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Behind the Forecast Numbers

  • February 27, 2009
  • John Kelsey
  • Classifieds, Forecasts, Newspapers, Online/Interactive, Radio, Television, Local, Traditional Media, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print

Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may…

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Sensis Continues to Defy Global Trend

  • February 26, 2009
  • Charles Laughlin
  • International Markets, Online/Interactive, Yellow Pages, Yellow Pages, Print

My colleague Neal Polachek and I just got off the phone with the leadership team at the Australian publisher Sensis, who walked us through its half-year results ended Dec. 31. We continue to marvel at how successful Sensis has been at…

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Cablevision Still Bullish on Newsday Synergies, Despite Huge Write-Offs

  • February 26, 2009
  • Peter Krasilovsky
  • Classifieds, Mergers & Acquisitions, Newspapers, Online/Interactive, Verticals

Cablevision bet big on synergy (and ignored the CW about the newspaper industry) when it bought Newsday from Tribune Co. last summer for $650 million. Today, less than eight months later, it concedes that it has written off $402 million…

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BIA/Kelsey Commentary: Wardak on the Money Supply and the Media Business

  • February 26, 2009
  • Peter Krasilovsky
  • Financial Results, Forecasts, Funding, Mergers & Acquisitions, Online/Interactive

Last fall, a report from Sequoia Capital was widely circulated, strongly suggesting that companies sit on their capital and wait out what was sure to be a very slow and painful period. Now it’s gotten worse. For the past several…

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Getting Social in Europe, Part II: Qype Relaunches

  • February 26, 2009
  • Mike Boland
  • Online/Interactive, User-Generated Content

European local business review site Qype has undergone the redesign we alluded to in the yesterday's post (note the new logo). Head of marketing Andrew Hunter told us last week in London that the new design has usability and functional…

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Getting Social in Europe: A Conversation With Qype

  • February 25, 2009
  • Mike Boland
  • Online/Interactive, User-Generated Content

Last week, while touring London and Paris, Charles Laughlin and I had the chance to meet with Qype, a local business review site whose popularity in Europe has matched that of Yelp in some U.S. markets. Our first order of…

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New Dex IYP Goes Live

  • February 25, 2009
  • Charles Laughlin
  • Online/Interactive, RH Donnelley, Yellow Pages, Internet

R.H. Donnelley has flipped the on switch on the new DexKnows.com Internet Yellow Pages platform. We wrote extensively about this new platform while it was in beta, in a blog post as well as an Advisory from The Kelsey Report.…

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Sears Launches ServiceLive, a Leads Site

  • February 24, 2009
  • Peter Krasilovsky
  • Online/Interactive, SMBs, User-Generated Content, Verticals

Sears will try to leverage its identity with home improvement and repair with ServiceLive, a new leads provider for service pros that is being pitted against ServiceMagic, Angie’s List, DoneRight and others. The tagline for the service, which begins a…

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Entrepreneur Watch: Cazoodle Crawls Vertical Listings

  • February 24, 2009
  • Peter Krasilovsky
  • Classifieds, Google, Online/Interactive, Verticals

Cazoodle, a new listings-based service, has launched from the incubator at The University of Illinois at Champaign-Urbana (yes, Marc Andreeson’s former territory). The site currently crawls for apartment listings and shopping. Additional vertical categories such as events are anticipated, notes…

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MapQuest Goes Deeper Into Mobile Mapping

  • February 24, 2009
  • Mike Boland
  • Mapping, Mobile, Online/Interactive

MapQuest today announced a new feature for its MapQuest 4 Mobile application, which will let users save and share personalized maps and routes. Known as MyPlaces, the feature will be part of the free MapQuest 4 mobile download on select BlackBerry…

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AOL Adds Classifieds; Partners With Oodle

  • February 23, 2009
  • Peter Krasilovsky
  • Classifieds, Online/Interactive, Verticals

