying to add its own Web 2.0 sensibility to the listings business, offering free basic directories of businesses, and customization services on an upgrade basis. It now has 150 businesses and organizations subscribing, including schools, local and…
Mashable is holding its second annual Open Web Awards and voting is open until Dec. 15. You can vote for one company in each of the 26 categories, such as social networking, photo sharing, search & social search, etc. (full…
Following the roundup of blog coverage of ILM:08, you can view all the Twitter comments that are tagged and aggregated here. There was lots of good chatter and some good gems scattered throughout the 100+ tweets from the event. Thanks…
I noticed today when watching a YouTube video that the viewing window has switched to a 16:9 aspect ratio. For videos in 4:3 ratio already on YouTube, they simply sit in the middle of the widescreen window (see example below).…
Our friend Chip Perry, CEO of AutoTrader.com, was on Fox News yesterday, making a case for an auto industry (conditional) bailout to Neil Cavuto. The argument is that a strategic taxpayer investment that comes with performance-based conditions could force the…
One of the prevalent themes at last week's ILM:08 conference was how the economic environment is forcing businesses of all sizes to pay closer attention to their advertising ROI. With that will come an acceleration of the existing trend toward…
The following post was contributed by TKG associate Mark Temple, who attended last week’s Yellow Pages Today event in Zurich, Switzerland. The sixth annual Yellow Pages Today Conference assembled experts from the industry to give their specialist opinions around the…
Sometimes even the most clever advertising for Yellow Pages has a "been there, done that" quality to it. Take a funny situation, add a clever conclusion involving a play on words related to a Yellow Pages heading and, bam, you've…
Much of the discussion on this morning's ILM:08 panel titled "Localizing the Ad Nets: Display Channels" revolved around discussion of what was to become of the display ad network environment in 2009. Panelists Shawn Riegsecker (CEO of Centro) and Russ…
The phone is quickly advancing as a means of pushing out ad-sponsored content that mimics some of the popular mobile advertising features. Greg Webster of VoodooVox, at ILM:08, debuted some of the new features of the company's In-Call Media group, demonstrating…
This isn't a brand-new item but is something I just noticed: Yellowbook.com now offers the ability for users to rate businesses and read the reviews of others. The reason this is notable is that the IYP for a while was…
