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Perry Evans on Closely: ‘The Social Graph’ Is Overtaking E-Mail Marketing

  • July 8, 2010
  • Peter Krasilovsky
  • Coupons/Deals, Shopping, online, SMBs, Yellow Pages, Internet

Small businesses are gaining the ability to interact with customers anytime, as e-mail marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the…

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Social Features Boost Realestate.com.au Usage, Other Metrics

  • July 7, 2010
  • Peter Krasilovsky
  • Verticals

Realestate.com.au, the powerhouse Australian real estate vertical with more unique visitors than the next 19 competitors combined, has relaunched with a new social-oriented effort that also integrates more advanced search capabilities and personalization. The relaunch was done using a real…

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Apple Zeroes In on iTV

  • July 6, 2010
  • Neal Polachek
  • Devices, Television, Local, Video, online

Some speculation (and new details) about Apple’s pending and well-expected reboot of Apple TV found its way last week into The New York Times just before the holiday break. My guess is that the new and obvious name will be…

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Yellowbook Launches Partnership With Adaffix

  • July 6, 2010
  • Charles Laughlin
  • Mobile, Yellow Pages, Yellow Pages, Independent

Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the callers…

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Google’s Purchase of ITA: New Focus on Vertical Metasearch?

  • July 2, 2010
  • Peter Krasilovsky
  • Shopping, online, Verticals

Google’s $700 million acquisition of ITA, a search leader in online flight reservations, doesn’t have a direct impact on local advertising and services. Its immediate impact is on rival metasearch-based travel solutions, especially Orbitz, which gets 40 percent of its…

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Groupon, McClatchy Team for Daily Deals in 28 Markets

  • July 1, 2010
  • Peter Krasilovsky
  • Ad Sales, City Guides, Coupons/Deals, Newspapers, Shopping, offline

Groupon announced today that it will work with McClatchy, the third-largest newspaper chain, in 28 McClatchy markets. The rollout begins this month in Sacramento and Kansas City. Other McClatchy markets will be added over the next several months, possibly including…

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Praized Media Rolls Out ‘Needium’ for Social-Based Leads

  • July 1, 2010
  • Peter Krasilovsky
  • Blogging, Contextual Advertising, User-Generated Content

Praized Media, recognizing that social-based media has largely moved from the blogosphere to social media sites during the past two years, has now rolled out “Needium,” a new semantic search site that crawls Facebook and Twitter for specific leads. “A…

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Truvo's U.S. Holding Company Files for Bankruptcy

  • July 1, 2010
  • Charles Laughlin
  • Financial Results, Funding, Online/Interactive, Yellow Pages

Truvo USA, the holding company that owns the European directory publisher Truvo, has filed for bankruptcy protection, with plans to hand over the company to its senior creditors. Truvo's European-based operating companies did not file for bankruptcy protection. Truvo operates…

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Living Social, No. 2 ‘Deal a Day’ Site, Adds U.K.

  • June 30, 2010
  • Peter Krasilovsky
  • Ad Sales, City Guides, Coupons/Deals, Shopping, online

Living Social, the No. 2 "deal a day" site after Groupon with $44 million raised, announced today that it has expanded beyond the U.S., adding London as its 27th market. Additional U.K. sites in Birmingham, Manchester and Liverpool are up…

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Living Social, No. 2 'Deal a Day' Site, Adds U.K.

  • June 30, 2010
  • Peter Krasilovsky
  • Ad Sales, City Guides, Coupons/Deals, Shopping, online

Living Social, the No. 2 "deal a day" site after Groupon with $44 million raised, announced today that it has expanded beyond the U.S., adding London as its 27th market. Additional U.K. sites in Birmingham, Manchester and Liverpool are up…

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Amex’s Rob Ciccone Discusses Entry Into Local Search

  • June 30, 2010
  • Peter Krasilovsky
  • Ad Sales, Paid Search, Partnerships, SMBs

American Express Open is making a series of moves to extend its massive list of SMB credit card customers into broad marketing relationships that will fully leverage Amex’s powerful brand and relationships. The potential for Amex to be a marketing…

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TV Proves Itself Into Our New Decade

  • June 30, 2010
  • Mark Fratrik
  • Television, Local, Video

Today we announced our revised forecast for the television industry. Previously we had been somewhat more conservative in our estimates because it was difficult to read which way the economic winds were blowing. And while the first half of this…

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Canon's Role Expands at Yell UK

  • June 24, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, European, Yellow Pages, Internet

As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting to…

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Canon’s Role Expands at Yell UK

  • June 24, 2010
  • Charles Laughlin
  • Online/Interactive, Yellow Pages, European, Yellow Pages, Internet

As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting to…

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Canon's Role Expands at Yell UK

  • June 23, 2010
  • Charles Laughlin
  • Online/Interactive, Personnel Moves, Yellow Pages

As Yell Group looks for a replacement for CEO John Condron, who announced that he will retire next year, President of New Media (UK) Mark Canon's responsibilities at the publisher are expanding. Condron recently named Canon Deputy Chief Executive, reporting…

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MerchantCircle Jumps on Game Mechanics/Mayorships

  • June 23, 2010
  • Mike Boland
  • Mobile, Online/Interactive, SMBs

After a two-week beta period, MerchantCircle is out with a new mayorship title for its SMBs that are the most "networked." One mayorship is given for every city/town and is achieved by engaging in the standard b2b activities of the site (connecting with…

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AMEX White Labels Clickable for SMBs

  • June 22, 2010
  • Mike Boland
  • Online/Interactive, SMBs

American Express has announced the launch of SearchManager, a unified SEM platform that will be powered by Clickable. This is essentially a white-labeled version of Clickable's existing platform that gives advertisers a one-stop-shop dashboard for managing PPC campaigns (and Facebook…

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NY Magazine Uses Local Search to Extend Wedding Content Views, Other Verticals

  • June 17, 2010
  • Peter Krasilovsky
  • Ad Sales, Paid Search, Verticals

New York Connects, the local “content discovery” project launched late last year by New York Magazine and Clickable, has seen definite progress since its launch last December, according to NYmag.com General Manager Michael Silberman. Silberman spoke to us as part…

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ComScore's Top 10 Online Newspaper Companies (by Usage)

  • June 16, 2010
  • Peter Krasilovsky
  • News, online, Newspapers

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from comScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking…

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ComScore’s Top 10 Online Newspaper Companies (by Usage)

  • June 16, 2010
  • Peter Krasilovsky
  • News, online, Newspapers

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from comScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking…

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