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SuperMedia Debuts Relevancy-Based Search

  • March 19, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Internet

Quietly, SuperMedia is rolling out a new approach to online search. If you look on Switchboard.com today, you'll notice that search results are presented differently from before. Now, Switchboard's top results based on relevancy are plotted on a map (this…

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Avvo Gets $10 Million in New Round

  • March 19, 2010
  • Peter Krasilovsky
  • Funding, Verticals

Avvo, the free legal ratings and review site that has taken on the giant legal publishers that have long dominated the business, announced that it has raised $10 million in Series C funding. The new round adds to $13 million…

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ADP Leaders Staunchly Defend Print Media

  • March 18, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Independent, Yellow Pages, Print

Leaders of the U.S. independent directory publishing industry were passionate in their defense of print media at this morning's opening session of the Association of Directory Publishers meeting outside Houston, Texas. Jim Hail, the outgoing chair and head of Idaho-based…

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Superpages Pushes Out Coupons, Twitter-Style

  • March 18, 2010
  • Mike Boland
  • Online/Interactive, Social, Yellow Pages, Yellow Pages, Internet

Just six months after it launched its SP411 Twitter integration, Superpages is at it again with an offer to Tweet any coupon that businesses upload to an online profile. To do this it has created 72 city-specific Twitter accounts, which…

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AppointmentCity Aims for Local Medical Specialties

  • March 17, 2010
  • Peter Krasilovsky
  • Verticals

Online scheduling appears to be one of the break-out features in the marketplaces space this year. Nineteen percent of respondents to BIA/Kelsey’s most recent User View say they made a non-restaurant online appointment in the past six months. Major appointment…

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Group-Based ‘Deals of the Day’ Sites: 55 and Counting

  • March 16, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Shopping, online, Social

Groupon has a roaring head start in the deals of the day category for groups, with more than a million users. We'll hear all about Groupon from CEO Andrew Mason at next week's Marketplaces conference in San Diego, where he…

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Group-Based 'Deals of the Day' Sites: 55 and Counting

  • March 16, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Shopping, online, Social

Groupon has a roaring head start in the deals of the day category for groups, with more than a million users. We'll hear all about Groupon from CEO Andrew Mason at next week's Marketplaces conference in San Diego, where he…

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CBS Local Launches Auto Portal With High Gear Media

  • March 16, 2010
  • Peter Krasilovsky
  • Television, Local, Verticals

CBS Local has launched an auto shopping guide on the Web site of WCCO-TV Minneapolis, using vertical content and services from High Gear Media, a Palo Alto, California-based auto specialist publisher launched two years ago by Daily Shopper founder Hesky…

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Goby.com: Search Engine Focuses on Local Events + Travel

  • March 15, 2010
  • Peter Krasilovsky
  • Google, Verticals

Events are a vertical that cuts across many segments: travel, retail, sports, entertainment, education, dining, culture and others. Major players include specialists such as Zvents, Eventful, Americantowns.com and Center’d. City sites such as Citysearch and Yelp are active in the…

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Walsh Offers Nuanced Defense of Print on Fox

  • March 13, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Print

I finally got around to viewing Yellowbook CEO Joe Walsh's recent appearance on FoxBusinessNetwork. The line of questioning presumed the obsolescence of print, which Walsh certainly anticipated. He made a few assertions that one might expect -- that people still…

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Reflecting on the Future of Global Yellow Pages

  • March 12, 2010
  • Charles Laughlin
  • Conferences, Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print

It's nearing the end of earnings season for the global Yellow Pages industry, and my program, The Kelsey Report, will soon issue a detailed roundup of 2009 results across all the companies that report publicly. In general, the news has…

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LivingSocial Raises $30 Million, Goes Head-to-Head With Groupon

  • March 11, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Funding

The “Flash e-commerce” space got hotter today, as Washington, D.C.-based LivingSocial announced a new $30 million round led by U.S. Venture Partners. Grotech Ventures and Revolution (Steve Case’s company) are also participating. The funding will be used to launch deal-a-day…

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MerchantCircle Index: Mixed Awareness Levels for Local Players

  • March 11, 2010
  • Peter Krasilovsky
  • SMBs

MerchantCircle’s Merchant Index tracks merchant confidence in the economy (low). But it also yields some unexpected “real world” insight into merchant awareness and use of their local online marketing options. The Index is based on 11,000+ e-mail respondents, so there…

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Bay Area News Project Envisions $12 Million Revenues

  • March 10, 2010
  • Peter Krasilovsky
  • Hyper-Local, News, online, Newspapers

Local news cooperatives are now in development in San Diego, Chicago, Hawaii and San Francisco. The latter, known as The Bay Area News Project, is building up with a $5 million investment from philanthropist Warren Hellman, who apparently thought it…

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Redbeacon Teams With BigTent, Adds ‘Friendly Advice’

  • March 10, 2010
  • Peter Krasilovsky
  • SMBs, Social, User-Generated Content, Verticals

Redbeacon, one of the new breed of social/local leads providers for SMBs, said it is now available throughout the entire Bay Area and teaming up with BigTent, a mega-moms network in the Bay Area with more than 100 local cells.…

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Facebook: The Sleeping Giant of LBS

  • March 9, 2010
  • Mike Boland
  • Location Targeting, Mobile, Online/Interactive, Social

Location-based services continue to roll out left and right. TechCrunch won't stop saying this year's South By Southwest conference will be all about location (except for this contrarian piece by Paul Carr). We mostly agree. But with all the start-ups…

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Local Mobile Coupons: Analog Analytics Pushes Publisher Solution

  • March 9, 2010
  • Peter Krasilovsky
  • Ad Sales, Coupons/Deals, Mobile, Newspapers, Traditional Media

Coupons are hot in a down economy, and printable online coupons -- and even mobile coupons -- are gaining share in the coupon business. But local SMBs aren’t always in on the game, as coupon sites frequently gravitate toward one-stop…

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Launching Our New Advisory Service for Local Broadcasting

  • March 9, 2010
  • Rick Ducey
  • Radio, Television, Local, Traditional Media, Video

Local radio and television stations are in various stages of extending the broadcasting business model from traditional over-the-air to an array of digital platforms. This allows both new inventory with different attributes to be sold and a critical revenue growth…

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Just-in-Time Mobile Coupon Promotions: A Conversation With Coupious

  • March 9, 2010
  • Michael Taylor
  • Ad Sales, Coupons/Deals, Hyper-Local, Location Targeting, Mobile, Online/Interactive, Shopping, offline

I had the opportunity to speak with Michael Pastko, CEO of Coupious a Boulder, Colorado-based mobile coupon platform. Coupious got its start when Pastko and his partner leveraged their experience at Purdue University to launch a Coupious iPhone application in…

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Citysearch Launches ‘CityGrid Complete,’ Invests in Orange Soda

  • March 8, 2010
  • Peter Krasilovsky
  • Ad Sales, City Guides, Mergers & Acquisitions, Paid Search, SMBs

Citysearch announced today that it has shifted its ad model for small businesses, moving from the cost-per-click model that it pioneered several years ago to a new model that will drive consumers directly to their own Web sites. The new…

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