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‘Daily Deals’ Galore: Dueling San Diego Media Take On Groupon

  • April 6, 2010
  • Peter Krasilovsky
  • Ad Sales, City Guides, Coupons/Deals

The San Diego Union-Tribune and the upstart San Diego News Network are launching competing “Daily Deal” products, with Facebook and Twitter accompaniments, and will try to eat into the lead in the local market that has been assumed by Groupon…

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Citysearch iPad ‘Magazine’ Debuts Fling Away Coupons

  • April 5, 2010
  • Peter Krasilovsky
  • City Guides, Coupons/Deals, Mobile

Citysearch has debuted “cityseries,” a new digital “best of” magazine for the iPad that allows users in key cities to quickly find “best” bars, shopping, spas, breakfast and other top categories. The attractive online magazine, which will be promoted on…

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iPad: My Weekend as a Born-Again Tech Geek

  • April 5, 2010
  • Neal Polachek
  • Devices, Online/Interactive

I found myself in a funny place on Saturday morning. I was lined up at 8:10 a.m. to purchase a new iPad. Funny, because in a million years neither I nor my colleagues or family would have expected me to…

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I ‘Like’ My iPad: Some Observations

  • April 5, 2010
  • Peter Krasilovsky
  • Devices

The Apple iPad was finally delivered or sold to 300,000 people this weekend. Hardly any of us had even touched it before. After a couple of days playing with my new 32 GB, Wi-Fi only model -- about $700 with…

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Clickable Integrates Facebook Ads, Analytics With Search Platform

  • April 1, 2010
  • Peter Krasilovsky
  • Ad Sales, Contextual Advertising, Social

Clickable has announced that it will add support for Facebook advertising that allows its Pro users to directly compare social and search results. The effort follows initiatives by rival “search resellers” like ReachLocal, Yodle and Orange Soda to broaden their…

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More Pay-Per-Call: A Conversation With RingRevenue

  • March 31, 2010
  • Mike Boland
  • Call Monetization, Mobile, Online/Interactive

Prompted by my writeup of Google's new mobile pay-per-call program, I had the chance today to speak with the executive team at RingRevenue. The company provides a platform for partners to monetize incoming calls. It private labels the platform for…

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The Dealmap: Strength in Numbers

  • March 31, 2010
  • Mike Boland
  • Coupons/Deals, Online/Interactive

One of the challenges of running conferences is keeping our analyst hats on and covering the world outside the venue walls. We're still catching up on notable media and tech news items from last week. But luckily there's a fair…

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EBay Rebrands Kijiji as eBay Classifieds (in U.S.)

  • March 30, 2010
  • Peter Krasilovsky
  • Classifieds

More than a year after it became apparent that it would do so, eBay has finally killed the Kijiji brand in the U.S., and rebranded its efforts as "eBay Classifieds." The rebranding, which does not affect more established Kijiji-branded sites…

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WebVisible Q4 Report: Big Increase in SEM Spend in Q4; Other Search-Related Metrics Also Improved

  • March 30, 2010
  • Steve Marshall
  • General Marketing, Online/Interactive, Paid Search, SEM

In the second “installment” of its quarterly report “State of Small Business Online Advertising, Search Edition," WebVisible reports that its SMB clients increased their online search spending to an average of $2,149 in Q4 2009, an increase of some 30…

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The Berry Co. Picks Yodle for Web Sites, SEO/SEM

  • March 29, 2010
  • Peter Krasilovsky
  • Ad Sales, AT&T

The Berry Co., the SMB sales giant with 260,000 SMB clients, has partnered with Yodle for Web site creation and search engine marketing and optimization. The deal gives Yodle access to Berry’s 42-state reach and 885 print publications. Yodle, which…

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Top Takeaways From Marketplaces 2010

  • March 25, 2010
  • Peter Krasilovsky
  • Classifieds, Conferences, Verticals

BIA/Kelsey’s Marketplaces 2010 conference has just ended after two-and-a-half days of fantastic presentations from 49 speakers; top-level research from our BIA/Kelsey team; and really great evening events from MojoPages and Acxiom/Moon Valley (we’re talking fire eaters and San Diego Bay…

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Marketplaces 2010: Focusing Vertical Sites on Revenue Opportunities

  • March 24, 2010
  • Michael Taylor
  • Ad Sales, Classifieds, Conferences, Coupons/Deals, Hyper-Local

One of the last sessions at Marketplaces 2010 focused on what local niche or media sites can do to better leverage opportunities to grow revenues. Sitting on the panel were Tony Lee of Adicio, Ken Kalb from Analog Analytics and…

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Marketplaces 2010: Why Groupon Is Cool

  • March 24, 2010
  • Charles Laughlin
  • Coupons/Deals, Online/Interactive

Groupon is one of those "cool" companies that come along every now and again with a good idea, and a certain intangible vibe that captures the industry's imagination. This morning, the company's founder told the Groupon's story and answered questions…

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Marketplaces 2010: Citysearch Goes Off the Grid

  • March 23, 2010
  • Michael Taylor
  • Advertising Networks, Conferences, General Marketing, Paid Search

Citsearch CEO Jay Herratti, speaking at BIA/Kelsey’s Marketplaces conference, debuted the company's new thinking and approach to how best to address the local online market. Herratti explains, “It has been increasingly difficult to reach consumers and advertisers at scale. This…

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Marketplaces 2010: Content Creators See Enhanced Ad Value

  • March 23, 2010
  • Peter Krasilovsky
  • Conferences, Contextual Advertising

Content creators that seek to optimize millions of pieces of content for contextual vertical advertising were on full display at Marketplaces 2010 today in San Diego. Luke Beatty, founder and president of Associated Content, noted that his company was “the…

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Marketplaces 2010: More Innovation in the Next 2 Years Than in the Past Decade

  • March 23, 2010
  • Bobbi Loy Luster
  • Verticals

ServiceMagic CEO Craig Smith started off his keynote address this morning stating that the current recession has been a good thing for the industry. His controversial point was that prior recessions have spawned innovation. "I think we'll see more innovation…

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Marketplaces 2010: Local Is Largest Opportunity Yet to Be Won Online

  • March 22, 2010
  • Bobbi Loy Luster
  • Hyper-Local, Mapping, Mergers & Acquisitions, Online/Interactive

Jon Brod, executive vice president of AOL Ventures, Local & Mapping, gave attendees at Marketplaces 2010 a glimpse into the direction that AOL is moving in its local strategy, specifically with Patch.com, MapQuest, its content management system Seed, its LocalFund…

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Marketplaces 2010: Google’s Sebastian on Vertical Sales, Horizontal Search

  • March 22, 2010
  • Mike Boland
  • Conferences, Online/Interactive

Google Director of Local & B2B Marketplaces Sam Sebastian today discussed the company's strategy to verticalize local ad sales and account support, while keeping the search product more of a broad horizontal experience. "We've verticalized from a sales perspective,"  Sebastian…

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Marketplaces 2010: Google's Sebastian on Vertical Sales, Horizontal Search

  • March 22, 2010
  • Mike Boland
  • Conferences, Online/Interactive

Google Director of Local & B2B Marketplaces Sam Sebastian today discussed the company's strategy to verticalize local ad sales and account support, while keeping the search product more of a broad horizontal experience. "We've verticalized from a sales perspective,"  Sebastian…

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PagesJaunes Adds People Search

  • March 20, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, Yellow Pages, Internet

The French directory publisher PagesJaunes has made a significant move by acquiring 100 percent of the Austrian people search site 123People, which has a global audience of more than 40 million unique visitors in 11 countries, according to the PagesJaunes…

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