AOL Local has teamed with Oodle to launch AOL Classifieds in the U.S. and Canada. In addition, AOL is launching a U.K. classified site at the end of the week. Oodle aggregates listings from more than 250 partner sites (including…

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ESPN to Launch Local Chicago Web Site

  • February 23, 2009
  • Peter Krasilovsky
  • Online/Interactive, Radio, Traditional Media, Verticals

ESPN, which is 80 percent owned by Disney and 20 percent owned by Hearst, has been a leader in verticalizing its brand and content, with dozens of properties covering everything from the core network to ESPN Desportes to the retail stores.…

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Local.com Revamps Site; Profitability Expected by Year-End

  • February 20, 2009
  • Peter Krasilovsky
  • Advertising Networks, Online/Interactive, User-Generated Content

Local.com has made its first substantive changes to the site in over a year. CEO Heath Clarke says the changes make it easier to find all the varied content on the local portal. It will also make it easier for…

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The Los Angeles Times Debuts ‘Mapping L.A.’

  • February 19, 2009
  • Peter Krasilovsky
  • Blogging, Mapping, Newspapers, Online/Interactive

The Los Angeles Times today debuted “Mapping L.A.,” an online effort to map 87 distinctive neighborhoods in the sprawling Southland. For the paper, the designation of neighborhoods goes beyond civic duties. Not only does it intend to base news stories…

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HelloMetro Rides Google’s City Name Keywords

  • February 19, 2009
  • Peter Krasilovsky
  • City Guides, Google, Hyper-Local, Mapping, Mobile, Online/Interactive, Yellow Pages, Internet

One of the homespun stories of interactive local media is the rise of HelloMetro, a city guide company that started in 1999 as an entrepreneurial effort in Louisville, Kentucky, and has since grown to include 15 staffers, including five direct…

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In Scott We Trust: A Discussion With New Idearc CEO Scott Klein

  • February 18, 2009
  • Neal Polachek
  • Online/Interactive, SMBs, Yellow Pages, Internet, Yellow Pages, Print

Yesterday, I spent about three hours with Idearc Media CEO Scott Klein, who shared the vision he and his management team have for the company. Some of that vision is encapsulated in the rollout of SuperGuarantee, a major new initiative.…

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ReachLocal Adds Display to Search Offering

  • February 18, 2009
  • Peter Krasilovsky
  • Ad Sales, Advertising Networks, Contextual Advertising, Online/Interactive, Paid Search

Clearly, SMB marketing is no longer just about local search and directory listings. While search remains an important piece of the pie, display is emerging in its own right.  Marchex, AdReady, Cobalt’s Admission, MediaTraks, Mixpo and Jivox are among those…

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WeddingBook.com: Will TripAdvisor Concept Work for Weddings?

  • February 17, 2009
  • Peter Krasilovsky
  • Online/Interactive, SMBs, User-Generated Content, Verticals

TripAdvisor was one of those rare Web 2.0 breakthroughs where the power of the crowd created a viral energy all its own (and enough traffic to sell advertising). Now Stephen Kaufer, founder and CEO of TripAdvisor, along with Dan Saul,…

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Jivox Launches ‘Video Engagement Scores’

  • February 17, 2009
  • Peter Krasilovsky
  • Advertising Networks, Online/Interactive, Video, online

Operating on the assumption that most small businesses are either too impatient or don't have the expertise to understand usage reports, Jivox has launched “Video Engagement Scores.” The scores provide SMBs with feedback on a 0-100 basis, complete with red,…

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Valpak’s Newspaper Ads: ‘The Original Consumer Stimulus Package’

  • February 17, 2009
  • Peter Krasilovsky
  • Ad Sales, Coupons/Deals, Online/Interactive

One area that is thought to be doing comparatively well in the poor economy is coupons, both in print and online. Valpak, the blue envelope coupon company put on the market by Cox Enterprises last August, reinforced that mind-set today…

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